{"id":719,"date":"2021-03-12T13:13:00","date_gmt":"2021-03-12T19:13:00","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/anti-counterfeit-label-solutions-to-protect-consumers-and-your-brand\/"},"modified":"2024-09-19T09:53:07","modified_gmt":"2024-09-19T14:53:07","slug":"anti-counterfeit-label-solutions-to-protect-consumers-and-your-brand","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/anti-counterfeit-label-solutions-to-protect-consumers-and-your-brand\/","title":{"rendered":"Anti-counterfeit label solutions to protect consumers and your brand"},"content":{"rendered":"<style>.kb-row-layout-id719_465890-21 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id719_465890-21 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id719_465890-21 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_465890-21 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id719_465890-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id719_465890-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id719_465890-21 alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column719_f4857e-78 > .kt-inside-inner-col,.kadence-column719_f4857e-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_f4857e-78 > 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.kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_9a053c-73 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id719_9a053c-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id719_9a053c-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id719_9a053c-73 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column719_f1639b-c8 > .kt-inside-inner-col,.kadence-column719_f1639b-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_f1639b-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column719_f1639b-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column719_f1639b-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column719_f1639b-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column719_f1639b-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column719_f1639b-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column719_f1639b-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column719_f1639b-c8 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/article\/\" rel=\"tag\">Article<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Anti-counterfeit label solutions to protect consumers and your brand<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2021-03-12T13:13:00-06:00\">March 12, 2021<\/time><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id719_6db8e9-81 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id719_6db8e9-81 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id719_6db8e9-81 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_6db8e9-81 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id719_6db8e9-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id719_6db8e9-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id719_6db8e9-81 alignfull has-blue-background-color kt-row-has-bg white-bg--half wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column719_a501c3-ca > .kt-inside-inner-col,.kadence-column719_a501c3-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_a501c3-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column719_a501c3-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column719_a501c3-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column719_a501c3-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column719_a501c3-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column719_a501c3-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column719_a501c3-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column719_a501c3-ca inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/iStock-1138197727-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/iStock-1138197727-2.png 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/iStock-1138197727-2-300x120.png 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/iStock-1138197727-2-768x306.png 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/iStock-1138197727-2-320x128.png 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/iStock-1138197727-2-960x383.png 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id719_715704-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id719_715704-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id719_715704-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:25px;padding-bottom:98px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_715704-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id719_715704-36 > .kt-row-column-wrap{padding-bottom:50px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id719_715704-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id719_715704-36 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column719_81c835-a2 > .kt-inside-inner-col,.kadence-column719_81c835-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_81c835-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column719_81c835-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column719_81c835-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column719_81c835-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column719_81c835-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column719_81c835-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column719_81c835-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column719_81c835-a2 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">It\u2019s not a new problem: Counterfeit products pose a risk for companies. These falsified items can result in damage to the brand perception, economic losses and even harm to valued customers. Particularly in the pharmaceutical, wine and spirit, nutraceutical and cosmetic sectors, brand owners must be diligent about brand security. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the <a href=\"https:\/\/www.healthline.com\/health-news\/counterfeit-makeup-a-health-danger\">fake lip kits that tempted customers of a popular makeup line<\/a>. The imitations, while seemingly realistic, had potentially harmful microbes and risked customer health as well as brand reputation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The risks are real\u2014but the solutions are, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Labels and packaging act as an essential first line of defense for staying ahead of counterfeiters.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One <a href=\"https:\/\/vinepair.com\/articles\/counterfeit-wine-protection\/\">Sicilian winemaker tackled counterfeiting<\/a><a href=\"#\"> head-on<\/a> with unique <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-rfid-product-label-manufacturer\/\" target=\"_blank\" rel=\"noreferrer noopener\">RFID<\/a> and <a href=\"https:\/\/www.resourcelabel.com\/products\/smart-nfc-tag-labels\/custom-qr-code-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR<\/a> codes for buyers to scan and verify authenticity. He also uses a distinctive black plastic cork that\u2019s more complicated than the average cork (and thus harder to fake), adding another layer of protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-default has-2-xl-font-size\">Arriving at your brand\u2019s anti-counterfeiting solution should be:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Part of a holistic packaging approach and<\/strong><\/li>\n\n\n\n<li><strong>Bespoke to your product&#8217;s unique needs.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are strategies, options and techniques commonly used across industries to address counterfeiting; that\u2019s where we come in. This article will show you the lay of the land for brand protection solutions and give you the right questions to ask when you\u2019re making these important security decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The two approaches to anti-counterfeiting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One Sicilian winemaker tackled counterfeiting head-on with unique RFID and QR codes for buyers to scan and verify authenticity. He also uses a distinctive black plastic cork that\u2019s more complicated than the average cork (and thus harder to fake), adding another layer of protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-2-xl-font-size\">Overt features<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Overt security elements are exactly what they sound like: They\u2019re details noticeable to the consumer. As Vicki Stull says in Labels &amp; Labeling, she often uses embellishments and special effects such as embossing, metallics, holographics or die-cuts to create a unique brand \u2018signature\u2019 that is difficult to replicate.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThe more intricate a brand makes its packaging, the more challenging\u2014and costly\u2014it is to counterfeit\u201d<\/p><cite>Vicki Stull<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe more intricate a brand makes its packaging, the more challenging\u2014and costly\u2014it is to counterfeit,\u201d Stull says. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other examples of overt protections include tamper-evident labels, tactile printing and holograms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-2-xl-font-size\">Covert features<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, covert security elements are hidden from shoppers (and counterfeiters, too\u2014they don\u2019t know they\u2019re there). These concealed measures are typically used for tracking and tracing to make sure products (particularly pharmaceuticals and nutraceuticals) don\u2019t fall out of the authorized supply chain. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Covert features are considered a second line of defense after overt features, and can provide even more sophisticated protection. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include invisible or UV inks, invisible watermarks, ink taggants and infrared ink. High-level covert solutions will contain some form of taggant that is only visible or detectable through more sophisticated hand-held readers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anti-counterfeit packaging technology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve already mentioned a few examples of brand protection solutions above, and we\u2019ll be sharing a few more measures here. This is by no means an exhaustive list of every solution; think of this as a way to get your gears turning about potential methods that could make sense for your product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These solutions can serve different security purposes: Tamper-evident solutions prevent authentic products from being replaced by counterfeit products. Authentication solutions verify the product is genuine from the original producer. Tracking solutions confirm products are transported securely from production to retail to the consumer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of anti-counterfeit solutions include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invisible inks<\/li>\n\n\n\n<li>Microtext (only visible under magnification)<\/li>\n\n\n\n<li>Holograms, specialty foils, specialty inks and other complicated builds that are difficult to replicate (similar concept used on currency)<\/li>\n\n\n\n<li>Variable printing for unique lot number tracking<\/li>\n\n\n\n<li>Unique laser cutting of tiny shapes or images into the label<\/li>\n\n\n\n<li>Tamper evident labels of many varieties: Shrink sleeve, pressure sensitive and film labels to create a seal over product openings, labels that leave behind a message or void materials when peeled, tamper evident pallet banding for bulk authentication or even NFC tamper evident tags<\/li>\n\n\n\n<li>QR codes and much smaller 2D barcodes<\/li>\n\n\n\n<li>RFID taggant<\/li>\n\n\n\n<li>RFID\/NFC blockchain<\/li>\n\n\n\n<li>NFC tags and QR codes for consumer digital authentication<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more reading about NFC\/RFID technology, go here. For more guidance on tamper-evident shrink sleeves and labels, go here. For more about variable data printing in service of brand protection, go here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So which solution(s) will work for my brand?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Security documents and currency don\u2019t use one single approach for thwarting counterfeiters\u2014and neither should you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand security experts recommend multilayering, or combining overt and covert elements. The particular combination will (and should) vary from brand to brand, so brand owners should evaluate their product and the corresponding security goals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, pharmaceutical companies face a high-risk scenario if counterfeit products make their way into the supply chain\u2014so tracking and authentication efforts must reflect that reality. Or in the case of winemakers and limited production wines, the ability for wine collectors to quickly authenticate their purchase is a significant value-add.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consider these thought-starters as you evaluate your product\u2019s protection needs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How will the product be priced?<\/li>\n\n\n\n<li>If it\u2019s a high-value product, could it become a target for counterfeiting?<\/li>\n\n\n\n<li>Has this product faced counterfeit issues before?<\/li>\n\n\n\n<li>Are there particular parts of the supply chain you want to focus on (i.e., distributor, retail)?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-2-xl-font-size\">Bespoke security solutions work best<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your anti-counterfeiting partner needs discretion, thoughtful consultations\u2014and the labeling capabilities to back it up. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We\u2019re prepared to deliver on all three fronts. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with a conversation about your product, your current packaging protection measures and brand security goals. Then we\u2019ll point you toward the anti-counterfeiting solution that makes the most sense for your brand.<\/p>\n\n\n<style>.kb-row-layout-id719_5dcf52-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id719_5dcf52-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id719_5dcf52-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_5dcf52-14{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id719_5dcf52-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id719_5dcf52-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id719_5dcf52-14{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id719_5dcf52-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_5dcf52-14{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id719_5dcf52-14 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column719_73752d-51 > .kt-inside-inner-col,.kadence-column719_73752d-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_73752d-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column719_73752d-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column719_73752d-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column719_73752d-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column719_73752d-51{position:relative;}@media all and (max-width: 1024px){.kadence-column719_73752d-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column719_73752d-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column719_73752d-51 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Find the anti-counterfeiting solution that makes the most sense for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id719_f61196-bc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id719_f61196-bc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id719_f61196-bc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id719_f61196-bc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id719_f61196-bc > 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class=\"wp-block-kadence-column kadence-column719_85ee16-bd inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column719_365d75-79 > .kt-inside-inner-col,.kadence-column719_365d75-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_365d75-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column719_365d75-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column719_365d75-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column719_365d75-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column719_365d75-79{position:relative;}@media all and (max-width: 1024px){.kadence-column719_365d75-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column719_365d75-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column719_365d75-79 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/qr-codes\/\" rel=\"tag\">QR codes<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/rfid\/\" rel=\"tag\">RFID<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/security\/\" rel=\"tag\">security<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/smart-labels\/\" rel=\"tag\">Smart labels<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column719_1e8407-ee > .kt-inside-inner-col,.kadence-column719_1e8407-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column719_1e8407-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column719_1e8407-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column719_1e8407-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column719_1e8407-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column719_1e8407-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column719_1e8407-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column719_1e8407-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column719_1e8407-ee inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s not a new problem: Counterfeit products pose a risk for companies. These falsified items can result in damage to the brand perception, economic losses and even harm to valued customers. Particularly in the pharmaceutical, wine and spirit, nutraceutical and cosmetic sectors, brand owners must be diligent about brand security. Consider the fake lip kits [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[19],"tags":[95,41,96,42],"class_list":["post-719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-qr-codes","tag-rfid","tag-security","tag-smart-labels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anti-Counterfeit Label Solutions | Resource Label Group<\/title>\n<meta name=\"description\" content=\"This article will show you anti-counterfeit label solutions and give you the right questions to ask when making important security decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resourcelabel.com\/healthcare\/anti-counterfeit-label-solutions-to-protect-consumers-and-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anti-Counterfeit Label Solutions | Resource Label Group\" \/>\n<meta property=\"og:description\" content=\"This article will show you anti-counterfeit label solutions and give you the right questions to ask when making important security decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resourcelabel.com\/healthcare\/anti-counterfeit-label-solutions-to-protect-consumers-and-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"RLG Healthcare\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T19:13:00+00:00\" \/>\n<meta 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