Innovative IRC Promotional Label Design for Hair Care Products

A renowned project management and procurement firm specializes in marketing campaigns, with a focus on passion and people. That focus has made them a worldwide leader in managing timelines, budgets, and vendor coordination for promotional marketing projects.

When the firm took on projects for internationally known hair care brands, they needed crucial promotional label solutions. Specifically, the campaigns called for unique on-label coupons.

Instant Redeemable Coupons, or IRCs, are decades-old tools brands use to promote products and drive sales. They recently accounted for 18 percent of all coupon redemptions, the highest share of any coupon type.

The firm was responsible for designing the IRC labels, but hair care products presented a challenge. The packaging is small, leaving limited space for both branding and promotional elements.

The solution was a removable baseboard IRC adhered to the side of the product. This kept the coupon visible and accessible without covering the product’s existing branding.

The technical execution was not simple. Labels had to be printed so the IRC protruded to the side at precise dimensions. Other label manufacturers were unable to meet these requirements. Resource Label Group made the designs a reality.

Their consultative label team developed custom printing setups on state-of-the-art presses. The result was a fast, cost-effective production process for a highly unconventional label format.

Resource Label Group’s status as a Walmart-approved vendor added further value. It allowed the hair care promotions to launch directly into Walmart retail stores. The attention-grabbing IRC labels helped clients stand out on shelves and drive sales, all while working within tight space constraints.

The challenge

For decades, brands have used coupons to promote products and drive sales. In recent years, many have turned to Instant Redeemable Coupons (IRCs), which come attached to products and can be redeemed in-store. IRCs recently accounted for 18 percent of all coupon redemptions — the highest of any coupon type. Our client, managing a promotional campaign, decided to design an IRC label. But the hair care product was small and had limited space for branding. To solve the problem, our client designed a label with a removable, baseboard IRC adhered to the side of the product. The challenge was printing the label so the IRC would protrude to the side and not cover up product branding. Though other label manufacturers couldn’t print this unique IRC label, we made the design a reality.

Finding a solution and delivering results

Our consultative label team took the unconventional design and found the printing solutions to create it. Using custom printing setups on our state-of-the-art presses, we quickly and cost-effectively printed the labels. As a Wal-Mart approved vendor, we provided a unique value to this project. They launched the hair care product promotion in Wal-Mart retail stores. With the one-of-a-kind, attention-grabbing IRC label, they were able to help their client stand out on store shelves and drive sales.

Get label solutions

To get expert solutions for your label design and printing challenges, request a consultation or call us at 1-800-253-9599 and talk with one of our label specialists today.