Home » Products » Embossing

embossed labels

Give your labels a premium depth, texture and shine

Closeup of a foil stamped and embossed label on estate paper

Working with us

Embossed product labels

Embossed labels allow you to add custom design, lettering, decoration or pattern effects to your product packaging. Embossed labels are a type of pressure-sensitive label that have had custom dies placed, using high pressure, onto part or all of a label material. The result is an embossed label with depth and texture. Different label materials, such as paper, hybrid film constructions and foil, create different effects. So embossing is a versatile option for creating a standout label.

We provide multiple label embossing methods in combination with offset printing, digital printing or flexographic printing. This means whether you have a small order or a large print run, we have the capabilities to provide you the finest embossed labels to help your product stand out from the rest. We help you select the best printing solution for your budget and make it feasible for you to get a great design.


Embossed label costs are driven by tooling and run size

Different looks require different tooling — which can fall at different price points.

Pattern embossing, for example, has relatively lower tooling cost and can even save money on your overall label order. It’s a cost-saving technique we pioneered that imprints the texture of premium materials such as felt and estate paper on less expensive facestocks with an inexpensive flexible plate — achieving a premium label look without premium materials.

To achieve high-definition sculpted or raised-round embossing effects, though, more expensive rotary or flatbed tooling may be required. Flatbed tooling tends to be more cost-effective at lower run sizes, though the higher initial cost of rotary tooling is justified for larger runs as it can speed up press times.

As with any label embellishment, emboss tooling costs become a less and less significant part of your total label budget as your run size increases. For larger runs, even pricier sculpted embossing becomes a minimal part of the overall cost.

Aligning label embossing with your brand vision and budget.

We’ll work with you to understand the end effect you’re looking for and help you decide on the best method. With a full suite of embossed printing capabilities, our label engineers will work with you to land on the embossing method that achieves your brand vision as cost-effectively as possible, whether you’re printing 1,000 labels or 50,000.


Embossed print and packaging

Embossed labels give your product a premium elegance and can work in conjunction with a broad range of different label printing techniques.

Brands generally use an embossed feel on their logo or on a particular accent to highlight specific visual elements of the label design. Embossed labels are often found on:

Additional embellishments

Embossed labels work with other embellishments

Shine: We can add embossed effects to custom foil labels to add even more depth and interest to a golden or silver metallic element.

Color: Embossed labels work in combination with four-color process (4CP) flexographic label printing allowing us to use embossing with any color combination.

Endless possibilities: The design possibilities are nearly limitless. We have the capabilities to bring your vision to life and deliver a label that communicates your brand while differentiating your product.

5 key label trends for 2021 guide cover

Free Guide

5 key label trends for 2021

label icon

Explore markets

As a national partner with a local presence, we understand the nuances of your market. Explore more resources specific to your industry.