In healthcare and pharmaceuticals, the management of marketing assets is not just about speed. It’s about compliance, accuracy, efficiency, and trust.
Brands face constant pressure to deliver educational materials, samples, and sales collateral quickly, while also ensuring every piece meets strict regulatory requirements. This complexity demands more than what is available from non-specialized printing companies.
With many years of knowledge and market experience to draw upon, RLG Healthcare’s Digital Storefront (DSF) services are a trusted, one-stop solution.
Healthcare Marketing + Digital Storefronts – A Closer Look
A digital storefront is a secure, branded web portal that acts as a central hub for marketing fulfillment.
Instead of scattered processes and siloed vendors, sales teams access one streamlined system to order, track and distribute approved materials. Access is made easy with single sign-on, and customizable permissions mean each team sees only what they need to. For healthcare and pharmaceutical companies, this means less risk, fewer delays, and complete confidence that accurate content will consistently reach audiences.
At RLG Healthcare, digital storefront is more than a convenience tool. This product offering reflects our company’s commitment to providing compliant, responsive, and full-service solutions across clients’ entire healthcare landscape.
The Many Benefits of RLG Healthcare’s Digital Storefront Solutions
Centralized Assets & Inventory Control
One of the biggest challenges in healthcare marketing is ensuring that only approved, current materials are used and distributed in the field.
With our digital storefront, artwork is approved using a standardized process and inventory lives in a centralized, controlled environment. Sales teams, marketers, and reps can pull exactly what they need, knowing every item has been approved and is still valid. One feature that we’ve implemented for customers is an asset verification tool, which allows clients’ employees in the field to scan a QR code to confirm whether a piece of collateral is still valid.
This attention to detail is only one of the reasons why healthcare brands have come to rely on RLG Healthcare as a trusted partner. By combining user-friendly technology with a drive solve problems for our clients, we help clients maintain compliance without slowing down their business.
Speed & Responsiveness
In a market where opportunities move quickly, waiting weeks for materials to ship is not acceptable. Digital storefronts enable on-demand ordering, real-time reporting, and same-day fulfillment for many items. Campaign kits, literature, and samples can be shipped within 24 hours, not weeks.
And when an urgent need arises—like a product gaining a new indication and requiring updated materials for the field—we work closely with clients to find a solution, such as to fast-track production using the quickest print method to produce and ship what’s needed immediately, while the larger run follows standard production process and is placed into inventory.
When it comes to shipping items out the door, DSF gives our clients tools to control costs by restricting shipment methods and clearly communicating lead times to users so they can choose the appropriate service.
Compliance at the Center
Healthcare marketing must meet stringent standards for artwork approval, retiring/removing obsolete materials, ISO-certified production processes, and more. We understand that these standards often vary between customers. Our team ensures that nuances in client needs are followed at every step, from customer service to fulfillment. Digital storefronts integrate compliance into every step. In addition, we partner with clients on technology-enabled solutions, including QR-code based version control, barcoding, and RFID ensure that items can be tracked and documented.
RLG Healthcare’s cGMP facility, and decades of regulatory experience, and solutions-oriented team provide the compliance backbone clients need to operate with confidence.
Campaign Integration Made Smarter
Marketing today requires coordination across platforms. Digital Storefront (DSF) integrates with CRM systems, enabling direct-to-HCP campaigns that automatically align approved materials with sales and marketing outreach.
Whether it’s educational literature, product samples, or promotional items, everything is coordinated from one system. This reduces manual errors, strengthens brand consistency, and helps ensure regulatory compliance. When used for direct outreach to HCPs, our system can track and place limits on items sent within set time periods.
RLG’s Healthcare’s ability to merge digital systems with physical fulfillment shows our commitment to innovation, consistently helping healthcare brands execute campaigns that are efficient, compliant, and effective.
From Literature Through Logistics
A digital storefront is more than a way to merely print and ship collateral. It ties directly into RLG Healthcare’s end-to-end healthcare support, from literature design and kitting to warehousing, inventory management, and shipping. This full-service approach allows healthcare brands to scale without stitching together multiple vendors.
Clients benefit from our proven processes, developed over more than 25 years of serving pharmaceutical, biotech, and medical device markets. It’s this combination of experience and infrastructure that sets RLG Healthcare apart in the industry.
Why Healthcare Brands Choose RLG Healthcare
Regulatory Confidence
Our operations are ISO 9001 certified and follow cGMP, and our teams provide proactive audit support.
Innovation Focus
From QR-enabled asset verification and RFID tracking to uniquely customizable digital storefronts with trend reporting, RLG Healthcare drives innovation that keeps healthcare and pharma marketing smart, efficient, and fully compliant.
Partnership Approach
Our team does more than just provide a technology tool and marketing collateral. We collaborate with clients to improve workflows, solve challenges, and deliver consistent results. This is why leading pharmaceutical and healthcare brands trust us with their most sensitive marketing and educational assets.
Explore A Partnership with RLG Healthcare
As healthcare companies continues to evolve and grow, marketing teams need solutions that combine speed, compliance, and reliability. Digital storefronts are essential to manage teams distributed across multiple regions and brands, but not all are created equal. RLG Healthcare’s print marketing stands apart because it is rooted in serving our customer and supported by a team with decades of experience.
Learn more about why so many clients consider us a long-term, reliable, and strategic partner in their success.
