5 packaging struggles for beverage startups — and how to overcome them
The startup beverage brand landscape is exciting — but it comes with its fair share of challenges. From crafting your product to choosing the right packaging, each step shapes your brand. So, how do you navigate this journey with confidence?
Line up the experienced resources that you need to overcome the obstacles of getting your label from design to reality — so you can focus on growth.
Breaking through on the crowded beverage shelf
Packaging is important for beverage startups as it can protect products, ensure quality and enhance customer experience.
Getting the perfect packaging in the first year and beyond requires a focus on:
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Branding. Winning the shelf is critical in a crowded marketplace. Your packaging needs to capture attention, reflect your brand’s personality and appeal to your ideal customers.
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Scalability. As your brand gains traction, scalability becomes the name of the game. How do you meet growing demand without sacrificing quality? A flexible approach to packaging can help keep things running smoothly.
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Cost. Startup brands are likely working on a tight budget. Managing costs for production while ensuring product quality is a balancing act. High-quality packaging can be costly and may seem like an afterthought with so many other concerns.
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Supply chain issues. Packaging materials and transportation costs put pressure on operational efficiency and costs. Delays or inconsistencies impact product launches and can hurt your still fragile brand’s reputation.
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Content. As a beverage startup, you must grapple with a variety of regulations for packaging compliance. From nutritional values to ingredient disclosures, including all the critical elements on your label is essential. Build trust with your customers by making your labels clear and easy to read and understand.
How a packaging partner can help
When it comes to packaging, it’s more than just labels; it’s knowing what it takes to build a strong brand. Here’s what you need to help make your vision a reality:
- Industry knowledge: A partner who stays on top of the latest tech and trends will keep you one step ahead, ensuring high quality and smooth production.
- Design expertise: Engaging, eye-catching packaging is vital in a crowded market. Seek out a team that can collaborate with your designers to create impactful packaging that reflects your brand identity and generates engaging customer experiences.
- Production efficiency: As your brand grows from small batches to high demand, so will your label production needs. Make sure your packing manufacturer can adapt without sacrificing quality or cost-efficiency.
- Reliable delivery: Predictable production is critical to keeping your product on the shelf with your retailers. An established supplier network can help you avoid delays and keep your timelines on track.
Your brand can confidently navigate the journey of a beverage startup with help from an expert team. We’re here to support you at every stage of your journey. Ready to bring your brand to life with packaging that speaks to your customers? Let’s make it happen together!
Ready to revolutionize your labels?
Reach out to our skilled team at Resource Label Group to find out how we can help your branding reach the next level. Together, we can create a beautiful label that helps tell your company’s story to the world.
