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Here’s how we’re seeing consumer behavior changing (and how labels can help)

Because brands are still struggling to manage the day-to-day challenges of keeping supply chains intact, it might feel premature to start planning for a “post-COVID” world. But consumer attitude and purchasing decisions are evolving at a pace you can’t ignore. And it’s unlikely that these shifts will disappear after shelter-in-place orders are lifted and consumers […]... View article »

Taking the risk out of packaging inventory management

Maintaining the proper level of packaging materials at your facility is an exercise in tight-rope walking. If you overcorrect in one direction, you incur undue risk. Overcorrect in the other and you incur undue cost. A label stock-out, for example, can have a catastrophic impact on your bottom line — you can’t, after all, ship […]... View article »

Extended content labels and the hidden opportunities for your brand

Extended content labels (ECLs) are often thought of only when lengthy regulatory and product-use information needs to be communicated on a package. But they can be used for so much more: Combining the front and back label into a two-ply smooth-peel ECL to reduce the total label footprint on smaller packages (while still ensuring you […]... View article »

NFC labels have the potential to transform customer experiences — here’s how

Americans look at their phone as much as 96 times a day. Spaced out evenly over the course of a day, that amounts to once every 10 minutes. At this very second, there’s a good chance your target consumers’ have their smartphones on-hand, and that device has the power to transform how your brand engages […]... View article »

Leverage the label bid process to get better value, minimize risk and stay competitive

The packaging procurement process is not one-size-fits-all — not even close. It’s an amorphous process that varies by your brand’s size, label spend profile, industry segment and about every other factor imaginable. As such, there’s very little advice on label RFIs and RFQs that applies to every situation. Large brands, for example, often cast a […]... View article »

How cannabis brands can take their product labels to the next level

The cannabis industry has exploded in recent years and, like any new industry, is experiencing growing pains along the way. The initial excitement of legalization led to a mix of chaos and potential as industry members navigated new legal requirements along with the reality of getting businesses off the ground. As the dust settles, many […]... View article »

Breathing life into extraordinary promotional label concepts

“I want to run a promotion for my brand.” Saying this in front of your label supplier opens the door to a wealth of possibilities for you to bump sales, educate customers, increase engagement and encourage brand loyalty. In this article, we’ll help you make sense of this sea of opportunity by: Showing you what’s […]... View article »

6 opportunities for brands using digital printing

Digital label printing is a huge opportunity for your brand and, to take it a step further, your entire company. And now is the time to seriously consider how you could leverage it to the fullest extent. To be clear, we’re not claiming digital is a replacement for flexo. Conventional flexographic label printing is far […]... View article »

Pre-press before printing is like pre-op before surgery

When you strip away all the glitz and glam of product labeling — Consumer trends! Branding! Embellishments! — you uncover one unifying requirement every brand owner has for their labels: Identical colors and graphics, label after label and order after order. And the foundation for achieving that level of consistency is laid long before your […]... View article »

Combatting uncertainty when forecasting label demand during COVID-19

The stakes are always high when forecasting your label supply needs. But with COVID-19, the ante has been raised to unprecedented levels. With the future so uncertain, it’s impossible to see past your label supply needs for this month, week — or even day. Only two things are certain right now: You can’t afford for […]... View article »

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