Home » Sustainable Packaging and Labels

Sustainable Label Solutions

Sustainable labels start with the right packaging decision.

Resource Label Group helps brands evaluate label materials, adhesives, liners, inks and decoration methods that support sustainability goals without sacrificing shelf impact, application performance or supply chain efficiency.

Not one product Sustainable labels depend on the package, material, adhesive, liner, ink system and end-of-life goal.
Not one claim Recyclability, reuse, recycled content and responsible sourcing each require different decisions.
Not one answer RLG helps evaluate the real-world construction before customers commit to a direction.

A Better Starting Point

Sustainable labels are not just a material swap.

A label can help or hurt the sustainability profile of a package. The right answer depends on what the package is made from, how it is decorated, how it is used, how it enters the recovery stream and what claim the brand wants to make.

Start with the package.
PET, HDPE, PP, glass, aluminum, compostable packaging and reusable containers each create different label requirements.
Evaluate the full construction.
Facestock, adhesive, ink, coating, liner and application conditions all matter.
Keep performance in view.
Sustainability goals still need to work on press, on the line, on shelf and in the customer’s hands.
Think beyond the face material. The most sustainable-looking option is not always the most sustainable-performing option for the package.

What Are You Trying to Improve?

Different sustainability goals require different label decisions.

The strongest sustainability projects begin by defining the intended outcome. From there, RLG helps match the package, label construction and production path to the goal.

Improve recyclability

Evaluate label materials, adhesives and ink systems that support the recycling path for the full package.

Support reuse

Choose label solutions that work for reusable containers, wash cycles and relabeling workflows.

Reduce material use

Explore thinner materials, lighter constructions and smarter specifications that use only what is needed.

Reduce liner waste

Look at liner choices, liner recycling opportunities and material streams that are often overlooked.

Add recycled content

Consider materials with post-consumer recycled content or renewable inputs where they fit the application.

Support responsible claims

Align material choices, documentation and consumer communication with the claim you intend to make.

Package Fit Comes First

The right sustainable label depends on the package.

A recyclable label construction for one container may be the wrong choice for another. RLG helps brands evaluate the package, decoration method and recovery path before selecting the label system.

PET bottles

Material compatibility, label separation, washable inks and sorting visibility can all influence the recycling path.

HDPE and PP bottles

Polyolefin packaging may require different label and ink choices than PET, especially when components are recovered together.

Glass and aluminum

Premium decoration, material reduction and responsible sourcing may be bigger priorities than traditional label recyclability.

Compostable packaging

Compostable label claims need to be evaluated with the container, adhesive, ink and applicable testing path.

Reusable containers

Labels may need to stay readable during use and then remove cleanly during washing, relabeling or return cycles.

The Details Matter

Ink, adhesive and liner choices can make or break the outcome.

The label material gets most of the attention, but the rest of the construction often determines whether the sustainability goal is realistic.

In some recycling streams, the label needs to separate cleanly from the container.
In other applications, the ink system may need to wash off while the label material remains compatible with the package.
Adhesive selection can affect flake quality, wash performance, residue and package recovery.
Release liner can represent a meaningful waste stream before the package ever reaches the consumer.
A sustainability claim should match the construction, package type, market and end-of-life pathway.

Designed for recyclability

RLG helps evaluate pressure-sensitive and shrink sleeve constructions that support design-for-recycling goals, including material compatibility, adhesive behavior, ink systems and package sorting considerations.

Designed for real-world performance

Sustainability cannot stop at the specification sheet. Labels still need to convert, apply, perform, communicate and protect brand presentation in real operating conditions.

Solution Pathways

A practical portfolio for sustainable label and packaging goals.

RLG brings together materials, supplier relationships, print capabilities and technical support to help customers move from sustainability intention to workable label solutions.

Recyclability-focused pressure-sensitive labels

Film label constructions, adhesives and ink systems selected to support package recovery and design-for-recycling goals.

Sustainability-minded shrink sleeves

Material, coverage, perforation and ink choices that can improve the fit between full-body decoration and the package recovery path.

RLGreen RinseAway labels

Reusable-container labels that stay in place during use, then wash away with water during normal cleaning to help reduce peeling, residue and label scraps.

Enviroliner label materials

Environmentally focused liner options made with post-consumer waste, created to help reduce label waste and support landfill diversion goals.

PCR and renewable-content options

Label materials and liners with recycled or renewable content where performance, availability and application requirements align.

Material reduction and liner programs

Downgauged materials, thinner liners, more efficient roll configurations and liner recycling opportunities that reduce waste before the product reaches shelf.

RLGreen

Guidance for where you are now and where you need to go next.

RLGreen is Resource Label Group’s sustainability solutions team. We help customers clarify goals, understand tradeoffs and identify label and packaging options that can move sustainability initiatives forward without losing sight of production realities.

What we help evaluate

  • Package material and decoration method
  • Label facestock, film, paper and liner options
  • Adhesive and ink system behavior
  • Recycling, reuse and material reduction goals
  • Claim support and consumer communication paths

Supply Chain Accountability

Measured progress supports better packaging partnerships.

Enterprise brands increasingly expect manufacturing partners to support sustainability beyond a single product claim. RLG uses recognized platforms, certifications, target-setting frameworks and responsible sourcing practices to help measure internal progress, evaluate supplier alignment and support greater accountability across operations, sourcing and sustainability efforts.

RLGreen Sustainable Solutions RLGREEN

Reporting and accountability

These platforms, certifications and target-setting frameworks help RLG track progress, benchmark performance and support the documentation enterprise customers may need from their label and packaging partners.

CDP
EcoVadis
Science Based Targets initiative
Sustainable Green Printing Partnership

Our Sustainability Goals

At Resource Label Group, sustainability is central to our mission. We commit to advancing environmental stewardship across our operations daily. Our goals are clear:

  • We actively participate in the Carbon Disclosure Program for all our operations. Our target is to elevate our scores to an “A” level across climate, forest and water categories.
  • We engage with the independent EcoVadis sustainability platform, where our current rating is Silver. Our objective is to achieve Platinum level recognition.
  • We maintain full transparency across our certified paper sources and continuously monitor responsible sourcing. By 2030, our goal is to ensure that 100% of our sustainable paper specifications are carried by all RLG locations.
  • By 2030, we aim to transition 80% of our locations to be landfill-free.
  • We are committed to transitioning 100% of our customer offerings to sustainable specifications by 2030.
  • We hold an active certification with the Sustainable Green Printing Partnership (SGP).
  • The Science Based Targets initiative (SBTi) has approved Resource Label Group’s near-term science-based emissions reduction target. RLG’s target covers scope 1, 2 and selected scope 3 emissions through 2031. View the SBTi Target Dashboard. Science Based Targets initiative
Responsible sourcing matters, too. RLG works with suppliers and partners who share our approach to responsible business practices. Review our Ethical Sourcing Policy for more on expectations across the supply chain.

Claims and Communication

Sustainability claims should be built on the actual package.

Terms like recyclable, recycled content, compostable, renewable and responsibly sourced can be valuable when they are accurate. They can also create risk when they are assumed too early.

APR Guidance

Design for recycling

RLG can help customers evaluate how label construction choices may affect design-for-recycling goals and package recovery.

How2Recycle

Consumer instructions

RLG can help brands understand how label and package decisions may relate to consumer-facing recycling communication paths where appropriate.

Claim Review

Avoid easy assumptions

Material choices, end markets, regulations and claim language can change. Legal, compliance and sustainability teams should review final package claims before launch.

Practical note before launch Sustainability claims, recycling instructions and material qualifications may depend on the full package construction, applicable regulations, testing requirements, market availability and program participation. Resource Label Group can help evaluate options, but customers should confirm final claims with their legal, compliance and sustainability stakeholders. For a plain-English reference on common terminology, review our infographic: An alphabet soup of packaging sustainability terms.

Free Guide

Get the RLGreen Guide to Sustainable Labeling and Packaging.

Use the guide as a starting point for understanding sustainable label options, packaging tradeoffs and the questions your team should ask before choosing a direction.

Sustainable Label FAQ

Questions worth asking before you change your label.

What makes a label sustainable?
A sustainable label solution is one that supports a clearly defined packaging goal, such as recyclability, reuse, reduced material use, recycled content or responsible sourcing. The best choice depends on the full package construction, not the label material alone.
Are sustainable labels always recyclable?
No. Recyclability depends on the package material, label material, adhesive, ink system, decoration method and local recovery pathway. A label that supports one recycling stream may not be appropriate for another.
Can pressure-sensitive labels support PET bottle recycling?
Yes, in the right construction. PET bottle applications require careful evaluation of facestock, adhesive, ink behavior and separation or wash-off requirements. RLG can help review the package and identify options aligned with design-for-recycling goals.
Are shrink sleeves sustainable?
Shrink sleeves can support sustainability goals when they are designed with the container, material selection, ink system, sleeve coverage, sorting and removal strategy in mind. The right approach depends heavily on the package type and end-of-life goal.
What is release liner waste?
Release liner is the backing material removed during label application. It can be a significant waste stream in pressure-sensitive labeling. Material selection, liner reduction and liner recycling programs can help brands address this often-overlooked part of the labeling process.
Can sustainable labels still look premium?
Yes. Sustainable label decisions do not have to eliminate strong branding, premium finishes or shelf impact. The goal is to select materials and constructions that support both the sustainability objective and the brand experience.
How should we approach sustainability claims?
Start with the facts of the package. Claims should be supported by the construction, testing path, program requirements and market where the package will be sold. RLG can help customers understand the label-related considerations, but final claims should be reviewed by legal and compliance teams.