{"id":726,"date":"2020-12-04T07:00:04","date_gmt":"2020-12-04T13:00:04","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/"},"modified":"2024-09-19T14:32:45","modified_gmt":"2024-09-19T19:32:45","slug":"the-biggest-problems-extended-content-labels-ecls-solve-by-market","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/","title":{"rendered":"The biggest problems extended content labels (ECLs) solve by market"},"content":{"rendered":"<style>.kb-row-layout-id726_a2bf43-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id726_a2bf43-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id726_a2bf43-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_a2bf43-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id726_a2bf43-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id726_a2bf43-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id726_a2bf43-ab alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column726_b84e06-00 > .kt-inside-inner-col,.kadence-column726_b84e06-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column726_b84e06-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column726_b84e06-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column726_b84e06-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column726_b84e06-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column726_b84e06-00{position:relative;}@media all and (max-width: 1024px){.kadence-column726_b84e06-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column726_b84e06-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column726_b84e06-00 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id726_25964b-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id726_25964b-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id726_25964b-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_25964b-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id726_25964b-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id726_25964b-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id726_25964b-14 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column726_18cac1-32 > .kt-inside-inner-col,.kadence-column726_18cac1-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column726_18cac1-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column726_18cac1-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column726_18cac1-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column726_18cac1-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column726_18cac1-32{position:relative;}@media all and (max-width: 1024px){.kadence-column726_18cac1-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column726_18cac1-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column726_18cac1-32 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/label-basics\/\" rel=\"tag\">Label Basics<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">The biggest problems extended content labels (ECLs) solve by market<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2020-12-04T07:00:04-06:00\">December 4, 2020<\/time><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id726_7bb4be-4a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id726_7bb4be-4a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id726_7bb4be-4a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_7bb4be-4a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id726_7bb4be-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id726_7bb4be-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id726_7bb4be-4a alignfull has-blue-background-color kt-row-has-bg white-bgu002du002dhalf wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column726_010c36-c4 > .kt-inside-inner-col,.kadence-column726_010c36-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column726_010c36-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column726_010c36-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column726_010c36-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column726_010c36-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column726_010c36-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column726_010c36-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column726_010c36-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column726_010c36-c4 inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1-300x117.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1-768x300.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1-320x125.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1-960x375.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id726_c239e3-ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id726_c239e3-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id726_c239e3-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_c239e3-ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id726_c239e3-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id726_c239e3-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id726_c239e3-ba alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column726_1ed5e2-6f > .kt-inside-inner-col,.kadence-column726_1ed5e2-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column726_1ed5e2-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column726_1ed5e2-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column726_1ed5e2-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column726_1ed5e2-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column726_1ed5e2-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column726_1ed5e2-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column726_1ed5e2-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column726_1ed5e2-6f inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Brands don\u2019t incorporate <a href=\"https:\/\/www.resourcelabel.com\/extended-content-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">extended content labels (ECLs)<\/a> into their packaging on a whim. They employ ECLs to solve regulatory, branding or space-related issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Too much regulatory information to include on your standard label<\/li>\n\n\n\n<li>Cross-promoting products in your portfolio with on-package information and coupons<\/li>\n\n\n\n<li>Driving sales by delivering coupons to consumers at point-of-purchase<\/li>\n\n\n\n<li>Not enough label real estate to tell your full brand story<\/li>\n<\/ul>\n\n\n\n<p>But the specific reasons ECLs are employed vary brand by brand, and market by market. Here, we\u2019ll give you a tactical look at why competing brands in <em>your <\/em>market are employing ECLs. And, to take it a step further, we\u2019ll examine what specific ECL products they\u2019re using.<\/p>\n\n\n\n<p>You can use the links below to quickly find the information you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#vocabulary\">A quick primer on ECL product types<\/a><\/li>\n\n\n\n<li><a href=\"#health\">ECLs for health &amp; beauty brands<\/a><\/li>\n\n\n\n<li><a href=\"#food\">ECLs for food brands<\/a><\/li>\n\n\n\n<li><a href=\"#OTC\">ECLs for OTC pharma and nutraceutical brands<\/a><\/li>\n\n\n\n<li><a href=\"#chemical\">ECLs for chemical brands<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">First, let\u2019s make sure we\u2019re using the same ECL vocabulary<\/h2>\n\n\n\n<p>The term \u201cextended content labels\u201d describes a very broad range of labeling products that provide the same general function: Increasing the amount of usable space on your label.<\/p>\n\n\n\n<p>Due to the sheer volume of label products that fall into this category, it seems like every label converter has its own unique way of describing their ECL product offerings.<\/p>\n\n\n\n<p>Here are just a few of the more popular terms: 2-ply labels, tear-off leaflets, fold-out labels, peel-and-reveal labels, dry-release labels, piggyback labels, multi-wrap labels, plow fold booklets and the list goes on.<\/p>\n\n\n\n<p>And, to be fair, there <em>are <\/em>hundreds of variations on ECL products. But let\u2019s keep it simple to make sure we\u2019re all using the same vocabulary.<\/p>\n\n\n\n<p>All ECL products \u2014&nbsp;no matter how custom \u2014 fall into three categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Smooth-peel labels<\/li>\n\n\n\n<li>Booklet labels<\/li>\n\n\n\n<li>Peel-free labels<\/li>\n<\/ol>\n\n\n\n<p>Below, we\u2019ll define these categories and show you several visual examples to give you a sense of the variability within each.<\/p>\n\n\n\n<p>If you\u2019d like a more comprehensive look at the many types of ECL products, and their corresponding names, <a href=\"https:\/\/www.resourcelabel.com\/a-guide-to-extended-content-labels\/\">you can give our guide a skim<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Smooth-peel labels<\/strong><\/h3>\n\n\n\n<p>As the name implies, <a href=\"https:\/\/www.resourcelabel.com\/extended-content-labels\/smooth-peel-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">smooth-peel labels<\/a> are designed to allow consumers to peel back your label to reveal additional content and, when they\u2019re done, close the flap. These labels are either designed with a hinge (as with the \u201c1x\u201d and Jack in the Box labels) or wrap around the container one or more times (as with the wraparound supplement label). You also have the option of incorporating multiple pages into your smooth-peel label.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Booklet labels <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/11\/RLG-types-of-ECLs-blog-image-2.jpg\" alt=\"Booklet label examples\" class=\"wp-image-7053\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.resourcelabel.com\/extended-content-labels\/booklet-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">Booklet labels<\/a> are constructed either to open like a book or unfold like a map, revealing pages of additional information with a relatively small on-package footprint. <a href=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2015\/03\/folds.jpg\">Look at this diagram<\/a> to see all the folding options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Peel-free labels <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/11\/RLG-types-of-ECLs-blog-image-3.jpg\" alt=\"Peel-free label examples\" class=\"wp-image-7054\"\/><\/figure>\n\n\n\n<p>Peel-free labels look similar to smooth-peel labels but have one key difference: The top label comes off of the package completely. As seen above, these are often used for items that the consumer can remove and use instantly, such as <a href=\"https:\/\/www.resourcelabel.com\/promotional-product-labels\/IRC-Labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">instant-redeemable coupons<\/a> (IRC) or <a href=\"https:\/\/www.resourcelabel.com\/scratch-off-labels-game-pieces\/\" target=\"_blank\" rel=\"noopener noreferrer\">game pieces<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Function first, form second<\/strong><\/h3>\n\n\n\n<p>The products listed above describe how the label is constructed, not the end use. Each ECL type can serve any number of end-use functions. Any of the above products, for example, can be used as an IRC, to communicate key regulatory information or strengthen the story you\u2019re telling on your package.<\/p>\n\n\n\n<p>Because of this, form will follow function when selecting the right ECL product to achieve your brand\u2019s goals<em id=\"health\">.<\/em><\/p>\n\n\n\n<p>We\u2019ll first seek to understand what, exactly, your brand needs to accomplish with the added space provided by an ECL. Then we\u2019ll use factors including budget and container size to guide you toward the best product for your brand.<\/p>\n\n\n\n<p>For a closer look at what you should expect during an ECL product consultation, <a href=\"https:\/\/www.resourcelabel.com\/extended-content-label-applications-and-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can glance through this article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why health &amp; beauty brands turn to ECLs<\/h2>\n\n\n\n<p><strong><em>Best-fit products: <\/em><\/strong><em>Smooth-peel labels, booklet labels<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7073 size-full\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/11\/RLG-types-of-ECLs-blog-image-6.jpg\" alt=\"Extended content labels (ECLs) for health and beauty brands\" class=\"wp-image-7073\"\/><figcaption class=\"wp-element-caption\"><em><strong>Multi-page smooth-peel label on a personal care product.<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Market-specific challenges &amp; opportunities <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small packaging \u2014 <\/strong>Think of compacts, lip balms, nail polish. <a href=\"https:\/\/www.resourcelabel.com\/personal-care-labels\/bath-beauty-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">Packaging for health &amp; beauty products<\/a> can be tiny, and smooth-peel labels allow you to easily double the amount of label real estate.<\/li>\n\n\n\n<li><strong>Multiple languages \u2014 <\/strong>Listing all product information in multiple languages (Spanish, French, English) takes up space. Smooth-peel and booklet labels are perfect solutions, allowing you to give consumers the information they need about your product without having a text-heavy front or back label<em id=\"food\">.<\/em><\/li>\n\n\n\n<li><strong>Fostering customer loyalty \u2014&nbsp;<\/strong>Using the extra space on smooth-peel or booklet labels, you can create experiences that ensure consumers reach for your product again and again. You could, for example, add a QR code to a booklet label. When a consumer scans it, the QR code sends them to video tutorials of how to use the product in conjunction with other products in your portfolio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why food brands turn to ECLs<\/h2>\n\n\n\n<p><strong><em>Best-fit products: <\/em><\/strong><em>Smooth-peel labels, booklet labels, peel-free labels<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7055 size-full\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/11\/RLG-types-of-ECLs-blog-image-4.jpg\" alt=\"Extended-content labels (ECLs) for food brands\" class=\"wp-image-7055\"\/><figcaption class=\"wp-element-caption\"><em>Left: peel-free label used as an IRC; right: smooth-peel label used as part of a promotion. <\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Market-specific challenges &amp; opportunities <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increasing label application throughput by combining your front and back label \u2014<\/strong>&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/markets\/custom-food-label-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food brands<\/a> with smaller packages, or those that only have one applicator, can use ECLs to combine the front and back label. For one cheese brand, switching to an ECL increased their label application throughput by 200% \u2014&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/extended-content-label-applications-and-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">see how<\/a>.<\/li>\n\n\n\n<li><strong>Driving point-of-purchase sales with instant-redeemable coupons \u2014 <\/strong>There\u2019s a reason <a href=\"https:\/\/www.resourcelabel.com\/promotional-product-labels\/IRC-Labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">IRCs are a tried-and-true promotional tactic<\/a> in the food industry. Messages like \u201cSAVE 10% NOW!\u201d give consumers the nudge they need to pick up <em>your <\/em>product and put it in their cart. Peel-free labels are a favorite for IRCs, although IRCs can be incorporated into smooth-peel or booklet labels as well.<\/li>\n\n\n\n<li><strong>Cross-promote your other products with tasty recipes \u2014&nbsp;<\/strong>Fill a booklet label with recipes that use all the products in your brand\u2019s portfolio. And, if you\u2019d like, you could incorporate a QR code leading to video instructions for each recipe. If you\u2019re considering running an <a href=\"https:\/\/www.resourcelabel.com\/products\/promotional-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">on-package promotion<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/promotional-labeling-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">this guide will help you understand how to get from concept to market<\/a><em id=\"OTC\">.<\/em><\/li>\n\n\n\n<li><strong>Achieve FDA compliance in style \u2014 <\/strong>The <a href=\"https:\/\/www.resourcelabel.com\/fda-labels-lp\/\" target=\"_blank\" rel=\"noopener noreferrer\">updated nutrition facts panel<\/a> leaves little room on your back label for branding. You could increase your branding real estate by making your back label to a smooth-peel label, with the extra pages dedicated to brand storytelling, a key labeling trend.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why OTC pharma and nutraceutical brands turn to ECLs<\/h2>\n\n\n\n<p><strong><em>Best-fit products: <\/em><\/strong><em>Smooth-peel labels, booklet labels, peel-free labels <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7056 size-full\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/11\/RLG-types-of-ECLs-blog-image-5.jpg\" alt=\"Extended content labels (ECLs) for nutraceutical and OTC pharma brands\" class=\"wp-image-7056\"\/><figcaption class=\"wp-element-caption\"><strong><em>Left: booklet label used to communicate a wealth of product and promotional information; right: smooth-peel label used to fit all drug fact information on the package. <\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Market-specific challenges &amp; opportunities <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Never sacrificing branding real estate in favor of communicating product use and safety information \u2014&nbsp;<\/strong>Booklet labels are popular for <a href=\"https:\/\/www.resourcelabel.com\/markets\/custom-pharmaceutical-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">OTC pharma<\/a> and <a href=\"https:\/\/www.resourcelabel.com\/health-labels\/vitamin-nutraceutical-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">nutraceutical<\/a> brands because of the ocean of information they have to communicate on the bottle. As pictured above, you can use the pages of your booklet to do a myriad of things: Display the supplement facts, tell your brand story and incorporate a QR code where consumers can interact with your brand. And you can do it without worrying about space.<\/li>\n\n\n\n<li><strong>Tell the right story on your label \u2014 <\/strong>Consumers, especially those of supplements and nutraceuticals, are highly conscious of what they\u2019re putting in their bodies. They actively seek out brands they feel they can trust. A smooth-peel label gives you double the space \u2014 or more \u2014 to communicate with consumers, telling a compelling story. To learn more about trends in the nutraceutical market, <a href=\"https:\/\/www.resourcelabel.com\/lp-nutraceutical-labeling-handbook\/\" target=\"_blank\" rel=\"noopener noreferrer\">read through this guide<\/a><em id=\"chemical\">.<\/em><\/li>\n\n\n\n<li><strong>Ethical pharma protocols \u2014&nbsp;<\/strong>In an effort to be transparent, many pharma manufacturers elect to communicate more information than is required. ECLs give them the space to add all the information they think patients need to know.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why chemical brands turn to ECLs<\/h2>\n\n\n\n<p><strong><em>Best-fit products: <\/em><\/strong><em>Smooth-peel labels, booklet labels<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7071 size-full\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/11\/RLG-types-of-ECLs-blog-image-7.jpg\" alt=\"Extended content label (ECL) for chemical brand\" class=\"wp-image-7071\"\/><figcaption class=\"wp-element-caption\"><em><strong>NFC-enabled booklet label used to communicate a wealth of information on the package.<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Market-specific challenges &amp; opportunities <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Achieving compliance \u2014 <\/strong>Chemical product labels have to include a wealth of information \u2014&nbsp;product identifiers, precautionary statements, pictograms and more. Because booklet labels can potentially have dozens of pages, you can include all required information with ease.<\/li>\n\n\n\n<li><strong>Addressing the need for multiple sets of instructions \u2014 <\/strong>As multi-purpose household chemicals rise in popularity, smooth-peel and booklet labels offer a simple way to include multiple direction panels on your product container.<\/li>\n\n\n\n<li><strong>Durability for industrial conditions \u2014&nbsp;<\/strong>ECLs give industrial chemical manufacturers the confidence that end users will be able to access key safety, regulatory and use information, even in the harshest environments (UV exposure, moisture, chemical contact).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What could your brand accomplish with more label real estate?<\/h2>\n\n\n\n<p>ECLs allow you to go from worrying about space, to worrying about sending the right message on your packaging.<\/p>\n\n\n\n<p>Tell us the unique packaging challenges you\u2019re experiencing, and we\u2019ll have a one-on-one discussion about whether an ECL could help and, if so, which type of ECL is best-suited to meet your needs. <a href=\"https:\/\/www.resourcelabel.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reach out to our team today<\/a>.<\/p>\n\n\n<style>.kb-row-layout-id726_59503a-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id726_59503a-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id726_59503a-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_59503a-e1{border-top:0px solid #9C1C26;border-right:0px solid #9C1C26;border-bottom:0px solid #9C1C26;border-left:0px solid #9C1C26;}.kb-row-layout-id726_59503a-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id726_59503a-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id726_59503a-e1{border-top:0px solid #9C1C26;border-right:0px solid #9C1C26;border-bottom:0px solid #9C1C26;border-left:0px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id726_59503a-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_59503a-e1{border-top:0px solid #9C1C26;border-right:0px solid #9C1C26;border-bottom:0px solid #9C1C26;border-left:0px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id726_59503a-e1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column726_1eb292-16 > .kt-inside-inner-col,.kadence-column726_1eb292-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column726_1eb292-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column726_1eb292-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column726_1eb292-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column726_1eb292-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column726_1eb292-16{position:relative;}@media all and (max-width: 1024px){.kadence-column726_1eb292-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column726_1eb292-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column726_1eb292-16\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id726_b775e6-ee > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id726_b775e6-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id726_b775e6-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id726_b775e6-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id726_b775e6-ee > .kt-row-column-wrap{padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id726_b775e6-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id726_b775e6-ee aligncenter gradient-verticalu002du002dblue wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column726_c7d02c-d1 > .kt-inside-inner-col,.kadence-column726_c7d02c-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column726_c7d02c-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column726_c7d02c-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column726_c7d02c-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column726_c7d02c-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column726_c7d02c-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column726_c7d02c-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column726_c7d02c-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column726_c7d02c-d1\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Brands don\u2019t incorporate extended content labels (ECLs) into their packaging on a whim. They employ ECLs to solve regulatory, branding or space-related issues: But the specific reasons ECLs are employed vary brand by brand, and market by market. Here, we\u2019ll give you a tactical look at why competing brands in your market are employing ECLs. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[73],"tags":[90,98,36,68,99,89,93],"class_list":["post-726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-label-basics","tag-beauty-personal-care","tag-chemical","tag-compliance","tag-extended-content-labels","tag-food","tag-nutraceutical","tag-pharmaceutical"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Extended Content Label Solutions - RLG Healthcare<\/title>\n<meta name=\"description\" content=\"Brands in your market are employing extended content labels (ECLs) to solve regulatory, branding or space-related issue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extended Content Label Solutions - RLG Healthcare\" \/>\n<meta property=\"og:description\" content=\"Brands in your market are employing extended content labels (ECLs) to solve regulatory, branding or space-related issue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/\" \/>\n<meta property=\"og:site_name\" content=\"RLG Healthcare\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T13:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T19:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Key\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Key\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/\"},\"author\":{\"name\":\"Richard Key\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/person\\\/e4d67ecc5eb28d8afb8624d376cd056d\"},\"headline\":\"The biggest problems extended content labels (ECLs) solve by market\",\"datePublished\":\"2020-12-04T13:00:04+00:00\",\"dateModified\":\"2024-09-19T19:32:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/\"},\"wordCount\":1518,\"publisher\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/RLG-types-of-ECLs-blog-image-1-1.jpg\",\"keywords\":[\"Beauty &amp; personal care\",\"Chemical\",\"compliance\",\"Extended content labels\",\"Food\",\"Nutraceutical\",\"Pharmaceutical\"],\"articleSection\":[\"Label Basics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/\",\"name\":\"Extended Content Label Solutions - RLG Healthcare\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/RLG-types-of-ECLs-blog-image-1-1.jpg\",\"datePublished\":\"2020-12-04T13:00:04+00:00\",\"dateModified\":\"2024-09-19T19:32:45+00:00\",\"description\":\"Brands in your market are employing extended content labels (ECLs) to solve regulatory, branding or space-related issue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/RLG-types-of-ECLs-blog-image-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/RLG-types-of-ECLs-blog-image-1-1.jpg\",\"width\":1024,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The biggest problems extended content labels (ECLs) solve by market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#website\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/\",\"name\":\"RLG Healthcare\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#organization\",\"name\":\"RLG Healthcare\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/11\\\/RLG-Healthcare-White-Logo-Flat.png\",\"contentUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/11\\\/RLG-Healthcare-White-Logo-Flat.png\",\"width\":755,\"height\":197,\"caption\":\"RLG Healthcare\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/person\\\/e4d67ecc5eb28d8afb8624d376cd056d\",\"name\":\"Richard Key\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g\",\"caption\":\"Richard Key\"},\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/author\\\/rkey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Extended Content Label Solutions - RLG Healthcare","description":"Brands in your market are employing extended content labels (ECLs) to solve regulatory, branding or space-related issue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/","og_locale":"en_US","og_type":"article","og_title":"Extended Content Label Solutions - RLG Healthcare","og_description":"Brands in your market are employing extended content labels (ECLs) to solve regulatory, branding or space-related issue.","og_url":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/","og_site_name":"RLG Healthcare","article_published_time":"2020-12-04T13:00:04+00:00","article_modified_time":"2024-09-19T19:32:45+00:00","og_image":[{"width":1024,"height":400,"url":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg","type":"image\/jpeg"}],"author":"Richard Key","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Richard Key","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#article","isPartOf":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/"},"author":{"name":"Richard Key","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/person\/e4d67ecc5eb28d8afb8624d376cd056d"},"headline":"The biggest problems extended content labels (ECLs) solve by market","datePublished":"2020-12-04T13:00:04+00:00","dateModified":"2024-09-19T19:32:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/"},"wordCount":1518,"publisher":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#organization"},"image":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg","keywords":["Beauty &amp; personal care","Chemical","compliance","Extended content labels","Food","Nutraceutical","Pharmaceutical"],"articleSection":["Label Basics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/","url":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/","name":"Extended Content Label Solutions - RLG Healthcare","isPartOf":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#primaryimage"},"image":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg","datePublished":"2020-12-04T13:00:04+00:00","dateModified":"2024-09-19T19:32:45+00:00","description":"Brands in your market are employing extended content labels (ECLs) to solve regulatory, branding or space-related issue.","breadcrumb":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#primaryimage","url":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg","contentUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg","width":1024,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.resourcelabel.com\/healthcare\/the-biggest-problems-extended-content-labels-ecls-solve-by-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.resourcelabel.com\/healthcare\/"},{"@type":"ListItem","position":2,"name":"The biggest problems extended content labels (ECLs) solve by market"}]},{"@type":"WebSite","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#website","url":"https:\/\/www.resourcelabel.com\/healthcare\/","name":"RLG Healthcare","description":"","publisher":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.resourcelabel.com\/healthcare\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#organization","name":"RLG Healthcare","url":"https:\/\/www.resourcelabel.com\/healthcare\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/logo\/image\/","url":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2023\/11\/RLG-Healthcare-White-Logo-Flat.png","contentUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2023\/11\/RLG-Healthcare-White-Logo-Flat.png","width":755,"height":197,"caption":"RLG Healthcare"},"image":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/person\/e4d67ecc5eb28d8afb8624d376cd056d","name":"Richard Key","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g","caption":"Richard Key"},"url":"https:\/\/www.resourcelabel.com\/healthcare\/author\/rkey\/"}]}},"taxonomy_info":{"category":[{"value":73,"label":"Label Basics"}],"post_tag":[{"value":90,"label":"Beauty &amp; personal care"},{"value":98,"label":"Chemical"},{"value":36,"label":"compliance"},{"value":68,"label":"Extended content labels"},{"value":99,"label":"Food"},{"value":89,"label":"Nutraceutical"},{"value":93,"label":"Pharmaceutical"}]},"featured_image_src_large":["https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-types-of-ECLs-blog-image-1-1.jpg",800,313,false],"author_info":{"display_name":"Richard Key","author_link":"https:\/\/www.resourcelabel.com\/healthcare\/author\/rkey\/"},"comment_info":0,"category_info":[{"term_id":73,"name":"Label Basics","slug":"label-basics","term_group":0,"term_taxonomy_id":73,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","cat_ID":73,"category_count":16,"category_description":"","cat_name":"Label Basics","category_nicename":"label-basics","category_parent":0}],"tag_info":[{"term_id":90,"name":"Beauty &amp; personal care","slug":"beauty-personal-care","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":98,"name":"Chemical","slug":"chemical","term_group":0,"term_taxonomy_id":98,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":36,"name":"compliance","slug":"compliance","term_group":0,"term_taxonomy_id":36,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":68,"name":"Extended content labels","slug":"extended-content-labels","term_group":0,"term_taxonomy_id":68,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":99,"name":"Food","slug":"food","term_group":0,"term_taxonomy_id":99,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":89,"name":"Nutraceutical","slug":"nutraceutical","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":93,"name":"Pharmaceutical","slug":"pharmaceutical","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/posts\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":0,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/media\/727"}],"wp:attachment":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}