Turning a unique design into a successful promotionPosted on October 21st, 2018
One of our clients is a renowned project management and procurement firm specializing in marketing campaigns. Their focus on passion and people makes them a worldwide leader in managing timelines, budgets and vendor coordination for promotional marketing projects. When managing a project for an internationally known hair care product brand, they turned to Resource Label Group to provide crucial label solutions for a unique on-label coupon.
For decades, brands have used coupons to promote products and drive sales. In recent years, many have turned to Instant Redeemable Coupons (IRCs), which come attached to products and can be redeemed in-store. In 2017, IRCs accounted for 18 percent of all coupon redemptions — the highest of any coupon type. Our client, managing a promotional campaign, decided to design an IRC label. But the hair care product was small and had limited space for branding. To solve the problem, our client designed a label with a removable, baseboard IRC adhered to the side of the product. The challenge was printing the label so the IRC would protrude to the side and not cover up product branding. Though other label manufacturers couldn’t print this unique IRC label, we made the design a reality.
Finding a solution and delivering results
Our consultative label team took the unconventional design and found the printing solutions to create it. Using custom printing setups on our state-of-the-art presses, we quickly and cost-effectively printed the labels. As a Wal-Mart approved vendor, we provided a unique value to this project. They launched the hair care product promotion in Wal-Mart retail stores. With the one-of-a-kind, attention-grabbing IRC label, they were able to help their client stand out on store shelves and drive sales.
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