{"id":962,"date":"2020-08-04T14:20:21","date_gmt":"2020-08-04T19:20:21","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/how-to-use-label-varnishes-to-create-packaging-experiences-that-sell\/"},"modified":"2024-08-16T14:18:37","modified_gmt":"2024-08-16T19:18:37","slug":"how-to-use-label-varnishes-to-create-packaging-experiences-that-sell","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/how-to-use-label-varnishes-to-create-packaging-experiences-that-sell\/","title":{"rendered":"How to use label varnishes to create packaging experiences that sell"},"content":{"rendered":"<style>.kb-row-layout-id962_08934c-12 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_08934c-12 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_08934c-12 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_08934c-12 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_08934c-12 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id962_08934c-12 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_08934c-12 alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_70d6ce-0f > .kt-inside-inner-col,.kadence-column962_70d6ce-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_70d6ce-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_70d6ce-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_70d6ce-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_70d6ce-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_70d6ce-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column962_70d6ce-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_70d6ce-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_70d6ce-0f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id962_815f74-fe > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_815f74-fe > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_815f74-fe > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_815f74-fe > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_815f74-fe > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id962_815f74-fe > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_815f74-fe alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_7575d9-aa > .kt-inside-inner-col,.kadence-column962_7575d9-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_7575d9-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_7575d9-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_7575d9-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_7575d9-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_7575d9-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column962_7575d9-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_7575d9-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_7575d9-aa inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/label-basics\/\" rel=\"tag\">Label Basics<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">How to use label varnishes to create packaging experiences that sell<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2020-08-04T14:20:21-05:00\">August 4, 2020<\/time><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id962_ef3a3a-6d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_ef3a3a-6d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_ef3a3a-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_ef3a3a-6d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_ef3a3a-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id962_ef3a3a-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_ef3a3a-6d alignfull has-blue-background-color kt-row-has-bg white-bgu002du002dhalf wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_831715-32 > .kt-inside-inner-col,.kadence-column962_831715-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_831715-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_831715-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_831715-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_831715-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_831715-32{position:relative;}@media all and (max-width: 1024px){.kadence-column962_831715-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_831715-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_831715-32 inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-Varnish-image-3-v2-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-Varnish-image-3-v2-1.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-Varnish-image-3-v2-1-300x147.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-Varnish-image-3-v2-1-768x377.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-Varnish-image-3-v2-1-320x157.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/01\/RLG-Varnish-image-3-v2-1-960x472.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id962_3ff25b-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_3ff25b-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_3ff25b-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_3ff25b-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_3ff25b-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id962_3ff25b-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_3ff25b-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_b135fc-84 > .kt-inside-inner-col,.kadence-column962_b135fc-84 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_b135fc-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_b135fc-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_b135fc-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_b135fc-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_b135fc-84{position:relative;}@media all and (max-width: 1024px){.kadence-column962_b135fc-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_b135fc-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_b135fc-84 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Walk down any aisle in any store, and hundreds of labels will stare back, vying for your attention. Across product categories, the competition for consumer attention is stiff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This competition is even more fierce for luxury products (including high-end <a href=\"https:\/\/www.resourcelabel.com\/markets\/wine-spirits-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">wines<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/health-labels\/vitamin-nutraceutical-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">nutraceuticals<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/personal-care-labels\/cosmetic-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">cosmetics<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/spirit-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">spirits<\/a>), where premium label embellishments and decorations are key to justifying higher prices. And while no gold medals are awarded for labels that draw the consumer\u2019s eye, sales are lost by those that don\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.resourcelabel.com\/products\/label-coatings-varnish-lamination\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decorative label varnishes<\/a> are a powerful tool for brands looking to create a sophisticated label that stands out on a shelf (or website) lined with other luxury products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varnishes can even allow your brand to command higher prices. In fact, it\u2019s been empirically proven. <a href=\"https:\/\/scholarworks.rit.edu\/cgi\/viewcontent.cgi?article=1013&amp;context=japr\" target=\"_blank\" rel=\"noopener noreferrer\">A study from California Polytechnic State University<\/a> showed that consumers preferred packaging with tactile varnish over packaging without it. And soft-touch coatings even justified as much as a 5% price increase over non-coated packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll give a brief primer of the many uses for varnish before launching into five unique ways you can incorporate varnish to design a standout label that convinces consumers to put your product in their cart, literally or virtually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Varnishes look good, but also serve a function<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2017\/07\/choosing_label_finish.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Label varnishes<\/a> exist at the intersection of function and form:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>When it comes to function, <\/strong>varnishes can be used to prevent scuffing, protect against UV rays, allow for secondary thermal transfer printing (if you need to print a batch or lot code) and add other performance-related attributes to the label.<\/li>\n\n\n\n<li><strong>When it comes to form, <\/strong>varnishes can be used to highlight specific areas of your design to create depth and contrast, incorporate a tactile dimension to your label or add a satin, gloss or matte sheen to all or part of your label. And that\u2019s just the beginning.<\/li>\n\n\n\n<li><strong>Form doesn\u2019t have to follow function.<\/strong> One varnish, or a combination of varnishes, can work together to both protect your product label from wear and tear, and look good on the shelf.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 ways to make your label pop with varnish<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many brand owners are familiar with the functional aspects of varnish \u2014 but the near-limitless ways to enhance the look of the label with varnish are less well understood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we\u2019ll show premium brands how they can mix and match label varnish types (tactile, spot, pattern and more) to create standout label designs that sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don\u2019t make packaging design suggestions in a vacuum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To decide what label embellishments will work best for your product \u2014 and whether decorative varnishes make sense \u2014 you\u2019ll have to take a holistic look at your brand strategy, target consumers and the story you\u2019re trying to tell with your packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.resourcelabel.com\/role-of-the-label-supplier-in-the-packaging-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out this article<\/a> to see the questions you need to ask ahead of changing your label.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Coat the entire label with a matte, satin or gloss varnish<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/08\/RLG-Varnish-image-1.jpg\" alt=\"Types of flood varnish for labels\" class=\"wp-image-6736\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest way to add flair to your label is to incorporate a matte, satin or gloss flood varnish. Flood varnishes \u2014 varnishes that coat your entire label surface \u2014 don&#8217;t require any special tooling and are required in many cases to protect your label graphics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, you get a wide variety of finish options to customize your label. There\u2019s a wide variety of satin, gloss and matte varnish options \u2014 many more varieties than the four finishes pictured above. And each varnish type can also be applied at different thicknesses to achieve different looks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Use a spot varnish to highlight a key component of your label design<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/08\/RLG-Varnish-image-2.jpg\" alt=\"Example of a spot varnish for product labels\" class=\"wp-image-6735\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When a brand owner wants to create contrast between different parts of their design, or really wants to have a particular design element stand out, we\u2019ll typically recommend a spot varnish like the one pictured above.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spot varnishes (also referred to as selective varnishes) are useful for creating depth or highlighting specific areas of your label design. \u201cSpot\u201d refers to the application method; spot varnishes are selectively applied to specified areas of your design and require custom tooling and perfect registration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital proof to the right shows where the spot gloss varnish would be applied over the label design \u2014 right over the dog. Because the name of the product is \u201cGood Boy Pale Ale,\u201d this embellishment fits neatly into their brand story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Combine spot varnishes to add depth and create focus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pictured above, multiple spot varnishes can be employed on one label to add drama to your packaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A super matte spot varnish<\/strong> is applied in the negative space of this label. The gray appearance of this spot varnish contrasts nicely with the black background to give a subtle impression of tree branches.<\/li>\n\n\n\n<li><strong>Red tactile gloss spot varnish<\/strong> is used to draw the viewer\u2019s eye to the bonsai tree in the middle \u2014 and adds a tactile experience to an otherwise two-dimensional printed product. Tactile varnishes are achieved <a href=\"https:\/\/www.resourcelabel.com\/screen-print-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">using screen printing<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a general rule of thumb regarding spot varnishes on black or dark-colored labels, remember that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gloss spot varnishes <\/strong>will darken the appearance of rich blacks and deeper colors.<\/li>\n\n\n\n<li><strong>Matte spot varnishes <\/strong>will lighten the appearance of rich blacks and deeper colors. On rich black labels, this can cause varnished areas to have a gray appearance. You can see an example of this in the label pictured above.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Add dimension to your label with a tactile pattern varnish<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/08\/RLG-Varnish-image-4.jpg\" alt=\"Tactile pattern varnish for product labels\" class=\"wp-image-6733\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pictured above are labels with pattern tactile varnishes. \u201cPattern\u201d refers to the full-label application of a varnish in a special pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applying high-build tactile pattern varnish with screen printing can be a cost-effective alternative to <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-embossed-product-labels\/\">embossing<\/a> in some cases. We have a library of patterned screen-printing dies to choose from, eliminating the cost of tooling if you select an existing die.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Highlight important text using selective tactile varnish<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/08\/RLG-Varnish-image-5.jpg\" alt=\"Raised varnish example\" class=\"wp-image-6732\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The label example pictured above employs high-build gloss varnish to highlight the brand name, \u201cTurold.\u201d The raised text not only adds a third dimension to the label, but it gives the text enough contrast to stand out against the metallic strikethrough in the design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a general rule of thumb when it comes to tactile varnishes, remember that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gloss tactile varnishes,<\/strong> like the one shown in this label, tend to have a smooth, tacky feel to them.<\/li>\n\n\n\n<li><strong>Matte tactile varnishes,<\/strong> on the other hand will be a bit rougher to the touch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The photo above comes from M_use; more information can be found <a href=\"https:\/\/www.my-muse.com\/en\/home\/showcases\/vinarstvi-turold.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.&nbsp;<\/em><\/p>\n\n\n<style>.kb-row-layout-id962_a55075-95 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_a55075-95 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_a55075-95 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_a55075-95{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id962_a55075-95 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_a55075-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id962_a55075-95{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id962_a55075-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_a55075-95{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_a55075-95 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_a1a85c-bf > .kt-inside-inner-col,.kadence-column962_a1a85c-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_a1a85c-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_a1a85c-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_a1a85c-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_a1a85c-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_a1a85c-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column962_a1a85c-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_a1a85c-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_a1a85c-bf inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">How a label partner finds value for you<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">When you work with a label partner, you get more than just guidance about spot varnishes. See the National Reach, Local Touch difference for yourself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Resource Label Group | Brand Film\" src=\"https:\/\/player.vimeo.com\/video\/727487062?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cost considerations for incorporating varnish into your label<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard flood varnish applications <\/strong>do not require custom tooling or additional passes on the press. They protect your labels from wear and tear, and do not add tooling costs.<\/li>\n\n\n\n<li><strong>Each spot varnish <\/strong>you\u2019d like to add to your label requires custom tooling, adding expense. That said, a label that results in a sales uplift or justifies a higher price is well worth the investment.<\/li>\n\n\n\n<li><strong>Compared to embossing, <\/strong>pattern tactile varnishes can be a cost-effective option in many situations. Pattern varnishes that use an existing screen-printing die will not add tooling costs.<\/li>\n\n\n\n<li><strong>Spot varnishes are possible on both digitally and flexographically printed labels. <\/strong>Which printing method is best for you will depend on several factors, namely run size. Your label converter will guide you toward the most cost-effective printing method to achieve your packaging vision.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Have any lingering questions about label varnishes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re happy to answer questions you have about incorporating varnishes into your product label. Whether you know exactly what you want, or need help knowing where to start, we can help. <a href=\"https:\/\/www.resourcelabel.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Go ahead and schedule a consultation with our label experts to start the conversation<\/a>.<\/p>\n\n\n<style>.kb-row-layout-id962_c84d3e-94 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_c84d3e-94 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_c84d3e-94 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_c84d3e-94{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id962_c84d3e-94 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_c84d3e-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id962_c84d3e-94{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id962_c84d3e-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_c84d3e-94{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_c84d3e-94 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_fe6d78-20 > .kt-inside-inner-col,.kadence-column962_fe6d78-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_fe6d78-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_fe6d78-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_fe6d78-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_fe6d78-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_fe6d78-20{position:relative;}@media all and (max-width: 1024px){.kadence-column962_fe6d78-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_fe6d78-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_fe6d78-20 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Find the best solution that makes the most sense for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id962_14f2b8-cd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_14f2b8-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_14f2b8-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id962_14f2b8-cd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_14f2b8-cd > .kt-row-column-wrap{padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id962_14f2b8-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_14f2b8-cd aligncenter gradient-verticalu002du002dblue wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_fb06a5-a6 > .kt-inside-inner-col,.kadence-column962_fb06a5-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_fb06a5-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_fb06a5-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_fb06a5-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_fb06a5-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_fb06a5-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column962_fb06a5-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_fb06a5-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_fb06a5-a6 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<hr class=\"wp-block-separator has-text-color has-gray-light-color has-css-opacity has-gray-light-background-color has-background is-style-wide\"\/>\n\n\n<style>.kb-row-layout-id962_db34b6-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id962_db34b6-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id962_db34b6-69 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:60px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id962_db34b6-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_db34b6-69 > .kt-row-column-wrap{padding-top:30px;padding-bottom:40px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id962_db34b6-69 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_db34b6-69 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column962_77163c-46 > .kt-inside-inner-col,.kadence-column962_77163c-46 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_77163c-46 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_77163c-46 > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_77163c-46 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_77163c-46 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_77163c-46{position:relative;}@media all and (max-width: 1024px){.kadence-column962_77163c-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_77163c-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column962_77163c-46 {ncolor: transparent;n}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_77163c-46 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id962_cfe846-aa > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id962_cfe846-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id962_cfe846-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id962_cfe846-aa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id962_cfe846-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id962_cfe846-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id962_cfe846-aa alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column962_15d7a1-8b > .kt-inside-inner-col,.kadence-column962_15d7a1-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_15d7a1-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_15d7a1-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_15d7a1-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_15d7a1-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_15d7a1-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column962_15d7a1-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_15d7a1-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_15d7a1-8b inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column962_d85686-be > .kt-inside-inner-col,.kadence-column962_d85686-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_d85686-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_d85686-be > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_d85686-be > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_d85686-be > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column962_d85686-be{position:relative;}@media all and (max-width: 1024px){.kadence-column962_d85686-be > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column962_d85686-be > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column962_d85686-be inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/beauty-personal-care\/\" rel=\"tag\">Beauty &amp; personal care<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/embossing\/\" rel=\"tag\">Embossing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/nutraceutical\/\" rel=\"tag\">Nutraceutical<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/screen-print\/\" rel=\"tag\">Screen print<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/wine\/\" rel=\"tag\">Wine<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/wine-spirits\/\" rel=\"tag\">Wine &amp; spirits<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column962_b7789b-7c > .kt-inside-inner-col,.kadence-column962_b7789b-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column962_b7789b-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column962_b7789b-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column962_b7789b-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column962_b7789b-7c > 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Across product categories, the competition for consumer attention is stiff. This competition is even more fierce for luxury products (including high-end wines, nutraceuticals, cosmetics, spirits), where premium label embellishments and decorations are key to justifying higher prices. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[73],"tags":[90,77,89,141,60,84],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-label-basics","tag-beauty-personal-care","tag-embossing","tag-nutraceutical","tag-screen-print","tag-wine","tag-wine-spirits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Label Varnishes | Resource Label Group<\/title>\n<meta name=\"description\" content=\"We\u2019ll show you exactly how premium brands can mix and match spot tactile varnish printing and other label varnishes.\" 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