{"id":698,"date":"2020-09-16T09:00:18","date_gmt":"2020-09-16T14:00:18","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/flexo-vs-digital-printing-which-technology-is-better-for-your-brands-labels\/"},"modified":"2024-03-12T14:47:20","modified_gmt":"2024-03-12T19:47:20","slug":"flexo-vs-digital-printing-which-technology-is-better-for-your-brands-labels","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/flexo-vs-digital-printing-which-technology-is-better-for-your-brands-labels\/","title":{"rendered":"Flexo vs. digital printing: Which technology is better for your brand\u2019s labels?"},"content":{"rendered":"<style>.kb-row-layout-id698_ad67a4-dd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id698_ad67a4-dd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id698_ad67a4-dd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id698_ad67a4-dd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id698_ad67a4-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id698_ad67a4-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id698_ad67a4-dd alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column698_dbbb21-39 > .kt-inside-inner-col,.kadence-column698_dbbb21-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_dbbb21-39 > 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.kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id698_1f7acf-39 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id698_1f7acf-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id698_1f7acf-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id698_1f7acf-39 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column698_78a149-73 > .kt-inside-inner-col,.kadence-column698_78a149-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_78a149-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_78a149-73 > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_78a149-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_78a149-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_78a149-73{position:relative;}@media all and (max-width: 1024px){.kadence-column698_78a149-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_78a149-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_78a149-73 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/article\/\" rel=\"tag\">Article<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Flexo vs. digital printing: Which technology is better for your brand\u2019s labels?<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2020-09-16T09:00:18-05:00\">September 16, 2020<\/time><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id698_387525-f4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id698_387525-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id698_387525-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id698_387525-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id698_387525-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id698_387525-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id698_387525-f4 alignfull has-blue-background-color kt-row-has-bg white-bg--half wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column698_bfe067-df > .kt-inside-inner-col,.kadence-column698_bfe067-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_bfe067-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_bfe067-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_bfe067-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_bfe067-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_bfe067-df{position:relative;}@media all and (max-width: 1024px){.kadence-column698_bfe067-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_bfe067-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_bfe067-df inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-flexo-vs-digital-image-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-flexo-vs-digital-image-2.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-flexo-vs-digital-image-2-300x136.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-flexo-vs-digital-image-2-768x349.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-flexo-vs-digital-image-2-320x145.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-flexo-vs-digital-image-2-960x436.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id698_7718a1-8e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id698_7718a1-8e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id698_7718a1-8e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id698_7718a1-8e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id698_7718a1-8e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id698_7718a1-8e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id698_7718a1-8e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column698_0d93e3-79 > .kt-inside-inner-col,.kadence-column698_0d93e3-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_0d93e3-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_0d93e3-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_0d93e3-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_0d93e3-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_0d93e3-79{position:relative;}@media all and (max-width: 1024px){.kadence-column698_0d93e3-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_0d93e3-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_0d93e3-79 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">There isn\u2019t a clear-cut answer to this question. In fact, \u201cversus\u201d is the wrong word to use when comparing digital and flexographic label printing; neither technology is inherently better or worse than the other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which press technology makes the most sense for a particular job will depend on a host of brand-specific factors, including run size, <a href=\"https:\/\/www.resourcelabel.com\/products\/promotional-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotional label opportunities<\/a>, lead time, design complexity and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And because there are so many factors to consider, there\u2019s no quick rule of thumb you can reference: \u201cIf <em>X<\/em>, then digital is the best technology for your brand. But if <em>Y<\/em>, then flexo is the better choice.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, with no simple answer to this question, how do brands choose?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, it requires a conversation with a label converter. And not just any label converter \u2014&nbsp;one that has experience printing millions of labels on both digital and flexo presses. Converters with the capability to print with either technology will give you an unbiased take on which is best suited for your brand\u2019s unique needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while there\u2019s no substitute for a conversation with your converter, in this article, we\u2019ll walk you through the basics of each technology, and certain scenarios in which each might be \u201cbetter\u201d for your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unpacking the \u201cflexo vs. digital\u201d debate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The traditional \u201cflexo vs. digital printing\u201d conversation relies on run size and cost as the deciding factors, and goes something like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.resourcelabel.com\/flexographic-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Flexographic printing<\/strong><\/a> requires more setup time, and each change in graphics (e.g., flavor variations, varietals, etc.) requires new plates to be made. But because flexo presses have superior throughput speed, they\u2019re well positioned to produce large orders cost-effectively. The longer the run, the faster the initial investment in setup and platemaking is neutralized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.resourcelabel.com\/custom-digital-label-printing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Digital printing<\/strong><\/a> is a plate-free printing technology that requires virtually no setup time. The elimination of setup and plate costs makes digital printing competitive for small-to-midsized label orders \u2014 but its slower production speed makes flexo the better choice for longer runs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For each brand\u2019s labeling needs, there exists a value crossover point (pictured below). <\/strong>Flexo is the better choice for larger label orders, where the cost of plates and setup can be justified; digital is better for all runs under that threshold.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/09\/RLG-digital-flexo-chart.png\" alt=\"flexo vs digital printing\" class=\"wp-image-6765\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This argument is true \u2014 and it\u2019s a great starting point for seeing how each technology provides greater value in different scenarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it doesn\u2019t tell the full story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Run size and cost are far from the only factors you need to consider when choosing between the two technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive deeper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When digital might make the most sense for your brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because it doesn\u2019t require plates, digital printing is hands-down the more cost-effective choice for short runs \u2014 but it certainly isn\u2019t limited to small orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll often find that brands use digital printing, even for larger orders, because it makes label-by-label variation possible and therefore <a href=\"https:\/\/www.resourcelabel.com\/leveraging-digital-label-printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">presents a huge opportunity for brands of all sizes<\/a>. The <a href=\"https:\/\/www.resourcelabel.com\/variable-data-printing-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">variable printing capabilities of digital presses<\/a> allow you to change the information (e.g., different SKUs, geo-targeted personalization, serial numbers) on each label you print in a run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Digital label printing might be the right choice if \u2026 <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your label graphics are complex. <\/strong>Certain design elements, like accurate flesh tone reproduction, that require highly skilled press operators on flexo are a breeze on digital.<\/li>\n\n\n\n<li><strong>You have many SKUs that use the same die cut. <\/strong>As long as they\u2019re the same shape, you can combine multiple SKUs into one order. And because per-label costs decrease as order sizes increase, this allows you to save money and combat the costs associated with SKU proliferation.<\/li>\n\n\n\n<li><strong>Your brand would like to personalize your labels for a particular promotion. <\/strong>Whether it\u2019s Bud Light printing 200,000 unique can labels, or Coke printing different names on every label, many brands have tested the limits of <a href=\"https:\/\/www.resourcelabel.com\/capabilities\/variable-printing\/\">variable printing<\/a> with digital presses. How could your brand use personalization as part of an upcoming promotion?<\/li>\n\n\n\n<li><strong>Your labels will be highly embellished. <\/strong>Digital labels are pulled off the press, and placed on a finishing press, which is a powerful piece of equipment where you can add embosses, foil stamps, spot varnishes and more. The digital finishing press, in some cases, can better deliver highly complex, embellished jobs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">When flexo might make the most sense for your brand<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/09\/RLG-flexo-vs-digital-image-1.jpg\" alt=\"flexo printing for labels\" class=\"wp-image-6764\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, digital printing has gotten a lot of attention as more and more brand owners adopt the technology. But flexographic printing is still a mainstay in label printing \u2014&nbsp;and for good reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The argument for flexographic printing is straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quality of flexo presses have been proven label after label, year after year. This is why flexo is thought of as the \u201cbackbone of the industry.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And due to its throughput speeds and in-line finishing (screen, varnish, etc.), flexo allows for fast, continuous production and presents the best value for longer runs. In recent years, there have even been <a href=\"https:\/\/www.resourcelabel.com\/hybrid-label-printing-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">technological advancements that combine the benefits of flexo and digital printing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, printing flexographically is a craft that requires a great deal of skill. On flexo, the operator is literally turning knobs, pulling levers, and making sure the web remains straight and doesn\u2019t shift throughout the entire job. That\u2019s why you\u2019ll want to partner with a converter that has an <a href=\"https:\/\/www.resourcelabel.com\/the-importance-of-pre-press-for-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">experienced pre-press department<\/a>, as well as a team of highly qualified press operators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Flexographic label printing might be the right choice if \u2026<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Y<\/strong><strong>ou require large runs with little variation. <\/strong>Because of its production speeds and in-line finishing, flexo printing presents the best value for exceptionally long runs. And, in the hands of our skilled and experienced operator, the end product is always of exceptional quality.<\/li>\n\n\n\n<li><strong>You require a Pantone spot color. <\/strong>With 10 stations, we can incorporate several true spot colors into your print run. Still, if you don\u2019t require a true Pantone color, digital printing\u2019s extended gamut capabilities can match upwards of 90% of the spot color range.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">If all you have is a hammer, everything looks like a nail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve probably heard \u201cdigital vs. flexo\u201d arguments that lean one direction or another. There\u2019s often a simple explanation for this: The company making this argument only has digital (or flexographic) presses, not both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the fact remains that there isn\u2019t a clear winner in the \u201cflexo vs. digital\u201d debate. There are scenarios in which digital makes more sense, and those in which flexo does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, one brand may benefit by employing both printing technologies across their product portfolio: Digital for smaller runs with greater variety, or a seasonal promotion, and flexo for their flagship SKU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s so important to partner with a label printer that has a large footprint of both flexo <em>and <\/em>digital presses. They\u2019ll be incentivized to align the technology that will provide the best value for your brand\u2019s unique needs, plain and simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want a clear-cut answer to this question?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s walk through the \u201cdigital vs. flexo\u201d debate one-on-one&nbsp;\u2014&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/contact\/\">you can reach out to our team to start the conversation<\/a>. We\u2019ll weigh your brand\u2019s specific requirements (from run size to promotional considerations, number of SKUs, complexity of graphics, etc.) to land on the just-right printing technology.<\/p>\n\n\n<style>.kb-row-layout-id698_c23472-a3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id698_c23472-a3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id698_c23472-a3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id698_c23472-a3{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id698_c23472-a3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id698_c23472-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id698_c23472-a3{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id698_c23472-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id698_c23472-a3{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id698_c23472-a3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column698_2801a1-f3 > .kt-inside-inner-col,.kadence-column698_2801a1-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_2801a1-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_2801a1-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_2801a1-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_2801a1-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_2801a1-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column698_2801a1-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_2801a1-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_2801a1-f3 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Find the best solution that makes the most sense for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id698_ce5963-84 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id698_ce5963-84 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id698_ce5963-84 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 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kadence-column698_ab1d90-44 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id698_85512e-74 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id698_85512e-74 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id698_85512e-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id698_85512e-74 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id698_85512e-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id698_85512e-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id698_85512e-74 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column698_e536d5-aa > .kt-inside-inner-col,.kadence-column698_e536d5-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_e536d5-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_e536d5-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_e536d5-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_e536d5-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_e536d5-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column698_e536d5-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_e536d5-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_e536d5-aa inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column698_badcad-40 > .kt-inside-inner-col,.kadence-column698_badcad-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_badcad-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_badcad-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_badcad-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_badcad-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_badcad-40{position:relative;}@media all and (max-width: 1024px){.kadence-column698_badcad-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_badcad-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_badcad-40 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/digital\/\" rel=\"tag\">Digital<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/flexographic\/\" rel=\"tag\">Flexographic<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/variable\/\" rel=\"tag\">Variable<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column698_53a236-cd > .kt-inside-inner-col,.kadence-column698_53a236-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column698_53a236-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column698_53a236-cd > .kt-inside-inner-col{flex-direction:column;}.kadence-column698_53a236-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column698_53a236-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column698_53a236-cd{position:relative;}@media all and (max-width: 1024px){.kadence-column698_53a236-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column698_53a236-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column698_53a236-cd inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>There isn\u2019t a clear-cut answer to this question. In fact, \u201cversus\u201d is the wrong word to use when comparing digital and flexographic label printing; neither technology is inherently better or worse than the other. Which press technology makes the most sense for a particular job will depend on a host of brand-specific factors, including run [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[19],"tags":[76,78,83],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-digital","tag-flexographic","tag-variable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Printing For Labels - RLG Healthcare<\/title>\n<meta name=\"description\" content=\"We unpack the \u201cflexo vs. digital printing\u201d debate, showing scenarios when each technology does, and doesn\u2019t, make sense for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resourcelabel.com\/healthcare\/flexo-vs-digital-printing-which-technology-is-better-for-your-brands-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Printing For Labels - RLG Healthcare\" \/>\n<meta property=\"og:description\" content=\"We unpack the \u201cflexo vs. digital printing\u201d debate, showing scenarios when each technology does, and doesn\u2019t, make sense for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resourcelabel.com\/healthcare\/flexo-vs-digital-printing-which-technology-is-better-for-your-brands-labels\/\" \/>\n<meta property=\"og:site_name\" content=\"RLG Healthcare\" \/>\n<meta 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