{"id":854,"date":"2022-06-01T10:20:35","date_gmt":"2022-06-01T15:20:35","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/how-leaning-on-their-label-partner-early-on-helped-this-start-up-get-their-product-to-market\/"},"modified":"2024-03-18T13:06:13","modified_gmt":"2024-03-18T18:06:13","slug":"how-leaning-on-their-label-partner-early-on-helped-this-start-up-get-their-product-to-market","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/how-leaning-on-their-label-partner-early-on-helped-this-start-up-get-their-product-to-market\/","title":{"rendered":"How leaning on their label partner early on helped this start-up get their product to market"},"content":{"rendered":"<style>.kb-row-layout-id11535_d4e00f-2a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_d4e00f-2a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_d4e00f-2a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_d4e00f-2a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_d4e00f-2a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11535_d4e00f-2a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11535_d4e00f-2a alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col,.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_f6ddb5-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_f6ddb5-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_f6ddb5-f8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id11535_4ac7dd-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_4ac7dd-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_4ac7dd-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_4ac7dd-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_4ac7dd-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11535_4ac7dd-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11535_4ac7dd-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11535_a0bef8-44 > .kt-inside-inner-col,.kadence-column11535_a0bef8-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_a0bef8-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_a0bef8-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_a0bef8-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_a0bef8-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_a0bef8-44{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_a0bef8-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_a0bef8-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_a0bef8-44 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/article\/\" rel=\"tag\">Article<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">How leaning on their label partner early on helped this start-up get their product to market<\/h1><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id11535_e9f140-d3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_e9f140-d3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_e9f140-d3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_e9f140-d3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_e9f140-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11535_e9f140-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11535_e9f140-d3 alignfull has-blue-background-color kt-row-has-bg white-bgu002du002dhalf wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11535_ae5e81-85 > .kt-inside-inner-col,.kadence-column11535_ae5e81-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_ae5e81-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_ae5e81-85 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_ae5e81-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_ae5e81-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_ae5e81-85{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_ae5e81-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_ae5e81-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_ae5e81-85 inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/Duey-juice-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Clear beverage labels on tall cylindrical containers.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/Duey-juice-2.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/Duey-juice-2-300x176.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/Duey-juice-2-768x451.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/Duey-juice-2-320x188.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/Duey-juice-2-960x563.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id11535_93c120-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_93c120-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_93c120-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_93c120-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_93c120-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11535_93c120-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11535_93c120-ab alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11535_bfa710-a0 > .kt-inside-inner-col,.kadence-column11535_bfa710-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_bfa710-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_bfa710-a0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_bfa710-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_bfa710-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_bfa710-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_bfa710-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_bfa710-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_bfa710-a0 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dueyjuice.com\" target=\"_blank\" rel=\"noreferrer noopener\">Duey Juice<\/a>&nbsp;co-owner Nate Duhon came up with the logo for their rum-based spirits all on his own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI&#8217;m no designer myself. My artwork is chicken scratch,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Nate could visualize it: a cheery, round citrus slice paired with thick, retro lettering. This concept captured the vacation-in-a-glass spirit of their fruity, premixed cocktail. After his partner Jordan Steverson, director of marketing, digitized the artwork in Photoshop, they slowly began building their brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He and his partners first developed the drink in Nate\u2019s home kitchen during 2017. It was good \u2014 really, really good \u2014 so they handed it out to thirsty fans at a neighborhood kickball game. And everyone agreed: Nate and Jordan were onto something. They began dreaming up ways to take their drink out of the neighborhood and into the local Chicago market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the time, their<strong> <\/strong>label was their original logo on white<strong> <\/strong>paper.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as their business grew, they knew their label would need an upgrade. In 2020, they began looking for an expert <a href=\"https:\/\/www.resourcelabel.com\/products\/pressure-sensitive-labels-manufacturer\/\" target=\"_blank\" rel=\"noreferrer noopener\">pressure-sensitive label partner<\/a> who could make their label live up to their ambitions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staying local to Chicago was crucial. They wanted to visit the facility in person and see the faces of the people bringing their label to life. Plus, staying local could increase cost-efficiency for shipping and materials. And since the team would need help adding the \u2018it factor\u2019 to their label concept, production design consulting would be crucial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of Chicago\u2019s many label providers, only one had the presence, capabilities and reputation that met Duey Juice\u2019s criteria:&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/locations\/pamco-label-chicago\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pamco, A Resource Label Group company.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Pamco and sales rep Glenn Chelius could deliver broad in-house label capabilities ranging from value-added enhancements to a large menu of facestocks was crucial. And then, of course, the comprehensive customer service blew them away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don&#8217;t want to underplay the impact that Glenn had on us making the decisions since he was very responsive throughout the process as well,\u201d says Jordan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, Glenn\u2019s guidance would help the entire Duey Juice team in more ways than they could have imagined \u2014 especially when it came to the regulatory and supply chain challenges of 2020 and beyond.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Location \u2014 Chicago, IL<\/li>\n\n\n\n<li>The problem \u2014 <a href=\"#amid\">Supply chain challenges<\/a> and <a href=\"#regulations\">confusing regulations<\/a><\/li>\n\n\n\n<li>The solution \u2014 <a href=\"#production\">Production design consulting on everything from graphics to barcodes<\/a><\/li>\n\n\n\n<li>Result \u2014&nbsp;Elevated execution of original concept with clear BOPP label<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amid\">Amid distiller and global supply chain delays, a patient partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Duey Juice trio remained firmly committed to their original logo, but they wanted to elevate it for commercial retailers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe had the basic concept completed. And then, what we ended up doing is we worked with Pamco to get that production- and print-ready and actually make sure that the formatting was proper for mass production,\u201d says Jordan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although Pamco is capable of rapid turnaround when the conditions are right, that wasn\u2019t the case for Duey Juice. Their timeline stretched across several years due to setbacks beyond anyone\u2019s control, including the broad impacts of the pandemic, distillery conflicts, supplier lags and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe timing is tough because we experienced so many delays,\u201d says Nate. \u201cBut Glenn\u2019s team, especially his design team, they did a really good job of making changes in staying flexible with us.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Pamco\u2019s flexibility was key, open communication was even more important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs we progressed through our journey of actually pinning down the components and the ingredients in our beverage, that also changed what was required to be placed on our bottle, which made us stay really close and connected to Glenn and team,\u201d says Jordan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"regulations\">A steep regulatory learning curve<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to global logistical challenges and delays, Duey Juice had another challenge: deciphering the complex regulatory environment for their product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe&nbsp;worst thing you want to do is complete something and then realize it\u2019s not compliant,\u201d says Nate. \u201cIt&#8217;s so heavily regulated \u2014 even the smallest error or the smallest sizing or spacing, you got 15 different calls coming to your business saying, \u2018Hey, you got to remove this product off the shelf.\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While they waited for movement from their suppliers, they turned their attention to compliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s a lot of networking, research, a lot of reading. We had to take on a lot of groundwork, especially dealing with alcohol. It&#8217;s so many different rules and regulations that we have to abide by, and for a small company like ourselves, it&#8217;s like, okay, do we pay $8,000 for a lawyer to just tell us the blueprint and we wipe our hands with it or do we kind of hold onto that capital for other things?\u201d says Nate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was a lot of information. But Pamco directed the Duey Juice team to the&nbsp;<a href=\"https:\/\/www.ttb.gov\/faqs\/alcohol\" target=\"_blank\" rel=\"noreferrer noopener\">TTB<\/a>, which allowed them to take on the process themselves. And when it came to following those compliance guidelines on their labels, Pamco\u2019s design team delivered a level of expertise they couldn\u2019t have acquired on their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThey did save us,\u201d says Nate. \u201cThere was a formatting issue on the barcode itself, the SKU. It wasn\u2019t in compliance. There&#8217;s a white space needed around the barcode&nbsp;to ensure&nbsp;that the product is scanned properly.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without proper white space around a barcode, retailers can\u2019t scan products. By catching the issue before going to print, Pamco\u2019s design team didn\u2019t just save Duey Juice from wasting money on misprinted labels. They saved the fledgling brand from hefty fines and jeopardizing relationships with crucial retailers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat was a big catch that they had on their end that we&#8217;ll give them credit for,\u201d says Jordan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere&#8217;s so many different aspects that go into a label, especially one that&#8217;s alcohol,\u201d says Nate. \u201cI think that the thing that surprised me the most is just that everything has to have a specific place on the label. You can&#8217;t just place things where you want. Some things have to go on the front, some things have to go on the back, be X amount of millimeters. It&#8217;s so complex. It gets real granular.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"production\">Production design consulting helps their label grow up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even though Duey Juice remained committed to their original logo concept, they still needed to level-up their label for the competitive commercial market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe did a good job. It wasn&#8217;t professional grade yet,\u201d says Jordan. \u201cIt gave us a concept we needed and it was good, but it wasn&#8217;t ready for mass print.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Pamco\u2019s design expertise became crucial. Their first modification was sharpening the lines on the citrus round. This small step added more dimension to the logo and help it pop against any background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, they enlarged the font for the brand name. Previously, it was set within the frames of the fruit. In the new rendition, the retro lettering is featured prominently against the citrus, which creates a sense of depth that the original lacked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to their deep regulatory research, Duey Juice knew their new label would need significantly more information to meet compliance parameters. Pamco\u2019s team provided guidance on the placement and font size of the ABV percentage, product category, company information, volume and more. And as their product components evolved \u2014 for example, during formula refinement \u2014 they updated the ingredients list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They stayed in touch with Glenn throughout the years via email, text and even sit-down lunches. But amid the back-and-forth, Pamco\u2019s most valuable service came from a&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/services\/easesentials\/artworks-label-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual live edit with the in-house design experts.<\/a><\/p>\n\n\n<style>.kb-image11535_cfc72a-28 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11535_cfc72a-28 size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/04\/SMALL-FILE-1024x683.jpg\" alt=\"RLG sales rep and label customers\" class=\"kb-img wp-image-12107\"\/><figcaption>Thanks to the hard work and dedication of Resource Label Group&#8217;s Glenn Chelius, the Duey Juice team successfully launched Chicago&#8217;s hottest new beverage line.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen you deal with a complexity of design and I email to tell you what I want, sometimes it doesn&#8217;t come out the way you describe it, or maybe the way you described it made sense to you, but it&#8217;s interpreted differently on the other end,\u201d says Jordan. \u201cWe decided to just have a virtual live editing session where I sat with the design team and we were able to go back and forth on the desired changes and make those real-time. And the ones that were going to take a little bit longer, they were noted and then they fixed it after we got off the call. But it was super helpful.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, Duey Juice upgraded their containers from homey glass mason jars to sophisticated, cylindrical bottles. And after viewing samples from Glenn, they opted for a sleek, clear BOPP label material.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cClear BOPP is durable and moisture-resistant, and it provides the additional benefit of virtual invisibility. When you apply it, clear BOPP appears as if there\u2019s no label, which&nbsp;lets&nbsp;their juice shine through.&#8221;<\/p><cite>Sales Rep Glenn Chelius<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That means the vibrant color of Duey Juice itself serves as the background to their sharp new label design. And to make sure the citrus graphics still popped against the juice\u2019s colors, Prepress Manager Sue Fontana added an extra hit of white under the logo\u2019s yellow areas to preserve its saturation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After years of planning, their product was finally ready for commercial debut.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A final push to retail<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When Duey Juice launches into full production later this year, they\u2019ll rely on a co-packer. But to prepare for their initial retail debut, the trio once again took matters into their own hands&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe had negotiated with Pamco that we would do a small production run on the front end just to have real life samples. Then we could go and get out to retailers who showed interest,\u201d says Jordan. \u201cPamco did a nice job of assisting us when we had to start getting our sample bottles ready for our end-customer as well as for distribution meetings.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Pamco\u2019s short run of labels in-hand, they could quickly bottle a small test batch of Duey Juice without worry about production delays from their manufacturer and co-packer. The process was stressful, but worthwhile and memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s like, 11 o&#8217;clock or midnight during the week with me and Nate in my kitchen trying to stick the labels on bottles and doing it multiple times. Sometimes it took us a couple times to get it right \u2014 but Pamco was kind enough to provide us with 15 more labels than we said we needed. That helped,\u201d says Jordan. \u201cAnd it strengthened our distribution negotiations with retailers.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Drink in the Duey Juice experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re an established brand looking to revamp a tired label or a startup like Duey Juice preparing for your product\u2019s debut, Resource Label Group has experience working with companies of all sizes across North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, we\u2019re not just a label printer \u2014 we\u2019re a full-service label partner. We work with you to understand your needs and get your concepts off the design software and onto retail shelves. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Production design consultation<\/strong>&nbsp;\u2014 Add the \u201cwow\u201d factor to your concept with just-right materials, embellishments and production methods<\/li>\n\n\n\n<li><strong>Building in savings<\/strong>&nbsp;\u2014 From exploring facestock options to label sizes, we work to find ways to reduce spend by up to 20%<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.resourcelabel.com\/resources\/packaging-optimization-in-the-supply-chain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Supply chain protection<\/a><\/strong>&nbsp;\u2014 Minimizing long-term supply risk through inventory management agreements and strong business continuity plans<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is a custom consultation. <a href=\"https:\/\/www.resourcelabel.com\/get-a-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get a quote today.<\/a><\/p>\n\n\n<style>.kb-row-layout-id11535_933286-67 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_933286-67 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_933286-67 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_933286-67{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id11535_933286-67 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_933286-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id11535_933286-67{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id11535_933286-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_933286-67{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11535_933286-67 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col,.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_39b2c3-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_39b2c3-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_39b2c3-b5 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Whether you need guidance or solutions, we help you make educated decisions for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id11535_cb72a4-92 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_cb72a4-92 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_cb72a4-92 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11535_cb72a4-92 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_cb72a4-92 > .kt-row-column-wrap{padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 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.kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_e4962d-47{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_e4962d-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_e4962d-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_e4962d-47 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<hr class=\"wp-block-separator has-text-color has-gray-light-color has-css-opacity has-gray-light-background-color has-background is-style-wide\"\/>\n\n\n<style>.kb-row-layout-id11535_25341e-39 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11535_25341e-39 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11535_25341e-39 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_866806-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_866806-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_866806-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_866806-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_866806-de{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_866806-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_866806-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column11535_866806-de {ncolor: transparent;n}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_866806-de inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id11535_4f17e2-78 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id11535_4f17e2-78 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id11535_4f17e2-78 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id11535_4f17e2-78 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11535_4f17e2-78 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id11535_4f17e2-78 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11535_4f17e2-78 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column11535_380386-35 > .kt-inside-inner-col,.kadence-column11535_380386-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_380386-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_380386-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_380386-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_380386-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_380386-35{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_380386-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_380386-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_380386-35 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column11535_40b5c2-10 > .kt-inside-inner-col,.kadence-column11535_40b5c2-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_40b5c2-10 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_40b5c2-10 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_40b5c2-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_40b5c2-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_40b5c2-10{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_40b5c2-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_40b5c2-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_40b5c2-10 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/case-study\/\" rel=\"tag\">Case study<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/pressure-sensitive-labels\/\" rel=\"tag\">Pressure-sensitive labels<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column11535_fe1e53-30 > .kt-inside-inner-col,.kadence-column11535_fe1e53-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11535_fe1e53-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11535_fe1e53-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11535_fe1e53-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11535_fe1e53-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11535_fe1e53-30{position:relative;}@media all and (max-width: 1024px){.kadence-column11535_fe1e53-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11535_fe1e53-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11535_fe1e53-30 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Duey Juice&nbsp;co-owner Nate Duhon came up with the logo for their rum-based spirits all on his own. \u201cI&#8217;m no designer myself. My artwork is chicken scratch,\u201d he says. But Nate could visualize it: a cheery, round citrus slice paired with thick, retro lettering. This concept captured the vacation-in-a-glass spirit of their fruity, premixed cocktail. After [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[19],"tags":[56,88],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-case-study","tag-pressure-sensitive-labels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why It Pays To Lean On Your Label Partner | Resource Label Group<\/title>\n<meta name=\"description\" content=\"How the owners of Duey Juice leaned on their label partner Resource Label Group to navigate regulations and stay out of trouble.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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