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Articles

How to look at product label costs: Brand story first, price second

Labels aren’t purely a cost. They’re also an investment in your brand, and deeply affect how consumers perceive your products. To many consumers, your label is an extension of your brand and, in fact, the label branding — not the product — is often what entices them to put your product in their cart. Recent neuromarketing […]... View article »

Make sure your labels stick: How suppliers engineer adhesive solutions

When your brand has labels that aren’t sticking correctly, securely or long enough… Wait, we’ll stop you right there. Label adhesives not performing? That’s not really an option. You need labels that stick reliably — and your customers do, too. So how can you guarantee that label adhesion problems won’t affect your products, your brand […]... View article »

Protecting label quality: Does your converter have these control measures in place?

Every label converter will boast of their commitment to quality control — such innocuous phrasing is simple to toss into procurement conversations, slip into a company slogan or use to assuage the concerns of your brand’s QC manager. But what does quality control actually look like for your label converter? And more importantly, how can you […]... View article »

Variable data printing for labels: Cut costs, sell more and protect your brand

Digital printing presses have disrupted the traditional label production paradigm. With conventional flexographic presses, you hand your artwork variations off to your printer — and plates are made for every flavor, scent and seasonal variation. The upfront costs of plates can be a pain for brands with a wide variety of SKUs, and they make unique […]... View article »

Protect your brand with the right tamper-evident shrink sleeve or label

Tamper-evident shrink sleeves and labels protect consumers and brands alike: Consumers are protected from inadvertently consuming or using a compromised product — especially important for nutraceutical, food, beverage, cosmetic or cannabis products. In fact, the FDA even requires tamper-evident packaging in many industries to protect consumers. Brands are protected from tarnished reputations. They help to ensure […]... View article »

Verifying label performance: The roles of testing and communicating with your supplier

Brand managers rely on labels to perform dependably and consistently: Household cleaner labels with adhesives to withstand the harshest handling, luxury wine labels to hold up in fluctuating outdoor temperatures, water-resistant shower product labels that stand up in the humidity. This performance is essential — so what is the best way for brand managers to […]... View article »

Your label plays an important role in driving sales on the shelf (or web page)

Having a great product is important, but it’s only half of the equation. You only have 2-7 seconds to make a first impression, so it’s vitally important that your package is equipped with what it needs to quickly make an impact. Whether sold online or in a brick-and-mortar, your label needs to share product information, […]... View article »

Flexo vs. digital printing: Which technology is better for your brand’s labels?

There isn’t a clear-cut answer to this question. In fact, “versus” is the wrong word to use when comparing digital and flexographic label printing; neither technology is inherently better or worse than the other. Which press technology makes the most sense for a particular job will depend on a host of brand-specific factors, including run […]... View article »

What’s new in product label materials?

No brand wants their product packaging to blend in on the shelf, allowing their competition to steal the spotlight of consumer attention. But to stand out, you have to do something unexpected with your packaging. So it stands to reason that many of the brand owners we work with often ask, “What’s new?” at the […]... View article »

How to use label varnishes to create packaging experiences that sell

Walk down any aisle in any store, and hundreds of labels will stare back, vying for your attention. Across product categories, the competition for consumer attention is stiff. This competition is even more fierce for luxury products (including high-end wines, nutraceuticals, cosmetics, spirits), where premium label embellishments and decorations are key to justifying higher prices. […]... View article »

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