{"id":804,"date":"2020-09-23T09:00:06","date_gmt":"2020-09-23T14:00:06","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/your-label-plays-an-important-role-in-driving-sales-on-the-shelf-or-web-page\/"},"modified":"2024-01-30T16:33:22","modified_gmt":"2024-01-30T22:33:22","slug":"your-label-plays-an-important-role-in-driving-sales-on-the-shelf-or-web-page","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/your-label-plays-an-important-role-in-driving-sales-on-the-shelf-or-web-page\/","title":{"rendered":"Your label plays an important role in driving sales on the shelf (or web page)"},"content":{"rendered":"<style>#kt-layout-id_67355d-6e > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_67355d-6e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_67355d-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_67355d-6e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_67355d-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_67355d-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignfull\"><div id=\"kt-layout-id_67355d-6e\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_67355d-6e has-blue-background-color\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_4f8ae1-f6 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4f8ae1-f6 > .kt-inside-inner-col,.kadence-column_4f8ae1-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4f8ae1-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4f8ae1-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4f8ae1-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4f8ae1-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4f8ae1-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column_4f8ae1-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4f8ae1-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_4f8ae1-f6\"><div class=\"kt-inside-inner-col\"><style>#kt-layout-id_3fbc80-0c > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_3fbc80-0c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_3fbc80-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_3fbc80-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_3fbc80-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_3fbc80-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_3fbc80-0c\" class=\"kt-row-layout-inner kt-layout-id_3fbc80-0c\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_8e04fd-52 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8e04fd-52 > .kt-inside-inner-col,.kadence-column_8e04fd-52 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8e04fd-52 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8e04fd-52 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8e04fd-52 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8e04fd-52 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8e04fd-52{position:relative;}@media all and (max-width: 1024px){.kadence-column_8e04fd-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_8e04fd-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8e04fd-52\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/label-basics\/\" rel=\"tag\">Label Basics<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Your label plays an important role in driving sales on the shelf (or web page)<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2020-09-23T09:00:06-05:00\">September 23, 2020<\/time><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_747c3e-85 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_747c3e-85 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_747c3e-85 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_747c3e-85 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_747c3e-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_747c3e-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignfull white-bg--half\"><div id=\"kt-layout-id_747c3e-85\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_747c3e-85 has-blue-background-color\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_2c1e89-9b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2c1e89-9b > .kt-inside-inner-col,.kadence-column_2c1e89-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2c1e89-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2c1e89-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2c1e89-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2c1e89-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2c1e89-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column_2c1e89-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2c1e89-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2c1e89-9b\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-blog-image-1-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-blog-image-1-1.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-blog-image-1-1-300x132.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-blog-image-1-1-768x337.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-blog-image-1-1-320x140.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-blog-image-1-1-960x421.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_b21f44-48 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_b21f44-48 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_b21f44-48 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_b21f44-48 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_b21f44-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_b21f44-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_b21f44-48\" class=\"kt-row-layout-inner kt-layout-id_b21f44-48\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_a97083-e3 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a97083-e3 > .kt-inside-inner-col,.kadence-column_a97083-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a97083-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a97083-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a97083-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a97083-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a97083-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column_a97083-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_a97083-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_a97083-e3\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Having a great product is important, but it\u2019s only half of the equation. You only have 2-7 seconds to make a first impression, so it\u2019s vitally important that your package is equipped with what it needs to quickly make an impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether sold online or in a brick-and-mortar, your label needs to share product information, spark brand recognition, draw in the correct people and stand out from its competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, we\u2019ll explore several ways your brand can capitalize on the power of your label to drive sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share product information<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your label\u2019s number one job is to share information about the product. Use your packaging real estate to clearly and concisely state how the item should be used, as well as to share any other necessary facts or warnings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t make your potential clients waste precious first-impression time trying to figure out exactly what you\u2019re selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If applicable, consider using a clear substrate or a smaller label so your customer can see your product through the container. QR codes and <a href=\"https:\/\/www.resourcelabel.com\/NFC-Labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">smart labels<\/a> are also a great way to add to your brand story if you\u2019d like to share more information than you can fit directly on your package.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spark brand recognition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If a product is an extension of your existing product line, leverage the work you\u2019ve already done to earn market share by sticking with a similar design aesthetic. Consider using the same color scheme, fonts and label substrate so prospective buyers can easily equate the new product with your existing brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your current customers love what you\u2019re selling; make their choice easy by providing a new option that looks similar to products they already know and trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Appeal to your target market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve done your market research and have a good read on what appeals to your prospective buyers. It\u2019s important to keep these attributes in mind when designing your package.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your target market environmentally conscious?&nbsp; If so, <a href=\"https:\/\/www.resourcelabel.com\/sustainable-recyclable-label-material-selection\/\" target=\"_blank\" rel=\"noopener noreferrer\">consider creating an eco-friendly label<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are they tech-savvy? A smart label might align perfectly with what they are looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While standing out on the shelf is important (we\u2019ll get to that in a minute), your number one priority should be to create a label that your target market likes better than that of your competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stand out on the shelf (or web page)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you\u2019ve done all of the above things spectacularly well, it\u2019s still important that your label sets your product apart from those of its competitors. There are a lot of simple ways to differentiate what you\u2019re selling from the others \u2014 and many of them are inexpensive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a <a href=\"https:\/\/www.resourcelabel.com\/capabilities\/custom-die-cut-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">unique die shape<\/a>, use a metallic ink or <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-embossed-product-labels\/\">create texture with an emboss<\/a> to make your label specific to your brand. Even using a distinct color or font can help people remember your item and pick it out quickly when shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that less is usually more when it comes to deciding what design elements will help your label stand out. Pick one unique, memorable feature to focus on \u2014 too many embellishments can be confusing and will distract from what you are trying to sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take pride in the amazing product that you are selling, but also take time to make sure that the label and overall package tells your brand story quickly and correctly. Your label has to do the heavy lifting when it comes to making a first impression for your product \u2014 remembering the steps above ensures that your label will make the impact you\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it\u2019s not just standing out on the shelf that you have to worry about. With more consumers shopping online, your product packaging needs to make a splash on all your e-commerce channels as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands that sell products via e-commerce channels must make great care to tell a consistent story from web page (or social media) photos through to delivery. To phrase it another way \u2013 your <em>packaging<\/em> must look just as good when it\u2019s delivered as it does in your social media feed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Packaging design expert Vicki Strull lays out the stakes of e-commerce packaging in no uncertain terms:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen it comes to e-commerce, packaging has the ability to extend a brand\u2019s story and create a memorable, enticing customer experience,\u201d <a href=\"https:\/\/www.labelsandlabeling.com\/opinion\/branding-and-design-delivery-just-beginning\" target=\"_blank\" rel=\"noopener noreferrer\">Strull writes<\/a>. \u201cAnd not just for that purchase \u2013 for repeat purchases, too. Conversely, if packaged poorly, and the product arrives damaged, it has the opposite effect on our experience: we may not order from that brand again.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.resourcelabel.com\/leveraging-digital-label-printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalizing your labels with digital printing<\/a> is one key opportunity for e-commerce. After all, you\u2019ve collected data (e.g., name, geography) on each consumer who has purchased your product&nbsp;\u2014 why not use it to make a meaningful connection with them after it\u2019s delivered?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want a product label sure to make a great first impression?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s work together to craft a label experience that\u2019ll stand out, and drive sales on the shelf (or web page). You can <a href=\"https:\/\/www.resourcelabel.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">reach out to our team any time<\/a> to start the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, if you\u2019d like to learn how an early conversation with your label supplier can set you up for a more successful rebrand, <a href=\"https:\/\/www.resourcelabel.com\/role-of-the-label-supplier-in-the-packaging-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">check out this article<\/a>.<\/p>\n\n\n<style>#kt-layout-id_29fb6b-fb > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_29fb6b-fb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_29fb6b-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_29fb6b-fb{border-color:#9C1C26;border-top-width:3px;border-right-width:3px;border-bottom-width:3px;border-left-width:3px;}#kt-layout-id_29fb6b-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_29fb6b-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_29fb6b-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_29fb6b-fb\" class=\"kt-row-layout-inner kt-layout-id_29fb6b-fb\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c83877-f3 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c83877-f3 > .kt-inside-inner-col,.kadence-column_c83877-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c83877-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c83877-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c83877-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c83877-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c83877-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column_c83877-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c83877-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c83877-f3\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"has-red-dark-color has-text-color has-2-xl-font-size wp-block-heading\">Find the best solution that makes the most sense for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_382fb5-1f > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_382fb5-1f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_382fb5-1f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 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kt-mobile-layout-row\"><style>.kadence-column_9e7510-81 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_9e7510-81 > .kt-inside-inner-col,.kadence-column_9e7510-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_9e7510-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_9e7510-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_9e7510-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_9e7510-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_9e7510-81{position:relative;}@media all and (max-width: 1024px){.kadence-column_9e7510-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_9e7510-81 > 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.kt-inside-inner-col:before{opacity:0.3;}.kadence-column_27c69a-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column_27c69a-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_27c69a-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_27c69a-ef\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_153493-08 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_153493-08 > .kt-inside-inner-col,.kadence-column_153493-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_153493-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_153493-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_153493-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_153493-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_153493-08{position:relative;}@media all and (max-width: 1024px){.kadence-column_153493-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_153493-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_153493-08\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/custom-die-cut\/\" rel=\"tag\">Custom die cut<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/embossing\/\" rel=\"tag\">Embossing<\/a><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_f85f44-de > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_f85f44-de > .kt-inside-inner-col,.kadence-column_f85f44-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_f85f44-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_f85f44-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column_f85f44-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_f85f44-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_f85f44-de{position:relative;}@media all and (max-width: 1024px){.kadence-column_f85f44-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_f85f44-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_f85f44-de\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Having a great product is important, but it\u2019s only half of the equation. You only have 2-7 seconds to make a first impression, so it\u2019s vitally important that your package is equipped with what it needs to quickly make an impact. Whether sold online or in a brick-and-mortar, your label needs to share product information, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[73],"tags":[91,77],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-label-basics","tag-custom-die-cut","tag-embossing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Labels Impact Buying Decisions<\/title>\n<meta name=\"description\" content=\"Your product only has 2-7 seconds to make a first impression with consumers, so you need a label that stands out and drives sales. 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