Near Field Communication (NFC) is a form of wireless technology incorporated into many of the most popular smartphones. While it’s most commonly used in wireless mobile payment services like Android Pay™ and ApplePay™, NFC offers a wide variety of other applications, particularly with tags and labels.
By embedding small programmable NFC tags into labels, promotional materials, products and other mediums, companies can create a dynamic interaction with their users. When a smartphone picks up the passive radio signal from an NFC label, users can access specific, real-time information via the company’s cloud server.
Tags can be programmed to activate when tapped or scanned up to two inches away. And unlike Bluetooth and WiFi, NFC wireless communication uses a minuscule amount of the smartphone battery. The NFC radio signal is also passive, so tags let users retrieve information they want, rather than a company sending it to them through disruptive advertising.
What are the benefits and applications of NFC Labels?
There are many benefits associated with NFC labels. Their ease of use and versatility make this technology an appealing option to use for consumer engagement. Anyone with a smartphone that has NFC reader capabilities can simply touch the phone to an NFC tag, which results in a frictionless exchange of data. The phone signals up to the cloud, grabs the content and displays it on the screen.
A major benefit is that individual labels are unique. Each NFC tag has its own identifier with no duplicates anywhere in the world. This individual tagging system allows businesses to identify, customize and make information available down to an individual tag level. The appeal behind this is businesses can render dynamic content specific to location, time of day, date, weather, current events and more. The information is then used to engage the consumer in many different methods. Some of the more common consumer engagement methods using NFC labels are:
- Voice calls
- Text messages
- Open documents
- Medicine adherence
These consumer engagement methods have a variety of purposes. The technology is used in a wide range of applications, including:
- Instructions for use
- Cross-selling initiatives
- Customer-loyalty programs
- Product authentication
- Continued customer interaction
Many companies have been experimenting and utilizing NFC tags for a few years. An appliance maker included an NFC tag on one of their refrigerators, creating three phases of dialogue with customers. The first phase enabled the customer to access information about the fridge in the store without the need to interact with a salesperson. After purchase, the second phase changed the content and encouraged the customer to register the refrigerator. Phase three kicked in once the refrigerator was registered. Customers could scan the NFC tag to receive updated information about the refrigerator and associated promotions.
Recently, we developed and incorporated an NFC tag into a temporary tattoo. Anyone with an NFC reader smartphone could scan the tattoo in order to receive individually tailored information and marketing materials. An NFC temporary tattoo could also be used for identification, proof of presence, access control and environmental monitoring.
A segment that stands to benefit greatly from NFC labels is pharmaceuticals. Within pharmaceuticals, product authentication is paramount. NFC tags enable customers and pharmacies to authenticate the product. Additionally, customers can let themselves be known to the brand along with the ability to reaffirm the dosage and populate a dosage and refill calendar. Insurance companies can verify dosages are being followed through NFC tags reducing wasted insurance money.
NFC tags are a thin layer of material with embedded antennae, radio chip and storage. This thin layer of material is applied to any of our printed labels, installed in appliances or affixed within key cards among other options. We engineer the tag, print the label, encode, build and test everything. Our team of experts doesn’t provide the ID management platform, but our familiarity with those who do enable us to help facilitate the process.
How we can help you
The possibilities are endless with NFC tags. We have worked with the technology for years, helping with many NFC campaigns in the past. Our capabilities for encoding along with our ability to produce tags at any scale make us an ideal partner for your labeling needs. Our team’s expertise in materials, adhesives and label and package design will ensure your NFC application endures.
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Learn more about NFC labels and the extensive possibilities they bring to your marketing, logistics and customer interaction. Our team members are prepared to answer any questions you have and start finding solutions to your label needs. Contact us to speak with one of our label experts.