Resources » Resource Label Group acquires scent marketing innovator Scentisphere®

Resource Label Group acquires scent marketing innovator Scentisphere®

FRANKLIN, TN – Resource Label Group, LLC (“Resource Label”), a full-service provider of pressure sensitive label, shrink sleeve and RFID/NFC technology, announced it has acquired Scentisphere®, LLC, the industry leader in scent activation and marketing. Scentisphere specializes in omnichannel scent marketing and activation technologies for brands to integrate into each consumer touchpoint of their media allocation, marketing communications, and packaging.

Founded in 2002 by partners, James Berard and Bob Bernstein, Scentisphere offers a broad range of fragrance and flavor sampling technologies to help its customers drive trial, conversion and sales. The company has engineered a variety of scent sampling innovations including Scent-A-Peel®, Shopping Scenter®, and Experiscenter®. They also offer a range of specialty inks and scent coatings marketed under Rub’nSmell®, Snap’nBurst®, Scratch’nSniff® and Scent-A-Coat®.  

James Berard, Founder & CEO stated, “I am very proud of the multiple long-term relationships we have developed with our customers and industry partners over the past twenty years. Joining Resource Label Group strengthens our commitment to the industry and expands our ability to provide innovative solutions.”

Mark Bernstein, President of Scentisphere added, “Scentisphere is excited for our next chapter to continue servicing our global consumer packaged goods, fine fragrance and direct mail clients. Integrating scent solutions within print marketing and promotions, point-of-sale signage, e-commerce, direct mail, and packaging with a focus on quality and service will remain omnipresent. Scentisphere will continue to empower our clients and their trusted suppliers to capitalize on scented innovations in all media.”

President and CEO of Resource Label, Mike Apperson, expressed “We value our long-term relationship with Scentisphere and are excited to have the team part of the Resource Label Group family. Scentisphere’s ability to integrate scent into the package design greatly strengthens the value we deliver to help our customers grow their business.”

The addition of Scentisphere represents the twenty-sixth acquisition for Resource Label.

Full press release available here.