How to stand out in the crowded wine market? With the perfect label.
Wine labels have a much more difficult task than other, more conventional food and beverage labels. And what makes a perfect wine label has evolved over the last few years, along with technology & capabilities and consumer tastes.
So how do wineries perfect their wine labels for the modern market?
“I believe the perfect wine label considers the total package and finds the right intersection between the story the brand wants to tell and the image they want to create to maximize the experience for the customer”
Kevin Frydryk, Regional VP Sales & Marketing
Experts weigh in with wine market and packaging observations, opinions and predictions in this timely piece. Read the complete Labels & Labeling article from the April – June 2022 issue here.
