Products / Promotional

Promotional Labels

Inspire sales with creative promotional labels

Working with us

Engage new customers and markets

The right promotional labels can help your products convey your message and showcase your brand. Perfect for targeted promotions, testing new markets or preparing for a big event, our custom labels help you drive sales and stay top of mind.

Instant redeemable coupons (IRCs)

IRCs are intricate and often come with retailer-specific requirements.

We understand the details behind them and walk you through the process of getting your labels just right.

IRCs provide a unique opportunity to connect with your customers and drive sales. The right IRC labels help you stand out on shelves as shoppers look for deals they can use right away. Though simple to use, IRCs do come with challenges like smaller print runs, retailer sizing requirements and industry-specific regulations.


Game and sweepstakes pieces

Using peel-and-reveal technology, these labels display a future redeemable prize when opened.

These highly regulated game pieces and sweepstakes labels can only be produced by a small group of companies, and Resource Label Group is one of them.


Peel-and-reveal technology

Custom peel-and-reveal labels are a convenient way to incentivize customers.

Often used as in-store promotions, these labels inspire additional purchases with on-package coupons. Our innovative two-ply construction makes peeling simple.


Reverse decoder technology

Reverse decoder products contain a scrambled half of a winning or non-winning message.

These labels are primarily used to drive customer traffic to a particular destination where they can find the second half of the message. This product is useful for building informational databases with potential customer information.


Scent technology

Scent technology has been used in custom scratch-and-sniff label applications for decades.

Today, we have printers that instill labels with aromas, some lasting up to 10 years with scent capsules placed into adhesives.


Safety ID cards

Safety ID cards carry personal information.

They may contain information such as medical details, an identifying picture, a DNA sample and fingerprints. Everything is contained on the substrate with our protective Pro-Lift™ film.


Biodegradable seed labels

Our seed labels bloom and grow when planted and cared for by your customers.

With a clear film base, inked paper and seeds affixed to its surface, we make it easy to order eco-friendly biodegradable labels.


Pro-Lift™ technology

This patented technology was designed to help law enforcement gather and preserve prints.

Pro-Lift™ is compact, easy to manage and eliminates the risk of secondary prints with a durable, weatherproof adhesive.


Clean-release cards and magnets

Clean-release cards and magnets can be affixed to packages, direct mailers and publication pages.

These labels are often used as temporary membership, discount or loyalty cards. We help you customize designs and add scratch-off or scented layers.


Scratch-off labels and game pieces

These clear film labels come with scratch-off coatings.

With multiple layers, winning and non-winning messages remain hidden under benday patterns and colors as well as scratch-off material.

Features

We offer complete customization

With specialty capabilities in digital, flexographic and screen printing, we can create cost-effective and engaging promotional product labels.

Flexible

Customize each label for total promotional flexibility

Large & small

Print small orders for short-term promotions

Unique IDs

Incorporate unique QR and coupon codes

Custom image

Use a different image on every labels in a print run

Personalization

Change your messaging based on audience, region or season 

Tracking

Track your products with RFID labels

Extended content

Fit lengthy content on extended content labels

Unique coupons

Create unique coupons for scratch-off labels and game pieces

Free Guide

How to bring your brand’s concept to market

Related Markets

Explore markets

As a national partner with a local presence, we understand the nuances of your market. Explore more resources specific to your industry.

LET’s TALK

How can we help?

At Resource Label Group we are here to help you find answers to your label and packaging challenges. With a network of locations and years of expertise we are up to the task! If you prefer, please call us at 1.888. 526.8177 or click below to chat with us (M-F 8 am – 5 pm Central).