{"id":884,"date":"2022-04-11T10:34:29","date_gmt":"2022-04-11T15:34:29","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/"},"modified":"2024-03-13T14:54:23","modified_gmt":"2024-03-13T19:54:23","slug":"outsmarting-phone-card-fraudsters-requires-innovative-label-engineering","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/","title":{"rendered":"Outsmarting phone card fraudsters requires innovative label engineering"},"content":{"rendered":"<style>.kb-row-layout-id884_226a8c-d6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_226a8c-d6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_226a8c-d6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_226a8c-d6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_226a8c-d6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id884_226a8c-d6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_226a8c-d6 alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_569476-b6 > .kt-inside-inner-col,.kadence-column884_569476-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_569476-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_569476-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_569476-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_569476-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_569476-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column884_569476-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_569476-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_569476-b6 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id884_e85fc7-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_e85fc7-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_e85fc7-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_e85fc7-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_e85fc7-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id884_e85fc7-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_e85fc7-ab alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_f3c7d5-07 > .kt-inside-inner-col,.kadence-column884_f3c7d5-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_f3c7d5-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_f3c7d5-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_f3c7d5-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_f3c7d5-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_f3c7d5-07{position:relative;}@media all and (max-width: 1024px){.kadence-column884_f3c7d5-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_f3c7d5-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_f3c7d5-07 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/article\/\" rel=\"tag\">Article<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Outsmarting phone card fraudsters requires innovative label engineering<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2022-04-11T10:34:29-05:00\">April 11, 2022<\/time><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id884_8b9a49-85 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_8b9a49-85 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_8b9a49-85 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_8b9a49-85 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_8b9a49-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id884_8b9a49-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_8b9a49-85 alignfull has-blue-background-color kt-row-has-bg white-bg--half wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_6a0fd0-bc > .kt-inside-inner-col,.kadence-column884_6a0fd0-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_6a0fd0-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_6a0fd0-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_6a0fd0-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_6a0fd0-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_6a0fd0-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column884_6a0fd0-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_6a0fd0-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_6a0fd0-bc inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Peel and reseal labels\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards-300x146.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards-768x375.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards-320x156.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards-960x469.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id884_fc4bc3-0b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_fc4bc3-0b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_fc4bc3-0b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_fc4bc3-0b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_fc4bc3-0b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id884_fc4bc3-0b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_fc4bc3-0b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_4cb94d-ce > .kt-inside-inner-col,.kadence-column884_4cb94d-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_4cb94d-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_4cb94d-ce > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_4cb94d-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_4cb94d-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_4cb94d-ce{position:relative;}@media all and (max-width: 1024px){.kadence-column884_4cb94d-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_4cb94d-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_4cb94d-ce inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">When Lucky Day ventured into the non-magnetic phone card business in 2004, the dominant technology was simple: just scratch off an opaque latex coating to get the PIN (Personal Identification Number) for long distance phone calls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But from day one, owner Stewart Whipple differentiated his products with <a href=\"https:\/\/www.resourcelabel.com\/products\/extended-content-labels\/peel-and-reveal-reseal-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive peel-and-reveal tabs<\/a>&nbsp;\u2014 exposing both the pin and sweepstakes for instant cash rewards up to $20,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business boomed in convenience stores across the American South, particularly those in Arkansas and Mississippi. But with a far-away label provider in Vermont, Lucky Day faced distribution logistics problems from the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was really cumbersome. They were expensive and there were a lot of shipping costs associated with it,\u201d Stewart said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engineering peel-away packaging can be tricky. And nailing Lucky Day\u2019s precise colors, crisp graphics&nbsp;<em>and<\/em>&nbsp;tamper-proof pin protection required expertise. Few North American presses could even manufacture Stewart\u2019s vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But at a 2005 trade show, he happened to walk by the Alabama-based <a href=\"https:\/\/www.resourcelabel.com\/locations\/raypress-corporation-birmingham\/\" target=\"_blank\" rel=\"noreferrer noopener\">RayPress<\/a>&nbsp;booth. Their Birmingham location was ideally positioned for shipping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was a slam-dunk partnership \u2026 except for one thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fraudsters kept trying to counterfeit Stewart\u2019s sweepstakes pieces. More on that later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But thanks to his ongoing collaborative partnership with the experts at RayPress, Stewart has thwarted bad actors at every turn for the past 17 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Higher margins, better customer retention and becoming <em>the<\/em> premium product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Location \u2014 Birmingham, AL<\/li>\n\n\n\n<li>The problem \u2014 Fraudsters copying and altering game sweepstakes pieces<\/li>\n\n\n\n<li>The solution \u2014 Innovative engineering to stay a step ahead of fraudsters<\/li>\n\n\n\n<li>Result \u2014 A top-selling phone card with expert tamper-proofing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Clever marketing needs an expert partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People buy phone cards for private long-distance calling minutes, but the market is tight. While competitors fought for consumer attention with eye-catching colors and busy graphics, Lucky Day did that and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s a very niche market. Just the same way that McDonald&#8217;s has sweepstakes to promote their products, I&#8217;ve built sweepstakes into the phone card,\u201d said Stewart. \u201cSo rather than just scratching the pin number off to make the phone call, I have instant rewards. The same time they peel it open, it shows the pin number as well as the result of the game piece.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Winners just return to the original store to exchange the prize tabs for rewards ranging from $0.50 &#8211; $20,000. Lucky Day has paid out $800,000+ to date \u2014 turning it into one of the most recognizable and in-demand brands on the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But good peel-and-reveal labels, whether smooth peel&nbsp;or zipper, are surprisingly tricky to manufacture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen I first got into this business, peel-and-reveal used a different technology: it was with two glued pieces that would pull apart. That\u2019s still pretty typical, but there are problems with that mechanism,\u201d said Stewart. \u201cSometimes the glue doesn\u2019t pull apart appropriately \u2014 it\u2019s too sticky. Then it tears the paper and you lose the pin number or sweepstakes result.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both problems frustrated paying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Stewart\u2019s first year of business, he developed a peel-and-reveal that \u201czipped\u201d off with perforations instead of using full-glue smooth ply labels. And then he moved his business to RayPress the following year, where senior account manager Dave Bennett handled Stewart\u2019s projects for over a decade. By the time Monte Stewart took over the account in 2017, the zipper perforation was perfect. This means that the perforation that makes the top ply easy to tear away never cuts the base ply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo keep it from punching through, it&#8217;s all done with a dye. And the tolerances on our dyes are really, really tight. I\u2019m sure it\u2019s perceived as a difficult thing to do \u2014 we can cut up to 10 millimeters thick and not cut the liner. I mean, it\u2019s literally just splitting hairs. But our equipment and dyes setup allows us to do that,\u201d said Monte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another design problem Stewart wanted to tackle was the stereotypical flimsiness of phone cards. His product needed to stand up to the daily hustle of a convenience store counter. He did this by increasing both the size and thickness of his card. From a sales perspective, the move worked. But reducing flimsiness then created another challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThese phone cards come in a roll. If they don&#8217;t tear off easily, the store is upset because they&#8217;re moving fast. They&#8217;re trying to sell beer and cigarettes and gas and they\u2019ve got a line \u2014 the perforation between the cards is important. That&#8217;s one of the things that we focused on: making that easy,\u201d said Stewart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once again, dies built for perfect perforation were the answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While these changes helped increase the quality of the overall product, another more insidious problem soon surfaced \u2014 sometimes before the cards even left the store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cStore owners and distributors were freaking out.\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the early days, Stewart spotted a strange trend: Many sweepstakes winners just happened to be convenience store clerks. He only had one explanation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFraud in the marketplace.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The existing cards on the market were blank white on the backsides, and store clerks spotted an opportunity. By shining flashlights through each card in the roll, they could identify winning tickets and then reap the rewards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fix seemed easy: print the rules in white lettering on black ink on the backside, then use randomized black ink patterns on the interior to conceal the sweepstakes pieces. And it worked for a while.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But more sophisticated fraud schemes soon emerged \u2014 from counterfeit game pieces to tampered tabs claiming higher rewards \u2014 and Stewart\u2019s phone started ringing again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cStore owners and distributors were freaking out,\u201d he recalled. \u201cThey would say, \u2018I can&#8217;t sell these cards. There&#8217;s too much fraud. You guys have got to do something.\u2019&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because stores depend on Lucky Day reimbursements for cash prices, fraud is a major problem that loses money&nbsp;<em>and&nbsp;<\/em>trust. While Stewart reimbursed strapped store owners, he knew he needed a better system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSecurity became a really important feature.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So he turned to RayPress, his trusty partner. Lucky Day products have evolved over the years, but some measures include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.resourcelabel.com\/resources\/variable-data-printing-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Variable data printing<\/a><\/strong> \u2014 This adds unique product identifiers to each game piece to prevent counterfeits from infiltrating the market.<\/li>\n\n\n\n<li><strong>Shading and screen effects&nbsp;<\/strong>\u2014 By using halftoning to apply a gold sheen over the cash prize amounts, Lucky Day added another layer of tamper-proofing&nbsp;<em>and&nbsp;<\/em>improved the look of the product.<\/li>\n\n\n\n<li><strong>Consolidated SKUs<\/strong>&nbsp;\u2014 As security elements increased, Stewart maximized cost-efficiency by running 10 SKUs at a time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With bolstered security measures, Stewart now had a new elevator pitch for wary convenience store owners:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou could go and ask, \u2018Are you getting tired of your cards being fraudulently manipulated? Well, my product can&#8217;t do that.\u2019 From a sales standpoint, it makes a huge difference,\u201d said Stewart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the new features, store owners could verify the authentic game pieces before cashing out. And today Lucky Day is considered one of the most secure phone card sweepstakes brands on the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Engineering premium protection since 1973<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Stewart first partnered with RayPress 17 years ago, he was understandably hypervigilant about his product. The then-new entrepreneur had already been burned by unnecessary costs and quality control issues at prior presses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phone cards with peel-and-reveal sweepstakes are complicated. And their production involves several moving parts that makes manufacturing them vulnerable to error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the early days, Stewart traveled to Birmingham to monitor production at RayPress. But from the first job, it was clear that RayPress cared about perfection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt runs through this machine at, say, 150 miles an hour. Just goes screaming through. And it prints them and perforates them and winds them up on a ginormous roll \u2014 and then they take it to another station and wind it down into small 1,200-piece rolls. They put them in zip lock bags, case them up and they all have to be in one order. They do&nbsp;<em>a lot.&nbsp;<\/em>It\u2019s a big project,\u201d said Stewart. \u201cBut they really pay attention to detail. It can be an art.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RayPress first opened its doors in 1973. Along with their full suite of label printing and manufacturing capabilities, they also specialize in <a href=\"https:\/\/www.resourcelabel.com\/products\/promotional-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotional<\/a> game pieces and instant redeemable coupons. This is a highly regulated industry that\u2019s only available to manufacturers who meet the legal requirements and invest in the technology and personnel. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E &amp; O insurance<\/li>\n\n\n\n<li>Extensive security measures<\/li>\n\n\n\n<li>An in-house games and sweepstakes administrator<\/li>\n\n\n\n<li>On-site shredding<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI used to travel out there a lot more than I do now. I made the effort to be on press while they were producing, and I would check and get samples. Now that everything is dialed in, I let them run the rest of the job without me watching over their shoulder.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As time passed, his confidence in RayPress only improved. In fact, Stewart hasn\u2019t done a press visit in years. And while digital tools like&nbsp;<a href=\"https:\/\/www.resourcelabel.com\/services\/easesentials\/\" target=\"_blank\" rel=\"noreferrer noopener\">EASESENTIALS<sup>TM<\/sup><\/a>&nbsp;offer clear value to other RLG customers, he doesn\u2019t personally feel the need to oversee operations anymore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s because he trusts Monte and the RayPress legacy. Full stop.<\/p>\n\n\n<style>.kb-row-layout-id884_606cdb-44 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_606cdb-44 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_606cdb-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_606cdb-44{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id884_606cdb-44 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_606cdb-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id884_606cdb-44{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id884_606cdb-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_606cdb-44{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_606cdb-44 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_3289b5-c9 > .kt-inside-inner-col,.kadence-column884_3289b5-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_3289b5-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_3289b5-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_3289b5-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_3289b5-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_3289b5-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column884_3289b5-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_3289b5-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_3289b5-c9 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">How promotional product labels worked for ITG Brands<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">When Melissa Schleiter joined <a href=\"https:\/\/www.itgbrands.com\" target=\"_blank\" rel=\"noreferrer noopener\">ITG Brands<\/a> as a senior merchandising specialist in 2015, she inherited a relationship with RayPress that stretched back to the 1970s. Back then, the site pioneered dry-release coupons to drive sales for ITG. And as the consumers, regulations and technology evolved over the years, their promotional product label strategies did, too. From simple peel-and-reveal coupons to modern variable data printing (VDP) game pieces and more, ITG Brands has relied on RayPress&#8217; commitment to service excellence for decades.<br> <br>So when newcomers like Melissa step into their roles, they get the peace of mind that comes from working with a trusted, long-established partner.<br><br>\u201cI haven&#8217;t had any stressful times with RayPress, and everything&#8217;s always done on time,\u201d said Melissa. \u201cMonte and Lynn \u2014 they&#8217;re amazing. They make recommendations on the print. They\u2019re very quick. They keep me updated. They&#8217;re on the ball.\u201d<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Start tamper-proofing your products now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication and trust. That\u2019s only possible with a professional partner that\u2019s committed to putting your needs first \u2014 and that\u2019s what you get when you work with Resource Label Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our coast-to-coast network of knowledgeable local operators strives to find quality custom solutions for you. Whether you need tamper-proof game pieces, <a href=\"https:\/\/www.resourcelabel.com\/products\/shrink-sleeve-label-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">extended full-body shrink sleeves<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-rfid-product-label-manufacturer\/\" target=\"_blank\" rel=\"noreferrer noopener\">RFID tags<\/a> or something else, RLG won\u2019t just achieve your brand vision, but exceed your expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to start protecting your consumers, products and brand today? <a href=\"https:\/\/www.resourcelabel.com\/get-a-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get a quote today.<\/a><\/p>\n\n\n<style>.kb-row-layout-id884_864e0a-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_864e0a-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_864e0a-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_864e0a-bf{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id884_864e0a-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_864e0a-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id884_864e0a-bf{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id884_864e0a-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_864e0a-bf{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_864e0a-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_f2b91b-91 > .kt-inside-inner-col,.kadence-column884_f2b91b-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_f2b91b-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_f2b91b-91 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_f2b91b-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_f2b91b-91 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_f2b91b-91{position:relative;}@media all and (max-width: 1024px){.kadence-column884_f2b91b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_f2b91b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_f2b91b-91 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Whether you need guidance or solutions, we help you make educated decisions for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id884_1bf275-2f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_1bf275-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_1bf275-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id884_1bf275-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_1bf275-2f > .kt-row-column-wrap{padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id884_1bf275-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_1bf275-2f aligncenter gradient-vertical--blue wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_378b57-90 > .kt-inside-inner-col,.kadence-column884_378b57-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_378b57-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_378b57-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_378b57-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_378b57-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_378b57-90{position:relative;}@media all and (max-width: 1024px){.kadence-column884_378b57-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_378b57-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_378b57-90 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<hr class=\"wp-block-separator has-text-color has-gray-light-color has-css-opacity has-gray-light-background-color has-background is-style-wide\"\/>\n\n\n<style>.kb-row-layout-id884_c02010-19 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id884_c02010-19 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id884_c02010-19 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:60px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id884_c02010-19 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_c02010-19 > .kt-row-column-wrap{padding-top:30px;padding-bottom:40px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id884_c02010-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_c02010-19 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column884_a6be9a-61 > .kt-inside-inner-col,.kadence-column884_a6be9a-61 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_a6be9a-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_a6be9a-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_a6be9a-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_a6be9a-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_a6be9a-61{position:relative;}@media all and (max-width: 1024px){.kadence-column884_a6be9a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_a6be9a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column884_a6be9a-61 {ncolor: transparent;n}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_a6be9a-61 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id884_30202a-b8 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id884_30202a-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id884_30202a-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id884_30202a-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id884_30202a-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id884_30202a-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id884_30202a-b8 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column884_9d9ee7-bb > .kt-inside-inner-col,.kadence-column884_9d9ee7-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_9d9ee7-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_9d9ee7-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_9d9ee7-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_9d9ee7-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_9d9ee7-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column884_9d9ee7-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_9d9ee7-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_9d9ee7-bb inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column884_a8ef29-ab > .kt-inside-inner-col,.kadence-column884_a8ef29-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_a8ef29-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_a8ef29-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_a8ef29-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_a8ef29-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_a8ef29-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column884_a8ef29-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_a8ef29-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_a8ef29-ab inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/digital\/\" rel=\"tag\">Digital<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column884_6f4dcf-55 > .kt-inside-inner-col,.kadence-column884_6f4dcf-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column884_6f4dcf-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column884_6f4dcf-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column884_6f4dcf-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column884_6f4dcf-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column884_6f4dcf-55{position:relative;}@media all and (max-width: 1024px){.kadence-column884_6f4dcf-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column884_6f4dcf-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column884_6f4dcf-55 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When Lucky Day ventured into the non-magnetic phone card business in 2004, the dominant technology was simple: just scratch off an opaque latex coating to get the PIN (Personal Identification Number) for long distance phone calls. But from day one, owner Stewart Whipple differentiated his products with interactive peel-and-reveal tabs&nbsp;\u2014 exposing both the pin and [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[19],"tags":[76],"class_list":["post-884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovative Label Engineering | Resource Label Group<\/title>\n<meta name=\"description\" content=\"Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication, trust and innovative label engineering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative Label Engineering | Resource Label Group\" \/>\n<meta property=\"og:description\" content=\"Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication, trust and innovative label engineering.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/\" \/>\n<meta property=\"og:site_name\" content=\"RLG Healthcare\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-11T15:34:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T19:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Key\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Key\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/\"},\"author\":{\"name\":\"Richard Key\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/person\\\/e4d67ecc5eb28d8afb8624d376cd056d\"},\"headline\":\"Outsmarting phone card fraudsters requires innovative label engineering\",\"datePublished\":\"2022-04-11T15:34:29+00:00\",\"dateModified\":\"2024-03-13T19:54:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/\"},\"wordCount\":1805,\"publisher\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/lucky-day-phone-cards.jpg\",\"keywords\":[\"Digital\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/\",\"name\":\"Innovative Label Engineering | Resource Label Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/lucky-day-phone-cards.jpg\",\"datePublished\":\"2022-04-11T15:34:29+00:00\",\"dateModified\":\"2024-03-13T19:54:23+00:00\",\"description\":\"Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication, trust and innovative label engineering.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/lucky-day-phone-cards.jpg\",\"contentUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/01\\\/lucky-day-phone-cards.jpg\",\"width\":1024,\"height\":500,\"caption\":\"Peel and reseal labels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outsmarting phone card fraudsters requires innovative label engineering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#website\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/\",\"name\":\"RLG Healthcare\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#organization\",\"name\":\"RLG Healthcare\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/11\\\/RLG-Healthcare-White-Logo-Flat.png\",\"contentUrl\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/11\\\/RLG-Healthcare-White-Logo-Flat.png\",\"width\":755,\"height\":197,\"caption\":\"RLG Healthcare\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/#\\\/schema\\\/person\\\/e4d67ecc5eb28d8afb8624d376cd056d\",\"name\":\"Richard Key\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g\",\"caption\":\"Richard Key\"},\"url\":\"https:\\\/\\\/www.resourcelabel.com\\\/healthcare\\\/author\\\/rkey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovative Label Engineering | Resource Label Group","description":"Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication, trust and innovative label engineering.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/","og_locale":"en_US","og_type":"article","og_title":"Innovative Label Engineering | Resource Label Group","og_description":"Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication, trust and innovative label engineering.","og_url":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/","og_site_name":"RLG Healthcare","article_published_time":"2022-04-11T15:34:29+00:00","article_modified_time":"2024-03-13T19:54:23+00:00","og_image":[{"width":1024,"height":500,"url":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg","type":"image\/jpeg"}],"author":"Richard Key","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Richard Key","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#article","isPartOf":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/"},"author":{"name":"Richard Key","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/person\/e4d67ecc5eb28d8afb8624d376cd056d"},"headline":"Outsmarting phone card fraudsters requires innovative label engineering","datePublished":"2022-04-11T15:34:29+00:00","dateModified":"2024-03-13T19:54:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/"},"wordCount":1805,"publisher":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#organization"},"image":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#primaryimage"},"thumbnailUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg","keywords":["Digital"],"articleSection":["Article"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/","url":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/","name":"Innovative Label Engineering | Resource Label Group","isPartOf":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#primaryimage"},"image":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#primaryimage"},"thumbnailUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg","datePublished":"2022-04-11T15:34:29+00:00","dateModified":"2024-03-13T19:54:23+00:00","description":"Lucky Day and ITG\u2019s long-term success with RayPress hinges on ongoing collaboration, communication, trust and innovative label engineering.","breadcrumb":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#primaryimage","url":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg","contentUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg","width":1024,"height":500,"caption":"Peel and reseal labels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.resourcelabel.com\/healthcare\/outsmarting-phone-card-fraudsters-requires-innovative-label-engineering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.resourcelabel.com\/healthcare\/"},{"@type":"ListItem","position":2,"name":"Outsmarting phone card fraudsters requires innovative label engineering"}]},{"@type":"WebSite","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#website","url":"https:\/\/www.resourcelabel.com\/healthcare\/","name":"RLG Healthcare","description":"","publisher":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.resourcelabel.com\/healthcare\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#organization","name":"RLG Healthcare","url":"https:\/\/www.resourcelabel.com\/healthcare\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/logo\/image\/","url":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2023\/11\/RLG-Healthcare-White-Logo-Flat.png","contentUrl":"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2023\/11\/RLG-Healthcare-White-Logo-Flat.png","width":755,"height":197,"caption":"RLG Healthcare"},"image":{"@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.resourcelabel.com\/healthcare\/#\/schema\/person\/e4d67ecc5eb28d8afb8624d376cd056d","name":"Richard Key","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ac5143226f9f4b0389422a042105566018c69e444c2c893e1149b3948df4c70?s=96&d=mm&r=g","caption":"Richard Key"},"url":"https:\/\/www.resourcelabel.com\/healthcare\/author\/rkey\/"}]}},"taxonomy_info":{"category":[{"value":19,"label":"Article"}],"post_tag":[{"value":76,"label":"Digital"}]},"featured_image_src_large":["https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/lucky-day-phone-cards.jpg",800,391,false],"author_info":{"display_name":"Richard Key","author_link":"https:\/\/www.resourcelabel.com\/healthcare\/author\/rkey\/"},"comment_info":0,"category_info":[{"term_id":19,"name":"Article","slug":"article","term_group":0,"term_taxonomy_id":19,"taxonomy":"category","description":"","parent":0,"count":106,"filter":"raw","cat_ID":19,"category_count":106,"category_description":"","cat_name":"Article","category_nicename":"article","category_parent":0}],"tag_info":[{"term_id":76,"name":"Digital","slug":"digital","term_group":0,"term_taxonomy_id":76,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/posts\/884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/comments?post=884"}],"version-history":[{"count":0,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/posts\/884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/media\/883"}],"wp:attachment":[{"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/media?parent=884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/categories?post=884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.resourcelabel.com\/healthcare\/wp-json\/wp\/v2\/tags?post=884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}