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Articles

Extended content labels and the hidden opportunities for your brand

Extended content labels (ECLs) are often thought of only when lengthy regulatory and product-use information needs to be communicated on a package. But they can be used for so much more: Combining the front and back label into a two-ply smooth-peel ECL to reduce the total label footprint on smaller packages (while still ensuring you […]... View article »

NFC labels have the potential to transform customer experiences — here’s how

Americans look at their phone as much as 96 times a day. Spaced out evenly over the course of a day, that amounts to once every 10 minutes. At this very second, there’s a good chance your target consumers’ have their smartphones on-hand, and that device has the power to transform how your brand engages […]... View article »

Leverage the label bid process to get better value, minimize risk and stay competitive

The packaging procurement process is not one-size-fits-all — not even close. It’s an amorphous process that varies by your brand’s size, label spend profile, industry segment and about every other factor imaginable. As such, there’s very little advice on label RFIs and RFQs that applies to every situation. Large brands, for example, often cast a […]... View article »

How cannabis brands can take their product labels to the next level

The cannabis industry has exploded in recent years and, like any new industry, is experiencing growing pains along the way. The initial excitement of legalization led to a mix of chaos and potential as industry members navigated new legal requirements along with the reality of getting businesses off the ground. As the dust settles, many […]... View article »

Breathing life into extraordinary promotional label concepts

“I want to run a promotion for my brand.” Saying this in front of your label supplier opens the door to a wealth of possibilities for you to bump sales, educate customers, increase engagement and encourage brand loyalty. In this article, we’ll help you make sense of this sea of opportunity by: Showing you what’s […]... View article »

6 opportunities for brands using digital printing

Digital label printing is a huge opportunity for your brand and, to take it a step further, your entire company. And now is the time to seriously consider how you could leverage it to the fullest extent. To be clear, we’re not claiming digital is a replacement for flexo. Conventional flexographic label printing is far […]... View article »

Pre-press before printing is like pre-op before surgery

When you strip away all the glitz and glam of product labeling — Consumer trends! Branding! Embellishments! — you uncover one unifying requirement every brand owner has for their labels: Identical colors and graphics, label after label and order after order. And the foundation for achieving that level of consistency is laid long before your […]... View article »

Combatting uncertainty when forecasting label demand during COVID-19

The stakes are always high when forecasting your label supply needs. But with COVID-19, the ante has been raised to unprecedented levels. With the future so uncertain, it’s impossible to see past your label supply needs for this month, week — or even day. Only two things are certain right now: You can’t afford for […]... View article »

If your distillery is producing hand sanitizer, we’ve got your labels covered

Demand for hand sanitizer has outpaced supply in the midst of the COVID-19 pandemic. This essential product is nowhere to be found on store shelves — and was going for as much as $149 a bottle online from third-party resellers. Recognizing the importance of proper hand sanitation to stopping the spread of the disease, the Food […]... View article »

Double-sided labels might be the perfect way to differentiate luxury products

When designing their product packaging, brands need to weigh two competing imperatives: Keep packaging costs down to maximize profit Differentiate their product to increase sales These goals are inherently at odds and, for lower-margin products, the former nearly always wins out. But for luxury products, great care needs to be put into prioritizing the latter. […]... View article »

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