The basics of shrink sleeve packaging in the manufacturing industry

In today’s competitive market, presenting your product in a distinctive and innovative manner can make all the difference. Enter the world of shrink sleeves!
But what exactly are shrink sleeves? Read “Shrink Sleeves Demystified: A Guide to Enhancing Product Packaging” for an overview of this packaging solution that not only adds aesthetic appeal but also offers practical advantages.
From material to application
At their core, shrink sleeves are crafted from film and seamlessly turned into a tube. Once placed over a product, they’re subjected to heat until they fit snugly over the container, akin to a second skin. This method provides an expansive canvas, giving brands a 360-degree space for branding.
Shrink sleeves are also especially appealing for products that require multi-lingual directions or expansive labeling. Moreover, their versatility extends across various sectors, including:
- Specialty foods
- Beverages
- Household chemicals
Understanding shrink sleeves regulations
Manufacturers often raise concerns about using shrink sleeves if a product is subject to regulatory requirement. In fact, shrink sleeves can be great for these types of products because there’s more room to print required information, including:
- Warnings
- Multilingual directions
- Tamper-evident packaging
Shrink sleeves are actually an optimal method to ensure both regulatory compliance and a seamless user experience.
The bottom line? If you’re on the fence about adopting shrink sleeves, consider the enhanced branding space, durability, and adaptability they offer. Read Resource Label Group’s “Shrink Sleeves Demystified: A Guide to Enhancing Product Packaging” whitepaper for more on a label partner that will help your product to get the packaging solution it deserves, stand out on the shelves and resonate with consumers.
Find the best solution that makes the most sense for your brand.
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