Promotional Labels
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Maximum Promotion Results.

Promotional product labels

The right promotional product labels can help your products get across a strong message and distinguish your brand. Whether you’re running a targeted promotion, testing a new market, or preparing for a big event, our custom labels help you drive sales and stay top of mind.

Reach any audience or test any market with perfect promotional product labels

Many promotional product labels have special requirements and must meet specific needs. We provide the national scale of printing capabilities and the labeling expertise to meet every promotional need.

If you’re running short-term promotions or need a variety of printed designs on the same product, our digital label printing is a low-cost way to print small orders at crystal clarity and crisp quality. On our digital presses, we can deliver variable data printing (VDP) and customize each label without affecting price. We can customize each label to provide you total promotional flexibility. Our capabilities allow us to:

  • Print a different image on every label in a print run
  • Incorporate unique QR codes and coupon codes
  • Put a variety of messaging on your labels so you can market to different audiences regionally or seasonally

With capabilities in digital, flexographic, offset, screen printing and more, we can rapidly and cost-effectively create any look on nearly any promotional product. And with our complete library of die-cuts, we can print labels in nearly any shape, so we’ll help you get the right label for even the most unique products.

Complete customization for unique promotions

With specialty printing capabilities we can create effective promotional product labels and help you:

And we can print pressure-sensitive labels with branded designs and a no-label look on CDs and DVDs.

Instant Redeemable Coupons

Our team is familiar with the intricacies of Instant Redeemable Coupons (IRCs), and we can walk you through the process of getting the right label.

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Game and Sweepstakes Pieces

Highly regulated, game and sweepstakes labels can only be produced by a very small group of label converters. This product tends to utilize other technologies like peel and reveal. A nationwide retail store might implement a peel and reveal coupon as part of a game in which customers receive the coupon after a purchase. The contents are opened to reveal a future redeemable prize.

Peel and Reveal

Peel and reveal labels are as they sound. They are labels that peel open to reveal a coupon. Constructed from a top and bottom ply as opposed to pressure-sensitive labels, these can be found on products and often as a part of in-store promotions.

Reverse Decoder Technology

Primarily used to drive customer traffic to a particular destination, reverse decoder products are made from a variety of substrates with a film portion containing a scrambled half of a winning or non-winning message. The destination provides the second half of the message. This product is useful for building informational databases with potential customer information.

Scent Technology

Scent technology has been used in Scratch ‘N Sniff™ applications for decades. More recent technology has improved the delivery systems for labels imbued with aromas. Some options now last up to 10 years. New scent technology includes scent capsules placed into the adhesives. Resource Label Group can apply scent technology to any printed product.

Safety ID cards

Our safety ID cards are truly one-of-a-kind in construction and configuration. These cards are more of a package, carrying personal information such as: medical information, an identifying picture, a DNA sample and fingerprints. Everything is contained on the substrate with our protective Pro-Lift™ film.

Biodegradable seed labels

Biodegradable seed labels are an exciting and unique promotional opportunity. Our seed labels can be applied as any label would be on a product through hand or machine applicators. The label has a clear film base with inked paper and seeds affixed to its surface.

End-users simply remove the film from the paper and seeds, place in the ground and tend according to the printed instructions. The seeds will germinate and flowers will bloom like normal while the rest of the label and inks degrade into the soil. Promote your company’s new green initiatives or run a fun promotion for Earth Day and Arbor Day. There are countless possibilities for this eco-friendly, interactive labeling option.


This patented technology was designed to help law enforcement agencies gather and preserve prints. Eliminating disadvantages from traditional print gathering, Pro-Lift™ is compact, easy to manage and clearly identified. Officers can hold the film without fear of leaving their own prints behind. It’s an all-in-one kit that eliminates the possibility of secondary prints. Additionally, the product does not have adhesives that break down in varying weather conditions like normal tape rolls do.

Clean release cards and magnets

Clean release cards and magnets are commonly used as temporary membership cards, discount cards and customer loyalty cards. They are constructed with a medium gauge tag or film and are affixed to a pressure sensitive leave behind. We’ve constructed clean release cards and magnets to appear on packages, direct mail campaigns and publication pages for a wide range of promotions.

Using our 14-station press, we can prepare this product with scratch off layers, a variety of inks and colors, scent technology and more.

Scratch-Off Labels and Game Pieces

These clear film labels come with scratch-off coatings, often placed over winning and non-winning messages printed on the label. The labels contain multiple layers of coatings, benday patterns, colors and the scratch-off material.