{"id":612,"date":"2023-09-27T13:00:00","date_gmt":"2023-09-27T18:00:00","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/branding-doesnt-have-to-take-a-backseat-to-sustainability\/"},"modified":"2024-03-15T15:19:57","modified_gmt":"2024-03-15T20:19:57","slug":"branding-doesnt-have-to-take-a-backseat-to-sustainability","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/branding-doesnt-have-to-take-a-backseat-to-sustainability\/","title":{"rendered":"Branding doesn&#8217;t have to take a backseat to sustainability"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column13666_4b22af-67{max-width:85%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column13666_4b22af-67{-webkit-flex:0 1 85%;flex:0 1 85%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column13666_4b22af-67 > .kt-inside-inner-col,.kadence-column13666_4b22af-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13666_4b22af-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13666_4b22af-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13666_4b22af-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13666_4b22af-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13666_4b22af-67{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column13666_4b22af-67{-webkit-flex:0 1 85%;flex:0 1 85%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column13666_4b22af-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column13666_4b22af-67{max-width:85%;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column13666_4b22af-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13666_4b22af-67\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">Achieving sustainability without sacrificing brand image<\/h2>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id13666_ca94d6-c0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13666_ca94d6-c0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13666_ca94d6-c0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id13666_ca94d6-c0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id13666_ca94d6-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id13666_ca94d6-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13666_ca94d6-c0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column13666_35b811-63 > .kt-inside-inner-col,.kadence-column13666_35b811-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13666_35b811-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13666_35b811-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13666_35b811-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13666_35b811-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13666_35b811-63{position:relative;}@media all and (max-width: 1024px){.kadence-column13666_35b811-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13666_35b811-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13666_35b811-63\"><div class=\"kt-inside-inner-col\">\n<p>You like the idea of sustainable packaging. You may even feel it\u2019s your corporate responsibility. But you know deep down you won\u2019t be happy if that means having to accept less vivid color or giving up the embellishments that have become brand signatures.<br><br>You don\u2019t have to compromise.<br><br>Sustainable materials have evolved a lot over the past two decades. Take shrink sleeves, for example.<br><br>\u201cIn 20+ years, I\u2019ve seen the resins and films move from what is now considered very unsustainable, unfavorable materials to a material that has a recycle #1 rating, that is APR-approved, that has both state and federal legislation endorsing it,\u201d says John McDowell, president of McDowell Label, a Resource Label Group Co.<br><br>Watch the video to learn how <a href=\"https:\/\/www.ghostlifestyle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GHOST<\/a>, a Chicago-based nutritional supplement company, was able to realize its goal of sustainable packaging without having to give up any of its cherished branding elements.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column13666_03f619-64 > .kt-inside-inner-col,.kadence-column13666_03f619-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13666_03f619-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13666_03f619-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13666_03f619-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13666_03f619-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13666_03f619-64{position:relative;}@media all and (max-width: 1024px){.kadence-column13666_03f619-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13666_03f619-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13666_03f619-64\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2023\/08\/RLG_GHOST_7ShrinkSleevePanel_Videogram_GHOSTSustainableLabel_Final_230217.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"has-xs-font-size\">Watch the video to learn how a customer was able to realize its goal of sustainable packaging without having to give up any of its cherished branding elements.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With help from Resource Label Group, GHOST was able to make the labels for its nutritional supplements mouth-watering and sustainable.<\/p>\n","protected":false},"author":21,"featured_media":613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[61],"tags":[56,62,63,35,49],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-case-study","tag-ghost","tag-mcdowell-label","tag-shrink-sleeves","tag-sustainable-labels"],"acf":[],"yoast_head":"<!-- This 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