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Articles

Double-sided labels might be the perfect way to differentiate luxury products

When designing their product packaging, brands need to weigh two competing imperatives: Keep packaging costs down to maximize profit Differentiate their product to increase sales These goals are inherently at odds and, for lower-margin products, the former nearly always wins out. But for luxury products, great care needs to be put into prioritizing the latter. […]... View article »

The behind-the-scenes role of an equipment label manufacturer

A prominent medical device manufacturer has partnered with us to manufacture their equipment labels for upwards of 20 years. Recently, they approached us with a specification drawing of an identification nameplate for a cardiac mapping device for us to review and, ultimately, bring to life. The purpose of the label was simple: Display the device […]... View article »

To see where NFC is today (and where it’s going tomorrow), look at this use case

Adoption of near field communication (NFC) — a smart two-way communication technology — is expected to triple by 2024. And as it grows and new applications emerge, we’re discovering that we’ve only grazed the surface as far as NFC’s potential to drive efficiency, transparency and security. By 2024, NFC will be accomplishing things we haven’t […]... View article »

7 questions to ask before committing to a label printer

Your label printer is a business partner crucial to ensuring the quality of your final product. Your label determines your shelf appeal and reinforces your brand, and you shouldn’t trust just anyone with this responsibility. Just like any business partnership, do your research to find the label printer that’s right for you 1. What capabilities […]... View article »

Demand these 6 things from your pharmaceutical label supplier

  The November 2018 DSCSA serialization enforcement deadline is now in the rearview. But with a recent report showing that 75% of cases fall short of requirements and more DSCSA compliance deadlines on the horizon for trading partners up and down the pharmaceutical supply chain, 2019 will be a busy year. The last thing pharmaceutical […]... View article »

NFC applications for wine and spirits brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to […]... View article »

Smart labeling applications for the healthcare industry

The global radio frequency identification (RFID) market for healthcare is expanding at a double-digit rate — and by 2022, it’s estimated to be worth $4.9 billion according to Grand View Research. This explosive growth stems back to the value and efficiency RFID promises to bring to healthcare organizations and the added level of security and […]... View article »

2 RFID applications that unlock the power of smarter labels

Radio frequency identification (RFID) tags are rising in prevalence, and quickly. In fact, the market volume is expected to grow about 271% by 2021. Consumer trends are catalyzing this immense growth, according to research from Avery Dennison and The Future Laboratory. From a business perspective, RFID tags provide a unique opportunity for brands to track […]... View article »

Comparing different types of RFID tags

Radio frequency identification (RFID) tags are a broad category of smart labels encompassing near field communication (NFC) tags, ultra-high-frequency (UHF) tags and more. If you’re considering deploying an RFID solution, it’s important to understand the differences between each RFID type and partner with a label converter experienced in delivering tags for your business application. Here, […]... View article »

Turning a unique design into a successful promotion

One of our clients is a renowned project management and procurement firm specializing in marketing campaigns. Their focus on passion and people makes them a worldwide leader in managing timelines, budgets and vendor coordination for promotional marketing projects. When managing a project for an internationally known hair care product brand, they turned to Resource Label Group to provide crucial label […]... View article »

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