BrellaPak: Shrink sleeves enhance visibility standards for beverage copacker
Resource Label Group helped revolutionize a copacker with shrink sleeves that cut costs, boosted appeal and set new standards in brand visibility.
The problem: BrellaPak, a copacking manufacturer, bottler and packager of drinks for other businesses, faced an uphill battle with a complex packaging process that relied on three separate labels: a front, back and tamper-evident seal.
The solution: A single, sleek shrink sleeve design that combined all three labels, added tamper evidence with a T-perforation and maximized branding space.
Paving the way for expansion
BrellaPak started off as a beverage brand before becoming a copacker. Today BrellaPak focuses primarily on the production of fulfillment process of shots, water enhancers and functional beverages for start ups and established brands alike.
Before discovering a knack for helping other small brands flourish, however, the copacker faced several challenges from its complicated packaging process setup:
- Fragmented packaging spend
- Slowed line speeds
- Increased risk of failure before products hit shelves
BrellaPak Owner Jimmy Semrick wanted to solve these problems to pave the way to expand his business. He turned to Resource Label Group and together they worked on an optimal shrink sleeve solution. The team used 2D/3D models to provide a seamless fit for BrellaPak’s label artwork as well as quick onboarding and the availability of materials to minimize delays.
Read the case study to find out more on how BrellaPak increased production and grew the business with the new shrink sleeve packaging.
Ready to revolutionize your labels?
Reach out to our skilled team at Resource Label Group to find out how we can help your branding reach the next level. Together, we can create a beautiful label that helps tell your company’s story to the world.
