Make shape part of the brand.
Create distinctive label silhouettes, intricate cutouts and precise fits that work with the package instead of simply sitting on it.
The label edge can do more than contain the artwork. Custom die cutting helps brands create stronger silhouettes, align labels to package features and turn shape into part of the visual identity.
Stand apart
Move beyond standard rectangles and ovals with a silhouette designed around the brand.
Fit precisely
Shape the label around curves, windows, seams and other package features.
Reveal more
Use cutouts and negative space to expose the container, product or artwork beneath.
Build recognition
Repeat a distinctive edge or form across SKUs to strengthen brand consistency.
Intricate shape without traditional cutting dies.
Laser die cutting uses a digitally controlled beam to create precise exterior shapes, internal cutouts and complex edge details without a conventional physical die.
It supports rapid iteration, short runs and forms that may be difficult or impractical with standard tooling.
Conventional and laser die cutting each have a role.
The best method depends on the artwork, substrate, run length, production cadence and level of detail required.
Repeatable production with physical tooling
- Efficient for established production programs
- Strong for defined shapes and repeatable runs
- Can leverage existing die inventories where appropriate
- Well suited to high-volume label production
Digital flexibility for complex geometry
- No traditional cutting die required
- Supports intricate details and internal openings
- Allows faster changes between versions
- Useful for short runs, limited editions and premium designs
Shape can be precise, playful or deliberately imperfect.
Custom die cutting can follow a logo, create windows, frame illustrations or introduce edges that feel handcrafted and unexpected.
Custom die cutting can range from clean, repeatable geometry to expressive edges and intricate cutouts, depending on the brand and production goals.
Precision matters after the cut.
A successful custom shape must register with the artwork, apply cleanly and perform on the package. That means planning beyond the outline itself.
Printed details and cut edges must align consistently throughout the run.
Curves, tapers, seams and recessed areas all influence fit and placement.
Cutouts need enough support to remain stable during converting and application.
Substrate strength, adhesive and release liner affect converting and handling.
Machine- or hand-applied labels may require different spacing and edge considerations.
Rounded corners and thoughtful shapes can help reduce lifting in demanding applications.
Let the edge establish the silhouette, then build the finish around it.
Custom shape can define the package outline while foil, embossing, varnish or tactile printing adds hierarchy and interaction within the label itself.
Use custom shape wherever fit, recognition or interaction matters.
Custom die-cut labels support premium branding, promotional programs, unusual containers, limited editions and product families that need a more distinctive silhouette.
Plan the shape around the full production system. Material, adhesive, liner, cut complexity, internal voids, application method, run length and production approach all affect feasibility and cost. RLG can help determine whether conventional or laser die cutting best fits the design and production program.
Give the package a shape customers remember.
Bring your artwork, container and production goals to RLG. We’ll help engineer a custom die-cut solution that looks intentional, applies reliably and supports the package as a whole.