{"id":993,"date":"2020-02-13T14:52:18","date_gmt":"2020-02-13T20:52:18","guid":{"rendered":"https:\/\/www.resourcelabel.com\/healthcare-dev\/double-sided-labels-might-be-the-perfect-way-to-differentiate-luxury-products\/"},"modified":"2024-02-14T08:38:46","modified_gmt":"2024-02-14T14:38:46","slug":"double-sided-labels-might-be-the-perfect-way-to-differentiate-luxury-products","status":"publish","type":"post","link":"https:\/\/www.resourcelabel.com\/healthcare\/double-sided-labels-might-be-the-perfect-way-to-differentiate-luxury-products\/","title":{"rendered":"Double-sided labels might be the perfect way to differentiate luxury products"},"content":{"rendered":"<style>.kb-row-layout-id6179_7184b1-79 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_7184b1-79 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_7184b1-79 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:52px;padding-bottom:42px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_7184b1-79 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_7184b1-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6179_7184b1-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_7184b1-79 alignfull has-blue-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_abd85e-ff > .kt-inside-inner-col,.kadence-column6179_abd85e-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_abd85e-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_abd85e-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_abd85e-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_abd85e-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_abd85e-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_abd85e-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_abd85e-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_abd85e-ff inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6179_2ed4ad-73 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_2ed4ad-73 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_2ed4ad-73 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:760px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_2ed4ad-73 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_2ed4ad-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6179_2ed4ad-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_2ed4ad-73 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_58028e-0b > .kt-inside-inner-col,.kadence-column6179_58028e-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_58028e-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_58028e-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_58028e-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_58028e-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_58028e-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_58028e-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_58028e-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_58028e-0b inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-category has-text-align-center wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/category\/label-basics\/\" rel=\"tag\">Label Basics<\/a><\/div>\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Double-sided labels might be the perfect way to differentiate luxury products<\/h1>\n\n<div class=\"has-text-align-center wp-block-post-date has-text-color has-gray-dark-color\"><time datetime=\"2020-02-13T14:52:18-06:00\">February 13, 2020<\/time><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6179_44d135-e8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_44d135-e8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_44d135-e8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_44d135-e8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_44d135-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6179_44d135-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_44d135-e8 alignfull has-blue-background-color kt-row-has-bg white-bgu002du002dhalf wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_7ed57b-55 > .kt-inside-inner-col,.kadence-column6179_7ed57b-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_7ed57b-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_7ed57b-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_7ed57b-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_7ed57b-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_7ed57b-55{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_7ed57b-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_7ed57b-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_7ed57b-55 inner-column-1\"><div class=\"kt-inside-inner-col\"><figure class=\"flex flex-center wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1229\" src=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Double-sided label printing\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1.jpg 2560w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-300x144.jpg 300w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-1024x492.jpg 1024w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-768x369.jpg 768w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-1536x737.jpg 1536w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-2048x983.jpg 2048w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-320x154.jpg 320w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-960x461.jpg 960w, https:\/\/www.resourcelabel.com\/healthcare\/wp-content\/uploads\/sites\/2\/2024\/02\/double-sided-diagram-02-scaled-1-1600x768.jpg 1600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6179_2d2042-a3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_2d2042-a3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_2d2042-a3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_2d2042-a3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_2d2042-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6179_2d2042-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_2d2042-a3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_da09e9-30 > .kt-inside-inner-col,.kadence-column6179_da09e9-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_da09e9-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_da09e9-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_da09e9-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_da09e9-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_da09e9-30{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_da09e9-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_da09e9-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_da09e9-30 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">When designing their product packaging, brands need to weigh two competing imperatives:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Keep packaging costs down to maximize profit<\/li>\n\n\n\n<li>Differentiate their product to increase sales<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">These goals are inherently at odds and, for lower-margin products, the former nearly always wins out. But for luxury products, great care needs to be put into prioritizing the latter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because quality alone isn\u2019t enough to make a product \u201cpremium\u201d in the mind of the consumer. 38% of consumers say premium products are \u201cdefined by superior design or style,\u201d according to a <a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/3\/2019\/04\/global-premiumization-report-december-2016.pdf\">Nielsen report<\/a>. That\u2019s closer than you might think to the percentage of consumers that said premium products are defined by higher quality (54%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply making a wine (or any luxury product for that matter) that\u2019s \u201cbetter\u201d isn\u2019t necessarily enough to command a higher price point \u2014 your packaging has to look the part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a consumer spends more on a product, it\u2019s an emotional decision, not a rational one. When consumers buy premium, it makes them feel confident and successful. They often spend more because they want to be perceived by those around them as having good taste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Play into that with packaging that performs as well in a customer\u2019s home environment as it does in retail. Create labels that tell a compelling story about the status of the person buying the product: Wine labels that draw admiring glances from friends at the dinner table, perfume labels that look at home among other high-end cosmetics on the vanity, and on and on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you\u2019re looking to make a statement with your label, <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-die-cut-label-supplier\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom label shapes<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-embossed-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">embossing<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/products\/custom-foil-stamped-labels\/\">foil stamping<\/a> and <a href=\"https:\/\/www.resourcelabel.com\/products\/label-coatings-varnish-lamination\/\" target=\"_blank\" rel=\"noreferrer noopener\">tactile varnishes<\/a> are just the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The premium spirit, wine and personal care markets are saturated, teeming with thousands of new, premium options. To stand out, you have to do something very few brands are doing with their packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something like double-sided labels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are double-sided labels?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the name implies, double-sided labels have graphics on both faces of the label construction. If applied as the back label on a glass bottle containing transparent or light-colored liquid, the inward-facing graphics give a backdrop to the front label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the example below:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/03\/double-sided-label-printing-1-682x1024.png\" alt=\"\" class=\"wp-image-11115\" style=\"height:500px\"\/><\/figure>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">The back label on this vodka product is two-sided. The inside graphics are intentionally designed to create a forced perspective effect \u2014 drawing the consumer\u2019s attention to the label in the front, containing the brand name.<\/p>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">This product stands out when placed on a shelf of similar vodka products with simple, full-face front labels.<\/p>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">This is but one example of how one brand leveraged this label construction to full effect. For more inspiration on how your brand could incorporate a two-sided label, look to brands like <a href=\"http:\/\/www.slipperyslopewines.com\/\">Slippery Slope Ice Wine<\/a> and <a href=\"https:\/\/hmsspirits.com\/shop?olsPage=products%2Fmary-rose-gin\">Mary Rose Gin<\/a> \u2014 which we\u2019ll detail after we explain how these labels are constructed.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading H3\">How are two-sided labels constructed?<\/h2>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">Double-sided printing, in general, isn\u2019t new. You\u2019ve seen labels with two sides before \u2014 think <a href=\"https:\/\/www.resourcelabel.com\/promotional-product-labels\/IRC-Labels\">instant-redeemable coupons (IRCs)<\/a>, <a href=\"https:\/\/www.resourcelabel.com\/extended-content-labels\/smooth-peel-labels\">smooth peel labels<\/a> and <a href=\"https:\/\/www.resourcelabel.com\/a-guide-to-extended-content-labels\/\">extended-content labels (ECLs)<\/a>.<\/p>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">But when we\u2019re talking about the type of two-sided label construction that\u2019s taking off in the high-end spirits industry, we\u2019re talking about a very specific label construction.<\/p>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">These labels are actually comprised of two labels which are laminated together to form a two-ply construction:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2020\/02\/double-sided-diagram-02-scaled-1.jpg\" alt=\"Double-sided label printing\" class=\"wp-image-6182\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading H3\">Step 1<\/h5>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">The base material (which is adhered to the bottle) is always clear <a href=\"https:\/\/yourlabelsnow.com\/why-bopp-is-such-a-popular-label-material\/\">biaxially oriented polypropylene (BOPP)<\/a> film.<\/p>\n\n\n\n<h5 class=\"wp-block-heading H3\">Step 2<\/h5>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">The graphics that you\u2019d like to show through the bottle are surface printed onto the clear BOPP. To make sure they display correctly when applied, they are printed in the wrong direction.<\/p>\n\n\n\n<h5 class=\"wp-block-heading H3\">Step 3<\/h5>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">Then a layer of opaque white ink is printed on top to make sure the graphics from the other side of the label won\u2019t show through to the front, and vice versa.<\/p>\n\n\n\n<h5 class=\"wp-block-heading H3\">Step 4<\/h5>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">The base material is slightly larger than the outer material, which allows for registration marks and precise alignment between the two pieces of material during the lamination process. During assembly, the excess material of the base layer is trimmed away.<\/p>\n\n\n\n<h5 class=\"wp-block-heading H3\">Step 5<\/h5>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">After lamination, the shopper-facing graphics are surface printed on the outer material.<\/p>\n\n\n\n<h5 class=\"wp-block-heading H3\">Step 6<\/h5>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">Finally, a protective coating (either a laminate or varnish) is applied to the two-ply label construction. While laminates are most commonly used when the outer material is BOPP, varnishes will be used with felts and estate papers to maintain the textured feel of the material.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The design possibilities for double-sided labels are endless<\/h2>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">If you have a high-end product that\u2019s transparent and comes in a clear container, then a double-sided label might be the perfect way to differentiate it on the shelf.<\/p>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">And how you choose to incorporate the double-sided design is up to you. But here are a few ideas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading H3\">Accentuate your design with foil<\/h4>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">Take a look at the <a href=\"https:\/\/hmsspirits.com\/shop?olsPage=products%2Fmary-rose-gin\">Mary Rose Gin back label<\/a>. They used a silver outer material. And instead of doing a full-coverage layer of white ink on top of the base material graphics, they opted for partial coverage, letting some the silver of the outer material show through, accentuating the compass design.<\/p>\n\n\n\n<h4 class=\"wp-block-heading H3\">The viewfinder effect<\/h4>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">Take another look at the Beach Badge Vodka label. The blurred graphics on the back label create a sense of depth, forcing the consumer to look at the front label. And that forced perspective looks different depending on how the consumer is holding the bottle, creating a viewfinder effect and encouraging the consumer to interact with the product.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/03\/double-sided-label-printing-1-200x300.png\" alt=\"\" class=\"wp-image-11115\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading H3\">One label, 360 degrees of branding<\/h4>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">The <a href=\"http:\/\/www.slipperyslopewines.com\/\">Slippery Slope Ice Wine<\/a> bottle is a stunning example of the double-sided label at work. By wrapping the label around the bottle two full times in a helix pattern, the inward-facing graphics are visible from all 360 degrees. In doing so, they also eliminated the need for a back label \u2014 both sides of the double-sided label are visible from any angle.<\/p>\n\n\n<style>.kb-row-layout-id6179_9f0d0f-10 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_9f0d0f-10 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_9f0d0f-10 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_9f0d0f-10{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id6179_9f0d0f-10 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_9f0d0f-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id6179_9f0d0f-10{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id6179_9f0d0f-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_9f0d0f-10{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_9f0d0f-10 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_e21ec3-12 > .kt-inside-inner-col,.kadence-column6179_e21ec3-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_e21ec3-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_e21ec3-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_e21ec3-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_e21ec3-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_e21ec3-12{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_e21ec3-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_e21ec3-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_e21ec3-12 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">How a label partner finds value for you<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the just-right label look is just the start. You also need a true partner who cuts costs, ensures supply stability and delivers stellar service order after order. See the National Reach, Local Touch difference for yourself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Resource Label Group | Brand Film\" src=\"https:\/\/player.vimeo.com\/video\/727487062?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s talk about your packaging vision<\/h2>\n\n\n\n<p class=\"BodyCopy wp-block-paragraph\">Resource Label Group is a full-service label converter capable of taking even the most complex label designs from concept to reality. And with dozens of press sites throughout North America, we can deliver on the largest orders with competitive lead times. <a href=\"https:\/\/www.resourcelabel.com\/contact\/\">Reach out to us today to discuss your vision<\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id6179_243db7-e6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_243db7-e6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_243db7-e6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_243db7-e6{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}.kb-row-layout-id6179_243db7-e6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_243db7-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id6179_243db7-e6{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}@media all and (max-width: 767px){.kb-row-layout-id6179_243db7-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6179_243db7-e6{border-top:3px solid #9C1C26;border-right:3px solid #9C1C26;border-bottom:3px solid #9C1C26;border-left:3px solid #9C1C26;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_243db7-e6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_c6d00e-64 > .kt-inside-inner-col,.kadence-column6179_c6d00e-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_c6d00e-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_c6d00e-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_c6d00e-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_c6d00e-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_c6d00e-64{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_c6d00e-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_c6d00e-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_c6d00e-64 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.resourcelabel.com\/wp-content\/uploads\/2022\/01\/label-black-1.svg\" alt=\"\" class=\"wp-image-8830\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-red-dark-color has-text-color has-2-xl-font-size\">Find the best solution that makes the most sense for your brand.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6179_dca132-40 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6179_dca132-40 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_dca132-40 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:115px;grid-template-columns:minmax(0, 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.wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6179_fa8699-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:60px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6179_fa8699-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_fa8699-45 > .kt-row-column-wrap{padding-top:30px;padding-bottom:40px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6179_fa8699-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_fa8699-45 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6179_af3263-27 > .kt-inside-inner-col,.kadence-column6179_af3263-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_af3263-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_af3263-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_af3263-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_af3263-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_af3263-27{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_af3263-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_af3263-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column6179_af3263-27 {ncolor: transparent;n}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_af3263-27 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6179_dcafc0-1a > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6179_dcafc0-1a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6179_dcafc0-1a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id6179_dcafc0-1a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6179_dcafc0-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id6179_dcafc0-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6179_dcafc0-1a alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6179_237f4e-4f > .kt-inside-inner-col,.kadence-column6179_237f4e-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_237f4e-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_237f4e-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_237f4e-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_237f4e-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_237f4e-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_237f4e-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_237f4e-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_237f4e-4f inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-gray-dark-color has-text-color has-xxs-font-size wp-block-paragraph\"><strong>Tags<\/strong>:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6179_1a7619-44 > .kt-inside-inner-col,.kadence-column6179_1a7619-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_1a7619-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_1a7619-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_1a7619-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_1a7619-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_1a7619-44{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_1a7619-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_1a7619-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_1a7619-44 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"taxonomy-post_tag tags wp-block-post-terms\"><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/beauty-personal-care\/\" rel=\"tag\">Beauty &amp; personal care<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/custom-die-cut\/\" rel=\"tag\">Custom die cut<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/embossing\/\" rel=\"tag\">Embossing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/extended-content-labels\/\" rel=\"tag\">Extended content labels<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/foil-stamping\/\" rel=\"tag\">Foil stamping<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/smooth-peel-labels\/\" rel=\"tag\">Smooth peel labels<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.resourcelabel.com\/healthcare\/tag\/wine-spirits\/\" rel=\"tag\">Wine &amp; spirits<\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column6179_344236-a9 > .kt-inside-inner-col,.kadence-column6179_344236-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6179_344236-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6179_344236-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6179_344236-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6179_344236-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6179_344236-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column6179_344236-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6179_344236-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6179_344236-a9 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div style=\"margin-left: auto; text-align: left; width: fit-content;\">\n<strong>Share via:<\/strong>\n<div class=\"sharethis-inline-share-buttons\" ><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When designing their product packaging, brands need to weigh two competing imperatives: These goals are inherently at odds and, for lower-margin products, the former nearly always wins out. But for luxury products, great care needs to be put into prioritizing the latter. That\u2019s because quality alone isn\u2019t enough to make a product \u201cpremium\u201d in the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":1092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[73],"tags":[90,91,77,68,58,69,84],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-label-basics","tag-beauty-personal-care","tag-custom-die-cut","tag-embossing","tag-extended-content-labels","tag-foil-stamping","tag-smooth-peel-labels","tag-wine-spirits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double-Sided Label Printing - RLG Healthcare<\/title>\n<meta name=\"description\" content=\"Double-sided label printing might be the perfect way to differentiate luxury products. 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