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Medical Product Launches: How to Accelerate Speed-to-Market

Unpredictable Product Launch Timeframes

In the pharmaceutical world, an FDA approval often comes with an immediate “go” signal. Is your packaging partner ready to move as fast as you are? Delays in pharmaceutical label production can cost millions in lost revenue during a launch window. Learn how to align your packaging timelines with regulatory milestones to ensure a seamless, on-time market entry.

Factors That Can Delay Healthcare Product Launches

Rolling out new products, for medical devices, new pharmaceutical or biotechnology treatments, or over-the-counter (OTC) drugs, is exciting. Your organization invests significant resources, and each team has spent months (if not years) on development of the product. Now speed-to-market is critical.

You should be aware of factors that can throw off the timing of a healthcare product launch, including:

  • FDA approval processes
  • Legal challenges
  • Supply chain delays

Be Ready for Anything with This Product Launch Checklist

To help with this unpredictability, prepare in advance the standard requirements of your packaging, labels and inserts, including:

  • Language to comply with FDA regulations
  • Accurate ingredients and net quantity
  • Usage of the drug or device
  • Up-to-date footnotes and warning statements/disclaimers
  • Considerations related to quality control measures or specific export guidelines
  • Details of the manufacturer and distributor

Find a Label Partner That Specializes in Product Launches

When the product launch is imminent, will you be ready? Working with a quick-turn label partner throughout the process can help you respond speedily and efficiently.

RLG Healthcare is your full-service partner for labels, packaging and marketing materials that can help your product launch on time. We ensure that all raw materials are in stock. Our responsive pre-press department can implement any last-minute artwork changes, such as FDA requests for language alterations.

Once that critical final approval is received, we prioritize your project to produce the launch materials and get the product out the door with expedited turnaround.

Your One-Stop Shop for Packaging, Labeling and Promotional Materials

We’re problem solvers and service providers centered around communication, presentation and over-delivering.

Find out more about how we build strong relationships and trust with pharmaceutical, medical and healthcare suppliers. Let’s produce the best possible packaging, labeling and promotional materials together!

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