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Articles

Craft beer label printing: Why pressure-sensitive labels may be the most cost-effective choice for cans

Craft beer labels help specialty brews stand out. But what’s the best label for your beer? Learn about this cost-saving solution for craft beer labels.... View article »

Short-run flexible packaging: Getting the best value, turnaround for single-use packets

New flavors, line extensions, product launches. Across markets, SKUs are proliferating, and smaller packaging orders are becoming more prevalent. While your brand’s flagship product may require tens or hundreds of millions of packages a year, you likely have a handful of products in your portfolio that require far, far fewer. But many single-use flexible packaging […]... View article »

Anti-counterfeit label solutions to protect consumers and your brand

It’s not a new problem: Counterfeit products pose a risk for companies. These falsified items can result in damage to the brand perception, economic losses and even harm to valued customers. Particularly in the pharmaceutical, wine and spirit, nutraceutical and cosmetic sectors, brand owners must be diligent about brand security. Consider the fake lip kits […]... View article »

Hybrid label printing: Cost, appearance and performance considerations

When ordering labels, three questions always get asked: Will they exactly match my brand vision? Will it perform in my product’s end-use environment? How much are my labels going to cost? And while many factors affect the price, appearance and performance of your labels, press technology is chief among them. The press dictates production speed, […]... View article »

Luxury label printing: Advanced techniques and innovative examples to inspire your brand

Consumers are starting to invest in fewer, nicer things. They’re no longer accumulating just to accumulate, but seeking out products that feel authentic, unique and designed to last. As a premium brand owner, you want to draw this quality-focused customer to your small-batch bourbon, elaborate eyeshadow palette or deluxe multi-vitamins. And you understand thoughtfully designed […]... View article »

How big-picture planning with your label printer will reduce supply risk & cut costs

A lot of brands handle their label supplier relationships the same way: After an extensive RFI/RFQ process, they select a label supplier based on pricing, production capabilities and a host of other criteria. They sign a contract with that supplier and issue purchase orders as necessary. They’ll communicate with their account representative on an as-needed […]... View article »

The biggest problems extended content labels (ECLs) solve by market

Brands don’t incorporate extended content labels (ECLs) into their packaging on a whim. They employ ECLs to solve regulatory, branding or space-related issues: Too much regulatory information to include on your standard label Cross-promoting products in your portfolio with on-package information and coupons Driving sales by delivering coupons to consumers at point-of-purchase Not enough label […]... View article »

How to look at product label costs: Brand story first, price second

Labels aren’t purely a cost. They’re also an investment in your brand, and deeply affect how consumers perceive your products. To many consumers, your label is an extension of your brand and, in fact, the label branding — not the product — is often what entices them to put your product in their cart. Recent neuromarketing […]... View article »

Make sure your labels stick: How suppliers engineer adhesive solutions

When your brand has labels that aren’t sticking correctly, securely or long enough… Wait, we’ll stop you right there. Label adhesives not performing? That’s not really an option. You need labels that stick reliably — and your customers do, too. So how can you guarantee that label adhesion problems won’t affect your products, your brand […]... View article »

Protecting label quality: Does your converter have these control measures in place?

Every label converter will boast of their commitment to quality control — such innocuous phrasing is simple to toss into procurement conversations, slip into a company slogan or use to assuage the concerns of your brand’s QC manager. But what does quality control actually look like for your label converter? And more importantly, how can you […]... View article »

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