We Know the Rhythm
Deep category knowledge built over decades. We understand the cycles, pressures and opportunities that shape wine and spirits, from harvest and bottling schedules to launches, portfolio changes and evolving consumer expectations.
Wine & Spirits Label Expertise
Built for the rhythm of wine and spirits.
RLG Wine & Spirits helps wineries, distilleries and beverage alcohol brands create label and packaging experiences that capture attention, communicate value and keep pace with the realities of the market. From harvest cycles and bottling schedules to launches, line extensions and premium packaging decisions, we bring category knowledge, responsive support and production-ready solutions to the moments that matter.
Built to Respond
Flexible support that moves with your timelines. When plans change, opportunities arise or deadlines tighten, RLG Wine & Spirits brings the resources and expertise to keep brands moving.
Solutions That Work
Packaging solutions inspired by the needs of the consumer. We help brands create packaging experiences that capture attention, communicate value and support growth.
Explore wine and spirits solutions
Two Markets. One Premium Label Partner.
Wine and spirits brands share the need for shelf impact, but the cues, substrates, bottle formats, timing and finishing decisions often differ. Explore the category path that fits your product.
Wine Labels
Label systems for varietals, estate brands, premium tiers, tasting-room releases, line extensions and ice-bucket performance needs.
Explore wine labelsSpirits Labels
Premium decoration and label engineering for spirits brands that need distinctive shelf presence and tactile bottle appeal.
Explore spirits labelsDedicated Wine & Spirits Expertise
Category Knowledge That Moves With the Market
Wine and spirits labels have to do more than identify a product. They carry story, signal quality, support price positioning and create the tactile moment when a shopper reaches for the bottle.
RLG Wine & Spirits brings together category specialists, print technology, materials knowledge, embellishment expertise and production support to help brands make stronger decisions from concept through reorder.
Wine often asks the label to communicate place, vintage, craft and restraint. Spirits often asks packaging to communicate shelf presence, ritual, authenticity and premium value. RLG Wine & Spirits supports both with decoration, construction and production strategies matched to the brand and bottle.
Strategic brand elevation
Improve the Label Without Losing What Makes the Brand Recognizable
Meaningful packaging improvement does not always require a complete reinvention. The right material, finish, structure or production approach can strengthen shelf presence, support premiumization, preserve brand recognition and help portfolios evolve with intention.
Refine
Enhance existing label systems through better paper, cleaner copy hierarchy, stronger color, more precise finishing or improved application performance while protecting the equity customers already recognize.
Elevate
Add premium cues with foil, embossing, tactile varnish, specialty material, reverse printing, double-sided labels, clear-film effects or stronger front, back and neck label systems.
Extend
Carry brand equity into new varietals, seasonal releases, limited editions, line extensions and premium tiers without creating unnecessary production complexity.
Tactile shelf impact
The right label changes how the bottle is perceived.
Paper, texture, foil, dimensional detail, light response and color all work together to communicate value before the bottle is opened.
Materials, decoration and finishing
Premium Effects With Production Discipline Behind Them
Decoration only works when it supports the brand and can be executed consistently. RLG helps align creative goals with the right materials, print method, finishing path and application requirements, including premium structures such as reverse-printed labels, double-sided labels, laser die-cut details, bottle neck labels and bottle neck tags.
Foil and metallic effects
Hot foil, cold foil, holographic details and metallic accents for premium shelf presence.
Emboss and deboss
Blind, printed, sculpted and patterned dimensional effects that add tactile hierarchy.
Varnish and texture
Spot gloss, matte, high-build, textured and pattern varnishes for contrast and touch.
Screen printing and high build
Opaque whites, tactile varnishes and raised effects that add stronger color, texture and physical presence.
Custom structures
Laser die-cutting, wrap labels, bottle neck labels and tags, back labels and multi-label systems.
Smart and variable options
NFC, QR, variable graphics, reverse-print effects, seasonal programs and data-driven engagement opportunities.
From concept to bottle
A Guided Process for Better Label Decisions
RLG helps teams move from creative ambition to production-ready execution through a process built around consultation, technical review, production planning and consistent manufacturing.
Review the brand
Understand the bottle, category, price point, label architecture and creative goals.
Recommend the build
Align material, print method, embellishments and performance needs.
Compare options
Review materials, embellishments and construction approaches before production decisions are locked.
Engineer production
Plan artwork, dies, screens, plates, color, finishing, roll format and application needs.
Support the program
Produce, repeat, extend and optimize label programs across SKUs and launches.
Production details are part of the decision process. Material, foil, embossing, varnish, color and construction choices should be considered together as the label moves toward production.
Proven brand elevation
Real Label Decisions. Real Brand Outcomes.
RLG Wine & Spirits supports brands through refinements, premium upgrades, line extensions, full rebrands and production-focused packaging improvements.
Old Log Cabin Distillery
Variable design, two-sided printing and high-build varnish transformed hand-drawn Pacific Northwest artwork into a scalable family of labels, giving each bottle a distinct view while preserving a cohesive brand experience.
PondView / Bella Terra
A premium rebrand used production planning and smart embellishment choices to support both premium and entry-level wine tiers.
Finger Lakes Winery
Strategic material, shape, print and embellishment decisions can make a label feel more premium while protecting production efficiency.
Production confidence
Premium Work Supported by the Power of the RLG Network
Through the RLG Wine & Spirits network, with support from Napa-Sonoma to Oregon, Washington, Texas, Tennessee, Ontario and beyond, brands gain production confidence across changing volumes, seasonal demand, premium decoration needs and multi-SKU packaging programs.
Print method alignment
Digital, hybrid and flexographic options help match the run size, SKU mix, variability, embellishment requirements and premium label construction.
Prepress engineering
Artwork, plates, screens, dies, laser die-cut details, embellishments and finishing steps are planned for production, not just presentation.
Supplier access
Broad material and substrate access supports premium looks, performance needs and cost/value decisions.
Program support
Customer service, production planning and reorder support help brands extend labels across launches and SKUs.
Wine and spirits label FAQs
Questions Brands Ask Before Starting a Premium Label Project
The best label decisions happen early, before artwork, material, finish and production choices are locked.
What makes RLG Wine & Spirits different?
RLG Wine & Spirits brings together specialized category knowledge, premium material and finishing expertise, production support and access to the broader RLG network.
Can RLG help improve an existing wine or spirits label?
Yes. Many projects focus on refining or elevating an existing label system through better material, print quality, finishing, shape, color, hierarchy or production planning rather than starting from scratch.
Can RLG provide label samples?
Yes. RLG can provide representative samples of previously produced label constructions, materials and finishes to help teams explore options. Project-specific pre-production samples may be considered separately based on the application.
What premium finishing options are available?
Options may include hot foil, cold foil, embossing, debossing, sculpted emboss, high-build varnish, specialty varnishes, screen printing, custom die cutting, laser die-cutting, reverse printing, double-sided labels, specialty inks and other effects depending on the application. For a deeper look at premium packaging techniques, see our premiumization white paper.
Can RLG support multi-SKU wine or spirits programs?
Yes. RLG can help evaluate print method, materials, finish choices and production planning for varietals, seasonal releases, line extensions and multi-SKU programs.
Ready to elevate your label?
Let’s Build a Label That Fits the Bottle, the Brand and the Moment
Talk with RLG Wine & Spirits about your product, design goals, materials, embellishments, label structures, launch timeline and production requirements.