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Articles

NFC applications for wine and spirits brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to […]... View article »

Smart labeling applications for the healthcare industry

The global radio frequency identification (RFID) market for healthcare is expanding at a double-digit rate — and by 2022, it’s estimated to be worth $4.9 billion according to Grand View Research. This explosive growth stems back to the value and efficiency RFID promises to bring to healthcare organizations and the added level of security and […]... View article »

2 RFID applications that unlock the power of smarter labels

Radio frequency identification (RFID) tags are rising in prevalence, and quickly. In fact, the market volume is expected to grow about 271% by 2021. Consumer trends are catalyzing this immense growth, according to research from Avery Dennison and The Future Laboratory. From a business perspective, RFID tags provide a unique opportunity for brands to track […]... View article »

Comparing different types of RFID tags

Radio frequency identification (RFID) tags are a broad category of smart labels encompassing near field communication (NFC) tags, ultra-high-frequency (UHF) tags and more. If you’re considering deploying an RFID solution, it’s important to understand the differences between each RFID type and partner with a label converter experienced in delivering tags for your business application. Here, […]... View article »

Turning a unique design into a successful promotion

One of our clients is a renowned project management and procurement firm specializing in marketing campaigns. Their focus on passion and people makes them a worldwide leader in managing timelines, budgets and vendor coordination for promotional marketing projects. When managing a project for an internationally known hair care product brand, they turned to Resource Label Group to provide crucial label […]... View article »

Wine label facestock choices and their customization options

When selecting materials for a wine label, choosing the right facestock leads to a strongly conveyed brand vision, optimum performance in its intended environment and allows for eye-catching customization options. The three choices for facestock —paper, film and a paper-film hybrid— each lend specific aesthetic and embellishment opportunities. The right choice also ensures the label […]... View article »

Shrink sleeve label design: Considerations for reducing shrink distortion

Shrink sleeves —if designed, printed and shrunk correctly — have countless benefits essential to any rebrand: Product differentiation, 360-degree branding, improved appearance retention and maximum shelf impact. Sleeves also add value to a product’s total packaging system by providing added strength (and allowing for the use of lightweight product containers) and enabling easy incorporation of […]... View article »

A comprehensive look at shrink sleeve label costs: Price, brand equity and total package value

  It’s important to frame any discussion about shrink sleeve costs in terms of potential value rather than just dollars-and-cents cost. That’s because a simple price comparison between pressure-sensitive labels and shrink sleeves only tells half the story. Generally speaking, shrink sleeves are about 25% more expensive than pressure-sensitive labels — but sleeves offer nearly […]... View article »

Think beyond 360-degree branding when selecting shrink sleeves for bottled products

Despite their prevalence on store shelves, shrink sleeves are a relatively recent development, dating back to the 1960s where they were used only as a tamper-evident solution. Technology developed quickly, and by the 1990s, we began seeing full-length, fully designed shrink sleeve labels for bottles. And just recently, we’ve seen the emergence of glow-in-the-dark shrink […]... View article »

Piece together the ideal coupon label

Coupon labels are beneficial to any retail market. From Instant Redeemable Coupons to coupons for later redemption, coupon labels bring additional branding and marketing opportunities to your product. When done by an expert label company, there isn’t a market that couldn’t benefit from the use of a well-designed coupon label. Coupons have an array of […]... View article »

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