{"id":647,"date":"2022-12-15T15:54:55","date_gmt":"2022-12-15T21:54:55","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/instant-redeemable-coupon-irc-labels-five-tips-for-success\/"},"modified":"2024-02-14T14:09:06","modified_gmt":"2024-02-14T20:09:06","slug":"instant-redeemable-coupon-irc-labels-five-tips-for-success","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/instant-redeemable-coupon-irc-labels-five-tips-for-success\/","title":{"rendered":"Instant redeemable coupon (IRC) labels: Five tips for success"},"content":{"rendered":"<style>.kb-row-layout-id12912_d2b80d-c7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_d2b80d-c7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_d2b80d-c7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_d2b80d-c7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_d2b80d-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12912_d2b80d-c7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_d2b80d-c7 alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col,.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_4b7c3c-86{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_4b7c3c-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_4b7c3c-86 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id12912_0b3dd5-3d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_0b3dd5-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_0b3dd5-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_0b3dd5-3d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_0b3dd5-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12912_0b3dd5-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_0b3dd5-3d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_d51687-c3 > .kt-inside-inner-col,.kadence-column12912_d51687-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_d51687-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_d51687-c3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_d51687-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_d51687-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_d51687-c3{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_d51687-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_d51687-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_d51687-c3 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/article\/\" rel=\"tag\">Article<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Instant redeemable coupon (IRC) labels: Five tips for success<\/h1><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id12912_570fec-a7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_570fec-a7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_570fec-a7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_570fec-a7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_570fec-a7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12912_570fec-a7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_570fec-a7 alignfull has-blue-background-color kt-row-has-bg white-bgu002du002dhalf wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_f53f2b-ba > .kt-inside-inner-col,.kadence-column12912_f53f2b-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_f53f2b-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_f53f2b-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_f53f2b-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_f53f2b-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_f53f2b-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_f53f2b-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_f53f2b-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_f53f2b-ba inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"918\" height=\"600\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-irc-labels-feature-image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"IRC coupon labels\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-irc-labels-feature-image.jpg 918w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-irc-labels-feature-image-300x196.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-irc-labels-feature-image-768x502.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-irc-labels-feature-image-320x209.jpg 320w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id12912_705559-b5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_705559-b5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_705559-b5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_705559-b5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_705559-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12912_705559-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_705559-b5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col,.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_4dbc3f-58{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_4dbc3f-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_4dbc3f-58 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">If you\u2019ve ever peeled off a coupon in-store for on-the-spot savings, you\u2019ve engaged with an instant redeemable coupon (IRC) label. These little bonus labels can incentivize shoppers to choose your brand over competitors, especially as economic uncertainty looms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IRCs falls under the umbrella of&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/products\/promotional-product-labels\/\">promotional labels<\/a>, and their simplicity makes them easy for consumers to peel off and redeem during check-out. Executed properly, they\u2019ll help your&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/markets\/custom-food-label-printing\/\">food<\/a>,&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/markets\/custom-beverage-label-printer\/\">beverage<\/a>,&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/markets\/household-product-labels\/\">household and consumer products<\/a>,&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/markets\/custom-nutraceutical-vitamin-labels\/\">nutraceuticals<\/a>, or&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/markets\/health-and-beauty-personal-care-product-labels\/\">beauty and personal care<\/a>&nbsp;products stand out and fly off the shelves.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But getting these little labels right isn\u2019t easy \u2014 and brands must also navigate issues like smaller print runs, retailer sizing requirements and combatting counterfeiters.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>By partnering with a skilled label provider, you\u2019ll get custom IRC label guidance in five key areas:<\/strong><\/h5>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li><strong><a href=\"#engineering\">Engineering to spec<\/a><\/strong>&nbsp;\u2014 Early planning is key to ensuring your IRC label suits your product\u2019s unique packaging needs.<\/li>\n\n\n\n<li><a href=\"#clearinghouses\"><strong>Learning to navigate industry-specific rules<\/strong>&nbsp;<\/a>\u2014 A brief overview of clearinghouses and what you need to know.<\/li>\n\n\n\n<li><strong><a href=\"#counterfeit\">Anti-counterfeiting measures<\/a><\/strong>&nbsp;\u2014 Outsmart fraudsters with authentication techniques that only a label expert can develop.<\/li>\n\n\n\n<li><strong><a href=\"#design\">Developing \u201cjust right\u201d design strategies<\/a><\/strong>&nbsp;\u2014 From straightforward cross-promotions to QR codes that drive consumer engagement, your label partner will help you brainstorm and land on ideas that suit your brand.<\/li>\n\n\n\n<li><strong><a href=\"#price\">Pricing, planning and logistics<\/a><\/strong>&nbsp;\u2014 The surprising ways your label partner should help you uncover cost efficiencies, print-and-ship strategies and even supply chain tactics.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-pullquote padding-top-xs padding-bottom-xs\"><blockquote><p><strong>Do you already know what you want? Resource Label Group understands the intricacies of IRC labels, and we\u2019re committed to getting them right.<\/strong><\/p><cite><a href=\"https:\/\/www.resourcelabel.com\/get-a-quote\/\">Get a quote now<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading #engineering\" id=\"engineering\">For problem-free IRC label performance, plan early<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If one of your IRC labels falls off before shoppers get the chance to use it, you risk losing a sale.&nbsp;With that in mind, your IRC must do two things:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\" style=\"list-style-type:1\">\n<li>Adhere properly to your package, from shipping to point-of-sale.&nbsp;<\/li>\n\n\n\n<li>Be easily separated from the package by the customer during the redemption process.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Your IRC label must be designed with package compatibility in mind \u2014 and that requires collaborating with your label partner early and often.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How are IRC labels made?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The most common construction for a standard IRC label utilizes three panels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The base label<\/strong>&nbsp;\u2014 This is the clear \u201cleave behind\u201d label that adheres to your packaging. It serves as the substrate that transfers the paper coupon.<\/li>\n\n\n\n<li><strong>The double-sided folded paper piece<\/strong>&nbsp;\u2014 Your coupon will be printed onto this part of the label. The fold creates a front and back piece to offer extra real estate for anti-counterfeiting, extended content and full-color images.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds simple, right? Not so fast. Every brand\u2019s packaging is different. Whether you\u2019re using a glass bottle, a corrugated box, a thin plastic film over meat products or something else, every surface presents differing tensions, which means they\u2019ll all react differently to the IRC label\u2019s adhesive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loop in your label provider early to discuss packaging and adhesive compatibility.&nbsp;<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>During these conversations, be prepared to answer questions like:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you want this to \u201cwork\u201d on your package?<\/li>\n\n\n\n<li>What size do you think your piece should be?<\/li>\n\n\n\n<li>Will your product be frozen, chilled or shelf-stable?<\/li>\n\n\n\n<li>Do you need a universal IRC that works across multiple product lines?<\/li>\n\n\n\n<li>Can you describe your container\u2019s shape, size, radius and material?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your label needs to withstand every challenge it may encounter, from excessive moisture to heat to sunlight and more. These conversations ensure that your label provider manufactures an IRC coupon that won\u2019t cover your brand, flag, fall off or become susceptible to other label performance issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related reading:&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/resources\/how-to-fix-common-label-application-problems\/\">How to fix common label application problems<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clearinghouses\">When and how to work with clearinghouses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your brand has never launched an in-store promotion with IRC labels before, you may be surprised to learn that your label partner can\u2019t provide the barcodes needed for retailers to scan your coupons. To obtain those, you need to work with a clearinghouse.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What exactly is a coupon clearinghouse?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">IRC labels involve four participants:&nbsp;brands, consumers, retailers and clearinghouses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands supply the labels for in-store consumer redemption, then retailers send them to clearinghouses for reimbursement. After sorting and reviewing for authenticity, the manufacturer and\/or retailer will receive an invoice from the clearinghouse.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>When should I contact a clearinghouse?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In short,&nbsp;<em>before&nbsp;<\/em>progressing too far along the label production process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every IRC label needs a barcode and sector-specific legal statements that only your clearinghouse can provide. That process usually takes just a few weeks. Once you have both in hand, your label provider can integrate these elements seamlessly into the rest of your IRC coupon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Which clearinghouse is right for my brand?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A skilled label provider should have strong industry relationships with reputable clearinghouses. Ask them to recommend an experienced clearinghouse that uses industry best practices and leading technology.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/ResourceLabelGroup_Promotional_Label_Printing_IRC-Labels.jpg\" alt=\"A coupon to save $1 on string cheese\" class=\"wp-image-11123\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"counterfeit\">How to outsmart coupon fraudsters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands believe that no coupon is more effective than an IRC label.&nbsp;<a href=\"https:\/\/www.inc.com\/peter-roesler\/new-study-shows-deals-promotions-affect-every-part-of-shopping-experience.html\">Consumers want the best value, period<\/a>. And the allure of saving money can make or break a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But some take it a step too far. In fact, one Virginia Beach couple recently pled guilty to&nbsp;<a href=\"https:\/\/abc.com\/shows\/the-con\/episode-guide\/season-02\/05-the-coupon-con\">a coupon scam that deprived retailers and manufacturers of more than $31 million<\/a>. Their counterfeits often reduced prices and appeared indistinguishable from authentic ones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such fraudsters don\u2019t just rob money from a purchase \u2014 their presence endangers the trust between retailers and your brand. If your IRC labels are easy to counterfeit, you may lose vital sales outlets.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>To stay a step ahead of malicious actors, your label partner may advise the following:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.resourcelabel.com\/resources\/variable-data-printing-labels\/\"><strong>Variable data printing<\/strong><\/a>&nbsp;\u2014 This adds unique product identifiers to each coupon to prevent counterfeits from infiltrating the market.<\/li>\n\n\n\n<li><strong>Overt design details&nbsp;<\/strong>\u2014 Embellishments, metallics, die-cuts and specialty shading build a unique brand \u2018signature\u2019 that\u2019s harder to mimic.<\/li>\n\n\n\n<li><strong>Consolidated SKUs<\/strong>&nbsp;\u2014 As security elements increase, you can maximize cost-efficiency by running multiple SKUs at a time.<\/li>\n\n\n\n<li><strong>Clearinghouse-<\/strong><strong>approved holographics<\/strong>&nbsp;\u2014 Some clearinghouses have anti-counterfeit cold foils that require licensing agreements for label providers to use. Once applied and redeemed, clearinghouses can verify coupon authenticity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t let counterfeiting ruin your hard-earned brand reputation. Your label partner should offer discrete, thoughtful guidance and the capabilities to protect your business. And if you\u2019re interested in joining the fight against counterfeit coupons, consider becoming a member of The&nbsp;<a href=\"https:\/\/couponinformationcenter.com\/\">Coupon Information Corporation (CIC)<\/a>, a not-for-profit industry watchdog dedicated to promoting coupon best practices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related reading:&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/resources\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/\">How innovative label engineering helps this brand stay a step ahead of scams<\/a>.<\/p>\n\n\n<style>.kb-row-layout-id12912_b563a2-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_b563a2-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_b563a2-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_b563a2-ce{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id12912_b563a2-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_b563a2-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id12912_b563a2-ce{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id12912_b563a2-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_b563a2-ce{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_b563a2-ce alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_0c965f-37 > .kt-inside-inner-col,.kadence-column12912_0c965f-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_0c965f-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_0c965f-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_0c965f-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_0c965f-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_0c965f-37{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_0c965f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_0c965f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_0c965f-37 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">The secret to differentiating from competitors<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone can print a label&#8230; but you need more than that. With Resource Label Group, you get a partner. Our process starts with a complimentary consultation to explore every material and design option that may meet your needs. Our goal? To set your brand apart and improve your bottom line.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Making a label  \u201cpop\u201d on the shelf\" src=\"https:\/\/player.vimeo.com\/video\/736615930?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design\">Designed to sell your products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you specialize in perishable products, you lose money when they expire on the shelves. But buyers are more likely to purchase discounted items, and IRC labels can help make that happen \u2014 saving revenue that would otherwise be lost. They\u2019re also effective in reducing overstocked inventories.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Your label partner can help you brainstorm IRC design frameworks that:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inspire impulse shopping<\/strong>&nbsp;\u2014 We all know the feeling when you leave the store with a purchase you hadn\u2019t planned on. By tapping into the desire for a \u201cdeal,\u201d you\u2019ll drive sales opportunities.<\/li>\n\n\n\n<li><strong>Encourage extra purchases&nbsp;<\/strong>\u2014 Buy one, get one is a reliable tactic for good reason. IRC labels make it easy for you to supply discounts that reward multiple purchases.&nbsp;<\/li>\n\n\n\n<li><strong>Cross-promote related products&nbsp;<\/strong>\u2014 Using IRC labels to promote multiple products from similar lines. For example, salsa shoppers could be motivated to purchase both mild and spicy varieties if incentivized by a coupon.<\/li>\n\n\n\n<li><strong>Drive consumer engagement<\/strong>&nbsp;\u2014&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/products\/smart-nfc-tag-labels\/custom-qr-code-labels\/\">Clever QR code<\/a>&nbsp;use encourages shoppers to interact with your product, especially when it leads them to mobile content like coupons, augmented reality experiences and social media challenges.<\/li>\n\n\n\n<li><strong>Seamlessly integrate into your existing branding<\/strong>&nbsp;\u2014 Some brands want their IRCs to stand out, but others fear diminishing their main label. Here\u2019s how one brand&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/resources\/designing-a-seamlessly-integrated-irc-label\/\">avoided the well-worn approach of placing IRCs directly on their packaging<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use IRC label design consultations with your provider to discuss your primary label\u2019s overall effectiveness and opportunities for enhancement.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote padding-top-xs padding-bottom-xs\" id=\"liner\"><blockquote><p>\u201cDesign can impact costs.&nbsp;Some brands just want coupons that help product move and deliver messages like, \u2018Save 50 cents.\u2019 Others want a premium piece that actually conveys the value of the brand. One organic milk brand we\u2019ve worked with always had very nice IRCs that were offset-printed and had beauty shots. When you opened them up, they had several panels of branding information and only the back side had the barcode and legal information.\u201d<\/p><cite>Aaron Kilgore, Regional Vice President for Resource Label Group<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading price\" id=\"price\">IRC label costs, shipping and logistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Design complexity typically drives costs up. But how much do IRC label cost, in general? Unfortunately, there\u2019s never a clear answer to questions about price when it comes to any kind of label because so many factors can influence that final invoice.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>A good label partner will work with you to find other opportunities to save. This might look like:&nbsp;<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exploring other print technology&nbsp;<\/strong>\u2014 Choose from flexographic, digital or digital impact. Digital printing is an ideal solution for short-run IRCs on smaller budgets.&nbsp;<\/li>\n\n\n\n<li><strong>Reconsidering finishes and embellishments<\/strong>&nbsp;\u2014 While design complexity can drive up costs,&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/resources\/more-than-a-facelift-how-3-wineries-discovered-the-true-value-of-a-label-rebrand\/\">alternative techniques may achieve the look you want while saving on spend.<\/a><\/li>\n\n\n\n<li><strong>Scheduling regular label spend audits&nbsp;<\/strong>\u2014 Ongoing audits help you evaluate print technologies and&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/resources\/packaging-inventory-management-programs\/\">inventory management options<\/a>&nbsp;as your needs shift.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The impulse to approach your IRC procurement with price at the forefront is understandable, but this may shortchange you of your long-term goals. That\u2019s why you need a label provider who isn\u2019t just a printer, but a partner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A little label with big lift<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t let the deceptive simplicity of IRC coupons mislead you. These aren\u2019t candidates for manufacturing shortcuts. But done right, IRC coupons can suit almost any consumer product and setting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resource Label Group has helped many brands find custom solutions for their IRC coupon label needs. Our expert team is ready to answer your unique questions about the best tactics for your products.<\/p>\n\n\n<style>.kb-row-layout-id12912_6e0cee-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_6e0cee-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_6e0cee-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_6e0cee-be{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id12912_6e0cee-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_6e0cee-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id12912_6e0cee-be{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id12912_6e0cee-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_6e0cee-be{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_6e0cee-be alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_df3c9d-5b > .kt-inside-inner-col,.kadence-column12912_df3c9d-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_df3c9d-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_df3c9d-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_df3c9d-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_df3c9d-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_df3c9d-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_df3c9d-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_df3c9d-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_df3c9d-5b inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Ready for an IRC label that drives your sales?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a consultation<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id12912_f82717-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_f82717-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_f82717-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id12912_f82717-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_f82717-e1 > .kt-row-column-wrap{padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id12912_f82717-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_f82717-e1 aligncenter gradient-verticalu002du002dblue wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_c8c789-29 > .kt-inside-inner-col,.kadence-column12912_c8c789-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_c8c789-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_c8c789-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_c8c789-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_c8c789-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_c8c789-29{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_c8c789-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_c8c789-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_c8c789-29 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<hr class=\"wp-block-separator has-text-color has-gray-light-color has-css-opacity has-gray-light-background-color has-background is-style-wide\"\/>\n\n\n<style>.kb-row-layout-id12912_075a6f-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id12912_075a6f-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id12912_075a6f-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:60px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id12912_075a6f-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_075a6f-4e > .kt-row-column-wrap{padding-top:30px;padding-bottom:40px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id12912_075a6f-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_075a6f-4e alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col,.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_6d1ae2-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_6d1ae2-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column12912_6d1ae2-3d {ncolor: transparent;n}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_6d1ae2-3d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id12912_02d752-1b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id12912_02d752-1b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id12912_02d752-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id12912_02d752-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id12912_02d752-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id12912_02d752-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id12912_02d752-1b alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column12912_18c1d3-66 > .kt-inside-inner-col,.kadence-column12912_18c1d3-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_18c1d3-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_18c1d3-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_18c1d3-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_18c1d3-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_18c1d3-66{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_18c1d3-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_18c1d3-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_18c1d3-66 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column12912_7b64a5-14 > .kt-inside-inner-col,.kadence-column12912_7b64a5-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_7b64a5-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_7b64a5-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_7b64a5-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_7b64a5-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_7b64a5-14{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_7b64a5-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_7b64a5-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_7b64a5-14 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/coupons\/\" rel=\"tag\">Coupons<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/irc\/\" rel=\"tag\">IRC<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/promotional-labels\/\" rel=\"tag\">Promotional labels<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column12912_666444-f5 > .kt-inside-inner-col,.kadence-column12912_666444-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column12912_666444-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column12912_666444-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column12912_666444-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column12912_666444-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column12912_666444-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column12912_666444-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column12912_666444-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column12912_666444-f5 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever peeled off a coupon in-store for on-the-spot savings, you\u2019ve engaged with an instant redeemable coupon (IRC) label. These little bonus labels can incentivize shoppers to choose your brand over competitors, especially as economic uncertainty looms. IRCs falls under the umbrella of&nbsp;promotional labels, and their simplicity makes them easy for consumers to peel [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[19],"tags":[70,71,72],"class_list":["post-647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-coupons","tag-irc","tag-promotional-labels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instant Redeemable Coupons | Resource Label Group<\/title>\n<meta name=\"description\" content=\"Instant redeemable coupons (IRC) labels can persuade shoppers to pick your brand over competitors. 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