Booklet Labels
Unlimited communication
with total design flexibility.

Booklet labels

Booklet labels are part of the Extended Content Label (ECL) category. They’re used to pack extensive information into a small label area so you can achieve maximum branding impact with your label. In addition to creating many label design opportunities, they can help reduce costs by allowing you to use a smaller label than otherwise possible.

Applications for booklet labels

You’ll see booklet labels on a wide variety of products, from government-regulated goods with mandated information to items with enhanced branding or detailed use guidelines.

Booklet label applications include:

  • Chemicals requiring hazard information
  • Regulated pharmaceutical containers
  • Products designed for multi-lingual audiences
  • Food goods with recipes
  • Retail items with lengthy, branded stories
  • Promotional items with unique content
  • And many more

You can view example applications for booklet labels in this article.

Booklet label design possibilities

Booklet labels are used to include the absolute longest information on your product and are often several pages to tens of pages long. They’re printed separately from your product label and later added to it. Within a booklet label, we can use different color combinations, materials and printing options to achieve any look and feel. And we can make them removable or add them to your label to be read from any direction.

Resealable booklet labels

A resealable booklet label enables the end user to open and close the label, resealing it each time. A resealable booklet label prolongs the lifespan of the label and protects the important information listed on the pages inside. Converting a booklet label into a resealable variation can be done in three simple steps:

  • Eliminate perforations on either side of the overlamination
  • Eliminate start slits and cuts on either side of the overlamination
  • Use a film base label for a paper base label

Types of booklet labels

Booklet labels work in a variety of layouts, allowing us to create that just-right look. There are two broad, highly customizable types of booklet labels we can use: offset inserts and flexographic inserts.

Offset booklet label inserts

Offset-printed inserts are the highest quality Extended Content Label additions and offer magazine quality printing. We can deliver them in four main types:

  • Folded
  • Bound
  • Single panel inserts
  • Data packs

Folded inserts offer a max of six colors per side, providing total color flexibility. And we can use 11 different folds to make the insert look just right, as shown by the graphic below:

Bound inserts, an alternative option to folded inserts, are perfect for outdoor applications, as we can print them on synthetic paper. And our art department can flow text into the proper EPA formatting. Single-panel inserts are commonly used for instant redeemable coupons (IRCs). Data packs are suited for booklets that must be tough enough for wet environments. And they can hold large booklets that are too thick to laminate. All four are flexible options that can be used for many purposes. Our experienced, consultative team helps you pick the right one for your label.

Flexographic booklet label inserts

Flexographic booklet labels are usually a less expensive option than offset booklet labels, but they offer less flexibility to achieve certain designs. In addition to your label design and budget, the choice between flexographic and offset depends on the number of labels you need and the number of labels we need to print per sheet. Generally speaking, if you need a large number of labels per sheet, you’ll save money with offset printing. We’ll help you determine the most cost-effective option.

We provide two main types of flexographic inserts: the plow-fold insert and single-panel inserts. For both types, we provide up to eight colors and a max width of 6.5 inches, so we can cover just about any size insert you could need. And we can fold plowfield inserts directly on our flexographic presses, so we can provide rapid order processing too.

We’ll walk you through the process

Throughout the label design and printing process, you’ll face many decisions. Price, lead times, look and feel to name a few. Extended Content Labels (ECLs) help you communicate as much information as you need to get across. We’ll walk you through the design and printing process so you get a look that matches your brand, an ECL that fits your product and a label that matches your budget.