RESOURCE LABEL GROUP
Supplement Labels That Inspire
Nutraceuticals, which include vitamins and dietary supplements, give consumers more natural ways to prevent illness, address health issues and live a healthier life. More than half of Americans use nutraceuticals and vitamins as a cost-effective alternative to medical treatment, resulting in a crowded market.
To stand out, your product labeling needs to be more than an afterthought — it needs to be eye-catching, engaging and memorable. It needs to draw the attention of customers and provide all the information they expect from premium supplements.
Resource Label Group can help you achieve all of that. Together, we can create labels that entice and inform consumers while complying with FDA requirements.
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If You Can Envision It, We Can Design It
In an overcrowded vitamin and supplement aisle, your label design can make or break a sale. Compelling label and packaging design needs to be a priority for your brand.
Your nutraceutical label needs to appeal to your target demographic while differentiating your product. High-end products require high-end labels that provide an immersive, luxurious experience. Products geared toward a price-conscious audience will need eye-catching labels communicating the cost savings associated with choosing your product.
From space-saving solutions to attention-grabbing colors, foils, and finishes, there are plenty of customization options to make your product’s label stand out to your target demographic.
These label products and customization options are at your disposal:
- Pressure-Sensitive Labels
- Shrink Sleeves
- Peel-and-Reseal Labels
- Wrap Labels
- Dry Release Labels
- Promotional Labels
- Sustainable Labels
- Flexibile Packaging
- Secure Packaging
- Digital Printing
- Digital Hybrid
- Variable Data Printing
- Foil Stamping
- Custom Die Cut
- Screen Printing
Build Trust with Traceability Tools
Customers implicitly assume your products are safe to use. Any violation of this assumption can – and will – result in a significant loss of trust and sales.
Inaccurate or misleading labels can have serious ramifications. Just one incorrect label has the potential to lose the trust you’ve built with your customer base, not only for your brand — but for supplements and nutraceuticals in general.
That’s why the FDA has developed traceability standards for the nutraceutical industry, putting the responsibility on the distributor to ensure their products are free of contaminants, accurately labeled, and safe to use.
There are two emerging label technologies that can heighten your ability to track and trace your products: near field communication (NFC) tags and radio frequency identification (RFID) tags.
NFC tags allow you to program information into each label, which can be read when a NFC reader (or smartphone) is placed several inches from the label. They can allow you to track and authenticate products or let customers learn more about your supplements.
Similar to NFC tags but with far greater range, RFID labels transmit at distances up to 40 feet. This allows entire pallets or truckloads of labeled products to be identified and processed simultaneously rather than scanned individually — resulting in cost and time savings.
WHO WE ARE
National Reach. Local Touch.®
Resource Label Group is a large network of 25+ locations, all working together to provide dedicated service and diverse expertise to our customers. Each location provides the capabilities and reach you’d expect from a national company with the dedication and touch of a local partner.
How Can We Help?
At Resource Label Group, we are here to help you find answers to your label and packaging challenges. With a network of locations and years of expertise we are up to the task! If you prefer, please call us at 1.888. 526.8177 or click below to chat with us.