Promotional Labels
Full-Service Solutions For
Maximum Promotion Results.

Promotional product labels

The right promotional product labels can help your products get across a strong message and distinguish your brand. Whether you’re running a targeted promotion, testing a new market, or preparing for a big event, our custom labels help you drive sales and stay top of mind.

Reach any audience or test any market with perfect promotional product labels

Many promotional product labels have special requirements and must meet specific needs. We provide the national scale of printing capabilities and the labeling expertise to meet every promotional need.

If you’re running short-term promotions or need a variety of printed designs on the same product, our digital label printing is a low-cost way to print small orders at crystal clarity and crisp quality. On our digital presses, we can deliver variable data printing (VDP) and customize each label without affecting price. We can customize each label to provide you total promotional flexibility. Our capabilities allow us to:

  • Print a different image on every label in a print run
  • Incorporate unique QR codes and coupon codes
  • Put a variety of messaging on your labels so you can market to different audiences regionally or seasonally

With capabilities in digital, flexographic, offset, screen printing and more, we can rapidly and cost-effectively create any look on nearly any promotional product. And with our complete library of die-cuts, we can print labels in nearly any shape, so we’ll help you get the right label for even the most unique products.

Complete customization for unique promotions

With specialty printing capabilities we can create effective promotional product labels and help you:

And we can print pressure-sensitive labels with branded designs and a no-label look on CDs and DVDs.

Instant Redeemable Coupons

Our team is familiar with the intricacies of Instant Redeemable Coupons (IRCs), and we can walk you through the process of getting the right label.

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Game and Sweepstakes Pieces

Highly regulated, game and sweepstakes labels can only be produced by a very small group of label converters. This product tends to utilize other technologies like peel and reveal. A nationwide retail store might implement a peel and reveal coupon as part of a game in which customers receive the coupon after a purchase. The contents are opened to reveal a future redeemable prize.

Peel and Reveal

Peel and reveal labels are as they sound. They are labels that peel open to reveal a coupon. Constructed from a top and bottom ply as opposed to pressure-sensitive labels, these can be found on products and often as a part of in-store promotions.

Reverse Decoder Technology

Primarily used to drive customer traffic to a particular destination, reverse decoder products are made from a variety of substrates with a film portion containing a scrambled half of a winning or non-winning message. The destination provides the second half of the message. This product is useful for building informational databases with potential customer information.

Scent Technology

Scent technology has been used in Scratch ‘N SniffTM applications for decades. More recent technology has improved the delivery systems for labels imbued with aromas. Some options now last up to 10 years. New scent technology includes scent capsules placed into the adhesives. Resource Label Group can apply scent technology to any printed product.

Scratch-Off Labels and Game Pieces

These clear film labels come with scratch-off coatings, often placed over winning and non-winning messages printed on the label. The labels contain multiple layers of coatings, benday patterns, colors and the scratch-off material.