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Your label plays an important role in driving sales on the shelf (or web page)

Having a great product is important, but it’s only half of the equation. You only have 2-7 seconds to make a first impression, so it’s vitally important that your package is equipped with what it needs to quickly make an impact. Whether sold online or in a brick-and-mortar, your label needs to share product information, […]... View article »

Flexo vs. digital printing: Which technology is better for your brand’s labels?

There isn’t a clear-cut answer to this question. In fact, “versus” is the wrong word to use when comparing digital and flexographic label printing; neither technology is inherently better or worse than the other. Which press technology makes the most sense for a particular job will depend on a host of brand-specific factors, including run […]... View article »

What’s new in product label materials?

No brand wants their product packaging to blend in on the shelf, allowing their competition to steal the spotlight of consumer attention. But to stand out, you have to do something unexpected with your packaging. So it stands to reason that many of the brand owners we work with often ask, “What’s new?” at the […]... View article »

How to use label varnishes to create packaging experiences that sell

Walk down any aisle in any store, and hundreds of labels will stare back, vying for your attention. Across product categories, the competition for consumer attention is stiff. This competition is even more fierce for luxury products (including high-end wines, nutraceuticals, cosmetics, spirits), where premium label embellishments and decorations are key to justifying higher prices. […]... View article »

5 product label trends to differentiate your brand in 2021

The winds of change blew hard this year. Some markets shrunk while others grew, supply chain weaknesses were exposed and a pandemic kept many consumers at home where they did much of their shopping online. Brands in every product category from luxury wines to bargain shampoos are forced to reckon with this “new normal” and […]... View article »

Here’s why (and how) your brand should move toward more sustainable labels

Your brand is likely facing immense pressure to step up your sustainability game: Major retailers like Target, Walmart and Kroger have imminent sustainability requirements for their suppliers. Investors have a heightened focus on the environmental, social and governance (ESG) measures of the companies in their portfolios. Customer scrutiny misses nothing. While “sustainability” as a strategic […]... View article »

Keep your label supplier in the loop when developing packaging

If your brand is setting out to develop, update or refresh your packaging, or search for new packaging suppliers, you’re probably not doing it for sport. You likely have a very clear objective in mind: Reducing packaging costs Moving toward more sustainable packaging Enhancing shelf presence, launching a new product or rebranding an existing one […]... View article »

Here’s how we’re seeing consumer behavior changing (and how labels can help)

Because brands are still struggling to manage the day-to-day challenges of keeping supply chains intact, it might feel premature to start planning for a “post-COVID” world. But consumer attitude and purchasing decisions are evolving at a pace you can’t ignore. And it’s unlikely that these shifts will disappear after shelter-in-place orders are lifted and consumers […]... View article »

Taking the risk out of packaging inventory management

Maintaining the proper level of packaging materials at your facility is an exercise in tight-rope walking. If you overcorrect in one direction, you incur undue risk. Overcorrect in the other and you incur undue cost. A label stock-out, for example, can have a catastrophic impact on your bottom line — you can’t, after all, ship […]... View article »

Extended content labels and the hidden opportunities for your brand

Extended content labels (ECLs) are often thought of only when lengthy regulatory and product-use information needs to be communicated on a package. But they can be used for so much more: Combining the front and back label into a two-ply smooth-peel ECL to reduce the total label footprint on smaller packages (while still ensuring you […]... View article »

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